As social media platforms seem to keep changing at an exponential rate, there is one thing that you can count on to remain the same for at least the next thousand years: People will always make decisions based on emotion and justify those decisions with reason. As an example, let's take the hipster with the…
How important is recurring giving to your organization? We examined recurring donations across Network for Good’s platform and found that donors who set up a recurring gift gave an average of 42% more per yearthan those who only gave a one-time gift. In line with stats from our Digital Giving Index, we also saw that donors were 31% more likely to set up a recurring gift on a branded donation page vs. a generic giving experience.
Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a Dunham+Company/Campbell Rinker national study. The percentage of donors 66 and older giving online has increased from 29 percent in 2010, the first year Dunham+Company/Campbell Rinker conducted this study, to 59 percent in 2014. Donors 65 and younger give online at a 60 percent rate – no statistical difference given the study's margin of error. | ministry fundraising strategy
Despite the hype surrounding social media and mobile, email remains an extremely valuable tool for nonprofits. Check out these top ten tips to help your charity get its email marketing strategy off the ground.