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Rescooped by Marie Ennis-O'Connor from Twitter best practices, engagement and research
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Twitter for Nonprofits: It's Who (Not Just How Many) You Know - The Nonprofit Quarterly

Twitter for Nonprofits: It's Who (Not Just How Many) You Know - The Nonprofit Quarterly | Social Media Marketing For Non Profits | Scoop.it
Twitter for Nonprofits: It's Who (Not Just How Many) You KnowThe Nonprofit QuarterlyTwitter can do some great things for nonprofit organizations that take the time to understand what you can do with it—and what you shouldn't do with it.

Via Ritu Sharma, Debra Askanase
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Social Media Marketing For Non Profits
How To Leverage Social Media For Good
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Craft the Perfect Year-End Appeal in 5 Simple Steps

Craft the Perfect Year-End Appeal in 5 Simple Steps | Social Media Marketing For Non Profits | Scoop.it
The year-end impact for nonprofits is critical, which is why it’s important to plan for it now. Here are five compelling reasons to get your year-end appeal strategy in place.
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Brands & Sites with Heart: Emotion in Nonprofit Design | Bureau for Good

Brands & Sites with Heart: Emotion in Nonprofit Design | Bureau for Good | Social Media Marketing For Non Profits | Scoop.it
Your communications can be imbued with a sense of rapport that reflects your organizational qualities in terms of a personality that audiences can identify with.
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Planning to Win

Planning to Win | Social Media Marketing For Non Profits | Scoop.it
Planning to Win - The Just Enough Guide for Campaigners. Six stages to a rock solid campaign plan.
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How To Track Your Twitter Engagement - Online Fundraising, Advocacy, and Social Media -

How To Track Your Twitter Engagement - Online Fundraising, Advocacy, and Social Media - | Social Media Marketing For Non Profits | Scoop.it
Nonprofits have been able to track gather important data about their audiences interactions with t...
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Five Ways to Influence Donors with Brain Science

Five Ways to Influence Donors with Brain Science | Social Media Marketing For Non Profits | Scoop.it
As social media platforms seem to keep changing at an exponential rate, there is one thing that you can count on to remain the same for at least the next thousand years: People will always make decisions based on emotion and justify those decisions with reason. As an example, let's take the hipster with the…
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Three Big Problems With Facebook Activism | Big Think

Three Big Problems With Facebook Activism  | Big Think | Social Media Marketing For Non Profits | Scoop.it
“Slacktivism” online is exactly as deep as the paper-thin knowledge and commitment that fuels it. 
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10 Must-Have Skills for Nonprofit New Media Managers

10 Must-Have Skills for Nonprofit New Media Managers | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold...
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Nonprofit Facebook: Worth It or Waste of Time?

Nonprofit Facebook: Worth It or Waste of Time? | Social Media Marketing For Non Profits | Scoop.it
Read this article to find out whether investing time, effort and money in Facebook is right for your nonprofit organization's marketing goals.
Marie Ennis-O'Connor's insight:

Some sobering observations on the value of Facebook for those with limited resources.

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HOW TO: Respond to Trolls and Difficult Personalities on Social Media

HOW TO: Respond to Trolls and Difficult Personalities on Social Media | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rapid rise of mobile and social media has directly correlated with a rise in Internet trolls—individ...
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Why Recurring Giving Matters - The Nonprofit Marketing Blog

Why Recurring Giving Matters - The Nonprofit Marketing Blog | Social Media Marketing For Non Profits | Scoop.it

How important is recurring giving to your organization? We examined recurring donations across Network for Good’s platform and found that donors who set up a recurring gift gave an average of 42% more per yearthan those who only gave a one-time gift. In line with stats from our Digital Giving Index, we also saw that donors were 31% more likely to set up a recurring gift on a branded donation page vs. a generic giving experience. 

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Hire the Right Nonprofit Marketing Help

Hire the Right Nonprofit Marketing Help | Social Media Marketing For Non Profits | Scoop.it
Here's how to find the right person for your organization's marketing job or project -- but you have to do some hard work up front!
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How Much Time Mobile and Social Media Require

How Much Time Mobile and Social Media Require | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small non...
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Top 5 Instagram Best Practices for Nonprofits

Top 5 Instagram Best Practices for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than h...
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New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise

New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise | Social Media Marketing For Non Profits | Scoop.it
At long last a mobile app has launched that allows Americans to easily donate to any U.S.-based nonprofit in just a few taps. By partnering with Guidestar and Network for Good, donors can now give ...
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11 Indispensable Ingredients of a Successful Crowdfunding Campaign [Infographic]

11 Indispensable Ingredients of a Successful Crowdfunding Campaign [Infographic] | Social Media Marketing For Non Profits | Scoop.it
When creating a crowdfunding campaign, go through this checklist of the most important ingredients that will help your campaign succeed.
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3 Big Fundraising Lessons from #IceWaterChallenge

3 Big Fundraising Lessons from #IceWaterChallenge | Social Media Marketing For Non Profits | Scoop.it
No doubt you've heard of the Ice Bucket Challenge, the viral fundraiser that's raised over $22 million in 30 days. This is a 12X increase over the previous period last year!

The ice bucket challenge has gotten so huge that even has its own Wikipedia p...
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5 Story Starters You Can Steal | Kivi's Nonprofit Communications Blog

5 Story Starters You Can Steal | Kivi's Nonprofit Communications Blog | Social Media Marketing For Non Profits | Scoop.it
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New study shows older donors now just as likely to give to charities online as younger donors | Dunham+Company | fundraising research

New study shows older donors now just as likely to give to charities online as younger donors | Dunham+Company | fundraising research | Social Media Marketing For Non Profits | Scoop.it
Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a Dunham+Company/Campbell Rinker national study. The percentage of donors 66 and older giving online has increased from 29 percent in 2010, the first year Dunham+Company/Campbell Rinker conducted this study, to 59 percent in 2014. Donors 65 and younger give online at a 60 percent rate – no statistical difference given the study's margin of error. | ministry fundraising strategy
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6 Fresh Ideas for Your Nonprofit's "Thank You" Landing Page

6 Fresh Ideas for Your Nonprofit's "Thank You" Landing Page | Social Media Marketing For Non Profits | Scoop.it
Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. It's a way to give back, but its also a system used to periodically review how non...
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12 Google+ Best Practices for Nonprofits

12 Google+ Best Practices for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
Google+ Pages have a vast tool set and Google's quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users...
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14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology | Social Media Marketing For Non Profits | Scoop.it
Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofi...
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10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News

10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News | Social Media Marketing For Non Profits | Scoop.it
Despite the hype surrounding social media and mobile, email remains an extremely valuable tool for nonprofits. Check out these top ten tips to help your charity get its email marketing strategy off the ground.
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Connect Quickly & Strongly on a Budget | Nonprofit Marketing

Connect Quickly & Strongly on a Budget | Nonprofit Marketing | Social Media Marketing For Non Profits | Scoop.it
Read this case study to learn how Red Rover success fully changed their name and brand on a budget
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Learn More About the People that Matter to Your Business with Facebook Audience Insights

Learn More About the People that Matter to Your Business with Facebook Audience Insights | Social Media Marketing For Non Profits | Scoop.it
With Facebook Audience Insights, businesses can learn more about their target audiences.
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Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits

Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. If you would like to sug...
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