Social Media Marketing For Non Profits

We’d all love a viral video for our businesses that brought in hundreds of valuable leads every week. The reality is that for most of us it’s just a pipe dream.

Guest post by Amy Bills, Blackbaud's director of customer marketing. Get ready to hear some great insights from an experienced marketing pro that has a passion

The 2013 eNonprofit Benchmarks Study with 2012 stats was just released and it's packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations.

 

Seemingly less than 1% of nonprofit have upgraded to YouTube's new One Channel design, but even fewer appear to be utilizing YouTube's new InVideo Programming option.

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all.

If your nonprofit isn't sending responsive design emails, what can you do to be mobile-friendly? Here are 10 ways to immediately improve the mobile email experience.

Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.

 

Check out this collection of  Mother's Day themed campaigns compiled by Kerri Karvetski on Pinterest and be inspired!

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?

For the month of April, I’m hosting the nonprofit blog carnival.  A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”

I asked you the following question: What was the one, best piece of professional advice you ever got and why?  How has it transformed your work?  I also invited readers’ best single piece of advice for people who work at nonprofits. 

 

Journalists have been telling stories for a long time now – before the Internet, before viral videos, before Twitter, Facebook and Vine. So Which storytelling tips stand the test of time, and how can you incorporate them into your own content marketing?

Powerful simplicity. Yet with fundraising copy, simple is NOT easy. 22 simple principles for stronger nonprofit appeals, better response, & more funds raised.

Pinterest strategy: learn how you can use Pinterest in creative ways to engage your followers, create partnerships and build community.

While members of the Millennial Generation, now the largest generation in our nation’s history, are widely known for a desire to give back to their communities or be part of large social change movements – the way Millennials define their engagement tends to be very different from the way organizations do. 

When you ask a Millennial, “Do you support a nonprofit or social cause?” The resounding answer is, “Yes!” When you follow that up by asking, “How do you support that organization?” You’re likely to hear answers like, I signed a petition, changed my avatar on Twitter, or liked them on Facebook.

Now, ask an organization if Millennials are supporting their cause, and they say, “No, we just can’t figure out how to reach them.”  There in lies the disconnect between Millennials who believe they are supporting activism versus what organizations see as truly engaged participation.

 

Among some interesting findings from a report on digital persuasion by Waggener Edstrom are the reasons why followers sign up to a charity's Facebook page - and the reasons why they leave it. 57% o...

Is your email marketing campaign tanking? No one biting your hand off to sign up for your incredible offers? Read on for one trick to boost engagement.

Data Protection is the law.  You can’t avoid it. Bigger groups and charities have dedicated staff, policies and all the tools of the trade to help them comply with Data Protection.  However, the principles of the law apply to any group, no matter how large or small, that keeps contact details of other people.

Need a refresher or introduction to Twitter? This visualization is packed full of useful tools, tips, and ideas - a solid guide to Twitter for beginners!

The hashtag is one of Twitter's coolest features. How can you use hashtags to get more followers? Learn nonprofit twitter tips from this video.

I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business.