Despite the hype surrounding social media and mobile, email remains an extremely valuable tool for nonprofits. Check out these top ten tips to help your charity get its email marketing strategy off the ground.
NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.
There are currently around 1.5 million non-profits registered in the US alone, with total contributions amounting to just under $300 billion. But while many charitable organizations do spend more than 66% of a donation on their actual mission, it is a rare case. Perhaps more importantly, donors have very little control over their money and how it gets used, or to what end. Continue reading →
Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects who can take your cause to the next level. 1. If you need funding, go to your current donors first. They have already invested in you. They are “pre-sold” on your organization and on your cause …
In Give and Take, Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected. What’s missing is generosity. Givers excel in a collaborative work environment, but can burn out easily if they don’t see the impact of their contributions or don’t learn how to set boundaries. This is especially true for people in helping professions such as nonprofit leadership, cause marketing and social responsibility.
It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media network (SM) that creates new research contexts and methodologies in service management. Organizations must now engage in learning how customer-with-customer interactions in SM could work best for them. The aims of this research are to better understand the factors influencing Millennials support for social causes through their autonomous engagement in the public environment of SM.
Marie Ennis-O'Connor's insight:
Findings: The studies provide consistent evidence that, to gain Millennial’s support for social causes through SM, it is better to appeal mainly to the benefits others derive than to benefits to the self. Autonomous motivation is a strong predictor of supportive intentions and it also significantly mediates the positive influence of empathetic identification with a cause. Self-reported behavioral data following the youth homelessness event provided empirical evidence that the supportive intentions data were valid predictors of actual behaviors.
In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking…
How important is recurring giving to your organization? We examined recurring donations across Network for Good’s platform and found that donors who set up a recurring gift gave an average of 42% more per yearthan those who only gave a one-time gift. In line with stats from our Digital Giving Index, we also saw that donors were 31% more likely to set up a recurring gift on a branded donation page vs. a generic giving experience.
Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content? Here are…
Did you know that in 2014 more people will access the internet via mobile devices than from a desktop computer? A growing number of the low-income families we serve are already using their mobile phones as a primary point of internet access. We know that teens are high technology users, both of the internet and cell phones [95% of teens use the internet and 1 in 4 is a “cell-mostly” internet user according to Pew Internet]. This is a story about our successful technology-based approach to reaching teens to tell them about WithinReach’s new website, WashingteenHelp.org.
Listly List - Ultimate List of Lists of Nonprofit Social CEOS - Ultimate List of Lists of Nonprofit Socia, Twiplomacy | Mutual relations on Twitter, @howardlake/charity ceos on Twitter, Who are the top 30 charity CEOs on social media?, @MuseumDirectors/Directors on Twitter, @kanter/Foundation CE0s on Twitter, Charity CEOs in UK Who Tweet, and @farra/Social EDs on Twitter