Social media networks are constantly redesigning and updating interfaces to make for a better user experience. However, it can be difficult to keep up with what's changed -- especially if you're a B2B or B2C user who relies on social to build prospects and manage relationships with customers.
All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful. If your nonprofit is considering launching an app in 2015, be sure to do your research first.
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are … Continue reading →
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Facebook page?