The Internet is increasingly becoming more crowded. With more than three billion people online and 3.5 billion Google searches a day, nonprofit organizations and for-profit companies alike are competing to capture the limited attention span of the modern Internet user.
The science of Twitter engagement is always evolving, that's why the team at Buffer has analyzed more than one million Twitter tweets to learn about what factors affect the amount of engagement tweets receive, presented here in this new infographic.
A number of factors go into making a good impression on social media platforms. Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more. Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone. For many brands, you need a dedicated social media team to manage this task.
Today, Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for Brand Pages. These buttons can now appear right on a Facebook Brand Page, or directly within an ad on the site.
One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. The video features real TNC scientists around the world — not polished spokespeople — in their own countries, speaking in many different accents, saying “Thank you for helping to save (whatever natural area they work on).” It’s so genuine, and yet so easy to duplicate! See more thank you videos on my YouTube page.
2. Send a Postcard from Behind-the-Scenes
Several digital photo apps let you turn your photos into instant postcards (see Postagram or Touchnote, for example). What if your program staff took some photos during the course of their everyday work out of the public eye, and turned those into personalized postcards for your supporters? It’s hard to get more timely and personal than that.
3. Be Specific About How the Gift Is Being Used
Very quickly but clearly describe a specific program where the gift will be used. If you are fundraising for specific programs this will be easier than if you are fundraising for general support. But even then, you still need to give supporters a sense for what you’re doing with the money. You can use anecdotes as examples for how the money is being spent, or you can assure donors that their gifts are going to “where the need is greatest.”
4. Change Who’s Saying Thank You
If you have clients who benefit from programs funded by individual donations, ask a few clients to explain in their own words how your organization has changed their lives and to thank the donor for making it all possible. They write the letter, but you send it. Or ask board members to send a separate hand-written thank you note or even an email, as a follow-up to your “official” thank you letter.
Ask any of the young people your charity works with right now to name the social media channel they use most often. I can pretty much guarantee the answer will be Snapchat. Snapchat’s user base has grown by 56% in the last year, with over 400 million snaps sent every day. If you’re a non-profit …
These tipsheets can be helpful for social strategists and community managers who need helpful reminders for how to approach each social network, or they can be useful for organizations to keep on hand as their social media staff evolves and grows.
Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users.RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.