Marketing For Non...
Follow
Find
3.5K views | +3 today
 
Marketing For Non Profits
How To Leverage Social Media For Good
Your new post is loading...
Your new post is loading...
Scooped by Marie Ennis-O'Connor
Scoop.it!

4 Signs Your Nonprofit Should Quit a Social Network

4 Signs Your Nonprofit Should Quit a Social Network | Marketing For Non Profits | Scoop.it
Nonprofit Tech for Good began as a “Nonprofit Organizations” Myspace Page in 2005. In the 10 years since the “Nonprofit Organizations” brand has expanded to Twitter, Faceboo…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How to Leverage Welcome Emails to Retain New Donors

How to Leverage Welcome Emails to Retain New Donors | Marketing For Non Profits | Scoop.it
Nonprofit welcome emails are key to retaining first time donors. Find out how to tailor each series for the right target audience.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Rising Above the Noise: How Your Nonprofit Can Stand Out Online

Rising Above the Noise: How Your Nonprofit Can Stand Out Online | Marketing For Non Profits | Scoop.it
The Internet is increasingly becoming more crowded. With more than three billion people online and 3.5 billion Google searches a day, nonprofit organizations and for-profit companies alike are competing to capture the limited attention span of the modern Internet user.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Teens still don't think Facebook is cool but they use it more than any other social site

Teens still don't think Facebook is cool but they use it more than any other social site | Marketing For Non Profits | Scoop.it
Via FlickrThese teens probably have Facebook downloaded on their smartphonesTeens might think Facebook has been taken over by their parents, but they're still
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

15 Lessons Learned from Donating Online to 32 Nonprofits

15 Lessons Learned from Donating Online to 32 Nonprofits | Marketing For Non Profits | Scoop.it
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 each to the Africa Wildlife Foundation, Alley Cat Allies, …
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals | Marketing For Non Profits | Scoop.it
Great newsletters are one of the internet's best kept secrets. Don't believe us? Check out these 10 and get some inbox happiness in your life.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Study: Pinterest Ad Spend Has Skyrocketed — Up Nearly 8X Since January

Study: Pinterest Ad Spend Has Skyrocketed — Up Nearly 8X Since January | Marketing For Non Profits | Scoop.it
With the holidays approaching and Pinterest rolling out more buyable pins, that number could climb even higher before the end of the year.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Introducing New Tools for Nonprofits | Facebook Newsroom

Introducing New Tools for Nonprofits | Facebook Newsroom | Marketing For Non Profits | Scoop.it
We're testing two features to help charities raise awareness and funds directly on Facebook.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

What 1M Tweets Tell You About How People Tweet Successfully [Infographic]

What 1M Tweets Tell You About How People Tweet Successfully [Infographic] | Marketing For Non Profits | Scoop.it
The science of Twitter engagement is always evolving, that's why the team at Buffer has analyzed more than one million Twitter tweets to learn about what factors affect the amount of engagement tweets receive, presented here in this new infographic.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Nonprofit MarCommunity » Blog Archive How your nonprofit can use Reddit

Nonprofit MarCommunity » Blog Archive How your nonprofit can use Reddit | Marketing For Non Profits | Scoop.it
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Why You Need a Social Media Team

Why You Need a Social Media Team | Marketing For Non Profits | Scoop.it
A number of factors go into making a good impression on social media platforms. Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more. Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone. For many brands, you need a dedicated social media team to manage this task.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Social Media Definitions: The Ultimate Glossary of Terms You Should Know | Marketing For Non Profits | Scoop.it
Keep up with social media's evolving landscape by reviewing this comprehensive glossary of social media marketing terms.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Facebook adds 'Donate Now' button to make giving to charity easier

Facebook adds 'Donate Now' button to make giving to charity easier | Marketing For Non Profits | Scoop.it
Today, Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for Brand Pages. These buttons can now appear right on a Facebook Brand Page, or directly within an ad on the site.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

15 Creative Ways to Thank Donors

15 Creative Ways to Thank Donors | Marketing For Non Profits | Scoop.it
Your donors are the lifeblood of your organization. Show your appreciation with these 15 creative ways to thank donors for all they do for your nonprofit.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

4 More Clever Ways to Improve Your Thank You Letters

4 More Clever Ways to Improve Your Thank You Letters | Marketing For Non Profits | Scoop.it
1. Record a Video Message

One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. The video features real TNC scientists around the world — not polished spokespeople — in their own countries, speaking in many different accents, saying “Thank you for helping to save (whatever natural area they work on).” It’s so genuine, and yet so easy to duplicate! See more thank you videos on my YouTube page.

 2. Send a Postcard from Behind-the-Scenes

Several digital photo apps let you turn your photos into instant postcards (see Postagram or Touchnote, for example). What if your program staff took some photos during the course of their everyday work out of the public eye, and turned those into personalized postcards for your supporters? It’s hard to get more timely and personal than that.

 3. Be Specific About How the Gift Is Being Used

Very quickly but clearly describe a specific program where the gift will be used. If you are fundraising for specific programs this will be easier than if you are fundraising for general support. But even then, you still need to give supporters a sense for what you’re doing with the money. You can use anecdotes as examples for how the money is being spent, or you can assure donors that their gifts are going to “where the need is greatest.”

 4. Change Who’s Saying Thank You

If you have clients who benefit from programs funded by individual donations, ask a few clients to explain in their own words how your organization has changed their lives and to thank the donor for making it all possible. They write the letter, but you send it. Or ask board members to send a separate hand-written thank you note or even an email, as a follow-up to your “official” thank you letter.

- See more at: http://www.nonprofitmarketingguide.com/blog/2015/12/16/4-more-clever-ways-to-improve-your-thank-you-letters/#sthash.T3iVbEdC.dpuf

more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How to create a crisis communications plan for your nonprofit

How to create a crisis communications plan for your nonprofit | Marketing For Non Profits | Scoop.it
Does your nonprofit organization have a crisis communications plan? Do you need help creating one? If so, this article will...
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Why Video is the Social Media Trend to Watch in 2016

Why Video is the Social Media Trend to Watch in 2016 | Marketing For Non Profits | Scoop.it
Social video is a social media trend to watch—it has exploded in the past year and we see no reason that it won’t continue to grow exponentially.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How to Create a Custom Snapcode for Your Nonprofit

How to Create a Custom Snapcode for Your Nonprofit | Marketing For Non Profits | Scoop.it
Snapchat is a mobile app where users share snaps with one another, but unlike other visual social networks, the snaps disappear once they are viewed. Launched in 2011, many nonprofits have been hes…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

7 Charities who totally get Snapchat - JustGiving blog

7 Charities who totally get Snapchat - JustGiving blog | Marketing For Non Profits | Scoop.it
Ask any of the young people your charity works with right now to name the social media channel they use most often. I can pretty much guarantee the answer will be Snapchat. Snapchat’s user base has grown by 56% in the last year, with over 400 million snaps sent every day. If you’re a non-profit …
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Facebook Continues to Outpace Google in Click-Through Rates

Facebook Continues to Outpace Google in Click-Through Rates | Marketing For Non Profits | Scoop.it
Facebook’s focus on providing higher-quality impressions for its advertisers is paying off, according to the latest research from Adobe Digital Index.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

5 reasons you should be in social media, even if the boss says "no"

5 reasons you should be in social media, even if the boss says "no" | Marketing For Non Profits | Scoop.it
Social media doesn't fit your business model? Think again. Your future might depend on it.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social Network Tipsheets for Any Organization to Keep on Hand

Social Network Tipsheets for Any Organization to Keep on Hand | Marketing For Non Profits | Scoop.it
These tipsheets can be helpful for social strategists and community managers who need helpful reminders for how to approach each social network, or they can be useful for organizations to keep on hand as their social media staff evolves and grows.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Who’s Using the Top 5 Social Networks?

Who’s Using the Top 5 Social Networks? | Marketing For Non Profits | Scoop.it

Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users.RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest.

more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social media in numbers (Q3 2015)

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2015.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Best Times To Post On Social Media (What 10 Studies Say)

Best Times To Post On Social Media (What 10 Studies Say) | Marketing For Non Profits | Scoop.it
What really are the best times to post on social media? Data from 7 studies agree—and disagree. Here's a summation of everything we could find.
more...
No comment yet.