Digital Marketing For Non Profits
5.2K views | +3 today
Follow
 
Scooped by Marie Ennis-O'Connor
onto Digital Marketing For Non Profits
Scoop.it!

Why cause marketing is booming - and 3 ways to keep it effective

Why cause marketing is booming - and 3 ways to keep it effective | Digital Marketing For Non Profits | Scoop.it

Cause marketing grew again in 2012.  Why are more and more companies embracing good causes?  Because it works to drive sales - and do good in the process.

Marie Ennis-O'Connor's insight:

According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes.

more...
No comment yet.
Digital Marketing For Non Profits
How To Leverage Social Media For Good
Your new post is loading...
Your new post is loading...
Scooped by Marie Ennis-O'Connor
Scoop.it!

Seven Steps to a Successful Digital Advocacy Strategy

Seven Steps to a Successful Digital Advocacy Strategy | Digital Marketing For Non Profits | Scoop.it
Digital advocacy concerns the ways in which you engage your audience online and inspire them to take action around your cause. Using digital tools and
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

2017 Cause Awareness & Giving Day Calendar

2017 Cause Awareness & Giving Day Calendar | Digital Marketing For Non Profits | Scoop.it

Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively. 


more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How Twitter Donations Work: What Your Nonprofit Needs to Know

How Twitter Donations Work: What Your Nonprofit Needs to Know | Digital Marketing For Non Profits | Scoop.it

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook's early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future, but doing so would be a smart move. It's becoming increasingly clear that digital payments will be central to the social network experience in 2017 and thereafter. 

more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Which pharma firm has the healthiest presence on social media? 

Which pharma firm has the healthiest presence on social media?  | Digital Marketing For Non Profits | Scoop.it
Which pharma firm has the healthiest presence on social media?. From PR Week
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

10 Online Fundraising Best Practices for Nonprofits

10 Online Fundraising Best Practices for Nonprofits | Digital Marketing For Non Profits | Scoop.it
The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their onli…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Anatomy of a Nonprofit Newsletter 

Anatomy of a Nonprofit Newsletter  | Digital Marketing For Non Profits | Scoop.it
For a nonprofit organization, sending a regularly scheduled newsletter is one of the most effective ways to connect with volunteers, donors, and staff.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Designing for Good #5: The Best of End-of-Year Email Campaigns 

Designing for Good #5: The Best of End-of-Year Email Campaigns  | Digital Marketing For Non Profits | Scoop.it
This month, we're showcasing the best nonprofit email appeals of the last year to inspire your upcoming end-of-year appeals.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Crowdfunding vs. Peer-to-Peer Fundraising: What’s the Difference?

Peer-to-peer fundraising is a type of crowdfunding used to raise money for your cause. Understand key differences to employ both methods strategically.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook | Digital Marketing For Non Profits | Scoop.it
According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of u…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

The Insights of 100,000 Nonprofit Technology Facebook Fans

The Insights of 100,000 Nonprofit Technology Facebook Fans | Digital Marketing For Non Profits | Scoop.it
Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a m…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

A Better Approach to PR for Nonprofit Healthcare Organizations 

A Better Approach to PR for Nonprofit Healthcare Organizations  | Digital Marketing For Non Profits | Scoop.it
Branding for Nonprofit Healthcare Organizations. A Better Approach to PR for Nonprofit Healthcare Organizations. Free eBook included!
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Video storytelling for nonprofits: 13 tips to boost production value

Video storytelling for nonprofits: 13 tips to boost production value | Digital Marketing For Non Profits | Scoop.it
Are you experimenting with video storytelling at your nonprofit organization? Want to know how to increase the production value? In thi
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

9 Email Tips to Activate Peer-to-Peer Fundraisers With Email

Email is one of your most important tools for activating and motivating peer-to-peer fundraisers. Optimize your peer-to-peer campaign with these email tips.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How Twitter Donations Work: What Your Nonprofit Needs to Know

How Twitter Donations Work: What Your Nonprofit Needs to Know | Digital Marketing For Non Profits | Scoop.it
Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook's early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future, but doing so would be a smart move. It's becoming increasingly clear that digital payments will be central to the social network experience in 2017 and thereafter. For Twitter to expand the service to all nonprofits in the United States they would
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

50+ Subject Lines That Will Get Your Fundraising Emails Opened On December 31st

50+ Subject Lines That Will Get Your Fundraising Emails Opened On December 31st | Digital Marketing For Non Profits | Scoop.it
December 31is the busiest email day of the season for nonprofits, so how can you ensure that potential donors see it? Start with a great subject line.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

15 Email Fundraising Ideas for Nonprofits That Are Sure to Drive Donations

15 Email Fundraising Ideas for Nonprofits That Are Sure to Drive Donations | Digital Marketing For Non Profits | Scoop.it

Most nonprofit organizations do at least some fundraising year-round, but the majority of it occurs in the last quarter of the year. 

more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

6 Must-Haves for Your Nonprofit's Website

6 Must-Haves for Your Nonprofit's Website | Digital Marketing For Non Profits | Scoop.it
Nonprofit Technology Chat: 6 Must-Haves for Your Nonprofit's Website
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

29 Ideas for #GivingTuesday 2016 you haven’t thought of

29 Ideas for #GivingTuesday 2016 you haven’t thought of | Digital Marketing For Non Profits | Scoop.it
Guest blog from Whole Whale—different ideas on how your organization can participate in #GivingTuesday this year
more...
Jill Caren's curator insight, November 27, 2016 8:38 PM

Ideas for giving Tuesday marketing.

Scooped by Marie Ennis-O'Connor
Scoop.it!

How to Create a Twitter Moment for Your Nonprofit

How to Create a Twitter Moment for Your Nonprofit | Digital Marketing For Non Profits | Scoop.it
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Nonprofit Storytelling: Tell the story of these 4 heroes - Empower Nonprofits

Nonprofit Storytelling: Tell the story of these 4 heroes - Empower Nonprofits | Digital Marketing For Non Profits | Scoop.it
Let me ask a quick question… When you tell your nonprofit’s stories, who is most often the hero of the story? It seems that most of the nonprofit stories I hear have the organization as the hero. You know, it goes something like… “There was this BIG problem. We had to take action. This is …
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

The podcast comeback: three charities tapping into the trend | CharityComms

The podcast comeback: three charities tapping into the trend | CharityComms | Digital Marketing For Non Profits | Scoop.it
Podcasts are back. Here's how charities are tapping into the trend.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Amy Sample Ward: Social Media Done Right in 30 Minutes a Day

SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY #SM4NP
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

INFOGRAPHIC: Generational Giving

Generational giving differences can be connected to giving habits. Use this information to inform your fundraising and donor engagement strategy.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

10 Website Design and Email Marketing Best Practices for Nonprofits

10 Website Design and Email Marketing Best Practices for Nonprofits | Digital Marketing For Non Profits | Scoop.it
The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionalit…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

6 Ways to Engage Nonprofit Volunteers [Infographic] 

6 Ways to Engage Nonprofit Volunteers [Infographic]  | Digital Marketing For Non Profits | Scoop.it
Nonprofit volunteers are the face of your organization. Make sure you're following these steps to keep them engaged and coming back to help.
more...
No comment yet.