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Why cause marketing is booming - and 3 ways to keep it effective

Why cause marketing is booming - and 3 ways to keep it effective | Social Media Marketing For Non Profits | Scoop.it

Cause marketing grew again in 2012.  Why are more and more companies embracing good causes?  Because it works to drive sales - and do good in the process.

Marie Ennis-O'Connor's insight:

According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes.

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Social Media Marketing For Non Profits
How To Leverage Social Media For Good
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12 Google+ Best Practices for Nonprofits

12 Google+ Best Practices for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
Google+ Pages have a vast tool set and Google's quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users...
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14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology | Social Media Marketing For Non Profits | Scoop.it
Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofi...
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10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News

10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News | Social Media Marketing For Non Profits | Scoop.it
Despite the hype surrounding social media and mobile, email remains an extremely valuable tool for nonprofits. Check out these top ten tips to help your charity get its email marketing strategy off the ground.
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Connect Quickly & Strongly on a Budget | Nonprofit Marketing

Connect Quickly & Strongly on a Budget | Nonprofit Marketing | Social Media Marketing For Non Profits | Scoop.it
Read this case study to learn how Red Rover success fully changed their name and brand on a budget
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Learn More About the People that Matter to Your Business with Facebook Audience Insights

Learn More About the People that Matter to Your Business with Facebook Audience Insights | Social Media Marketing For Non Profits | Scoop.it
With Facebook Audience Insights, businesses can learn more about their target audiences.
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Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits

Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. If you would like to sug...
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Effective community building for social change

Effective community building for social change | Social Media Marketing For Non Profits | Scoop.it
NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.

There are currently around 1.5 million non-profits registered in the US alone, with total contributions amounting to just under $300 billion. But while many charitable organizations do spend more than 66% of a donation on their actual mission, it is a rare case. Perhaps more importantly, donors have very little control over their money and how it gets used, or to what end. Continue reading →
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Where Will the Money Come From? 8 Golden Rules for Identifying Prospects - Fired-Up Fundraising

Where Will the Money Come From? 8 Golden Rules for Identifying Prospects - Fired-Up Fundraising | Social Media Marketing For Non Profits | Scoop.it
Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects who can take your cause to the next level. 1. If you need funding, go to your current donors first. They have already invested in you. They are “pre-sold” on your organization and on your cause …
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Marketing for Nonprofits: To Video or Not to Video?

Marketing for Nonprofits: To Video or Not to Video? | Social Media Marketing For Non Profits | Scoop.it
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4 ways to create a culture of giving at your nonprofit

4 ways to create a culture of giving at your nonprofit | Social Media Marketing For Non Profits | Scoop.it

In Give and Take, Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected. What’s missing is generosity. Givers excel in a collaborative work environment, but can burn out easily if they don’t see the impact of their contributions or don’t learn how to set boundaries. This is especially true for people in helping professions such as nonprofit leadership, cause marketing and social responsibility.

 

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5 Steps to Newsletters that Keep Your Donors Close | Nonprofit Marketing

5 Steps to Newsletters that Keep Your Donors Close | Nonprofit Marketing | Social Media Marketing For Non Profits | Scoop.it
Part two of the series on designing newsletters that engage and inspire your donors.
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Motivating Millennials to Engage in Charitable Causes Through Social Media

Motivating Millennials to Engage in Charitable Causes Through Social Media | Social Media Marketing For Non Profits | Scoop.it

It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media network (SM) that creates new research contexts and methodologies in service management. Organizations must now engage in learning how customer-with-customer interactions in SM could work best for them. The aims of this research are to better understand the factors influencing Millennials support for social causes through their autonomous engagement in the public environment of SM.

Marie Ennis-O'Connor's insight:

Findings: The studies provide consistent evidence that, to gain Millennial’s support for social causes through SM, it is better to appeal mainly to the benefits others derive than to benefits to the self. Autonomous motivation is a strong predictor of supportive intentions and it also significantly mediates the positive influence of empathetic identification with a cause. Self-reported behavioral data following the youth homelessness event provided empirical evidence that the supportive intentions data were valid predictors of actual behaviors.

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9 Words to Make Your Nonprofit’s Content Stand Out

9 Words to Make Your Nonprofit’s Content Stand Out | Social Media Marketing For Non Profits | Scoop.it
In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking…
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Nonprofit Facebook: Worth It or Waste of Time?

Nonprofit Facebook: Worth It or Waste of Time? | Social Media Marketing For Non Profits | Scoop.it
Read this article to find out whether investing time, effort and money in Facebook is right for your nonprofit organization's marketing goals.
Marie Ennis-O'Connor's insight:

Some sobering observations on the value of Facebook for those with limited resources.

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HOW TO: Respond to Trolls and Difficult Personalities on Social Media

HOW TO: Respond to Trolls and Difficult Personalities on Social Media | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rapid rise of mobile and social media has directly correlated with a rise in Internet trolls—individ...
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Why Recurring Giving Matters - The Nonprofit Marketing Blog

Why Recurring Giving Matters - The Nonprofit Marketing Blog | Social Media Marketing For Non Profits | Scoop.it

How important is recurring giving to your organization? We examined recurring donations across Network for Good’s platform and found that donors who set up a recurring gift gave an average of 42% more per yearthan those who only gave a one-time gift. In line with stats from our Digital Giving Index, we also saw that donors were 31% more likely to set up a recurring gift on a branded donation page vs. a generic giving experience. 

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Hire the Right Nonprofit Marketing Help

Hire the Right Nonprofit Marketing Help | Social Media Marketing For Non Profits | Scoop.it
Here's how to find the right person for your organization's marketing job or project -- but you have to do some hard work up front!
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How Much Time Mobile and Social Media Require

How Much Time Mobile and Social Media Require | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small non...
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Top 5 Instagram Best Practices for Nonprofits

Top 5 Instagram Best Practices for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than h...
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Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact

Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact | Social Media Marketing For Non Profits | Scoop.it
When you’re trying to create impact in the world, it may seem like there’s not enough time in the day to do everything that you need to do. The term “lifehacking” came about from those working in t...
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Five Mind Shifts That Boost Social Sharing

Five Mind Shifts That Boost Social Sharing | Social Media Marketing For Non Profits | Scoop.it
Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content?  Here are…
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Digital Fundraising with #TeamNoCancer by @mikeschaffer

Digital Fundraising with #TeamNoCancer by @mikeschaffer | Social Media Marketing For Non Profits | Scoop.it
Without conversions, scale is meaningless. Learn how this digital fundraising campaign is taking the internet by storm for a good cause.
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Mobile Friendly Websites for Nonprofits – Case Study

Mobile Friendly Websites for Nonprofits – Case Study | Social Media Marketing For Non Profits | Scoop.it

Did you know that in 2014 more people will access the internet via mobile devices than from a desktop computer?  A growing number of the low-income families we serve are already using their mobile phones as a primary point of internet access.  We know that teens are high technology users, both of the internet and cell phones [95% of teens use the internet and 1 in 4 is a “cell-mostly” internet user according to Pew Internet].  This is a story about our successful technology-based approach to reaching teens to tell them about WithinReach’s new website, WashingteenHelp.org.

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Where Nonprofits Spend Their Time With Social Media Marketing [New Data]

Where Nonprofits Spend Their Time With Social Media Marketing [New Data] | Social Media Marketing For Non Profits | Scoop.it
Look at new data that reveals how nonprofits are using social media for marketing.
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Ultimate List of Lists of Nonprofit Social CEOS

Listly List - Ultimate List of Lists of Nonprofit Social CEOS - Ultimate List of Lists of Nonprofit Socia, Twiplomacy | Mutual relations on Twitter, @howardlake/charity ceos on Twitter, Who are the top 30 charity CEOs on social media?, @MuseumDirectors/Directors on Twitter, @kanter/Foundation CE0s on Twitter, Charity CEOs in UK Who Tweet, and @farra/Social EDs on Twitter
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