Social Media Marketing For Lawyers
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Social Media Marketing For Lawyers
News, tools & strategies for lawyers to use social media to grow their digital reputations
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Twitter Competitor App.net Reaches Funding Goal – Now What?

Twitter Competitor App.net Reaches Funding Goal – Now What? | Social Media Marketing For Lawyers | Scoop.it

So App.net has blasted straight through its $500k Kickstarter goal and is currently at $744 with eleven hours left. And this is making Dalton Caldwell, App.net’s founder, the talk of Twitter.


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The Brave New World Wide Web 3.0 | Enterprise CIO Forum

The Brave New World Wide Web 3.0 | Enterprise CIO Forum | Social Media Marketing For Lawyers | Scoop.it

Yikes, lawyers! We're barely making the transition from Web 1.0 (static one-way information blasts) to Web 2.0 (two-way communications). Are we ready to consider the possibility of another wave of change?

 

Click through the photo for an amusing look at how we got here and where we might be going on the web.

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California Publishes New Ethics Opinion on Virtual Law Offices

California Publishes New Ethics Opinion on Virtual Law Offices | Social Media Marketing For Lawyers | Scoop.it

An increasingly common refrain for the ethics of new media technologies is that lawyers must understand the technologies relevant to their practices.

 

It isn't going to be enough to tell your clients that you're delivering services via the cloud or that you aren't. You must understand the technologies to make relevant risk disclosures.

 

Click through the photo for the full article.

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Recent News On Social Media Marketing Curated Especially For Lawyers

Recent News On Social Media Marketing Curated Especially For Lawyers | Social Media Marketing For Lawyers | Scoop.it
News, tools & strategies for lawyers to use social media to grow their digital reputations...

 

Click through the photo for recently social media news with commentary from Attorney 2.Oh!

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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media | Social Media Marketing For Lawyers | Scoop.it
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

 

I follow the job boards for social media hiring trends and I'm constantly amazed how many ads there are for "social media interns."

 

Of course, this is code for young social media expert because there are very few seasoned social media experts to mentor the interns. Employers are looking for interns to train them.

 

This is a recipe for disaster for all the reasons cited in the article.

 

Every point is critical, but if you have a short attention span, turn immediately to #6 by clicking through the photo.

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Traditional Marketing Is Dead | Harvard Business Review

Traditional Marketing Is Dead | Harvard Business Review | Social Media Marketing For Lawyers | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

Business lawyers, don't get distracted by the consumer examples in this article. Your clients are consumers, too, and the new "logic" will soon catch up with their business decisions. Social media is more than a set of tools, it's a culture and it's adoption rate is speeding up.

 

The article also makes a great point about hiring agencies and vendors outside your expertise and expecting them to be able to craft relevant messages for your audience. Does this make sense to you? Lawyer-educated and experienced marketers are going to be more adept at helping you "speak" to your legal services purchasing audience.

 

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ABA Adopts Ethics Policy on Lawyers' Use of Technology

ABA Adopts Ethics Policy on Lawyers' Use of Technology | Social Media Marketing For Lawyers | Scoop.it
The ABA House of Delegates approved recommendations sponsored by the ABA Commission on Ethics 20/20, amending the ABA Model Rules of Professional Conduct.

 

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It's Official - ABA Adopts Ethics Policy on Lawyers' Use of Technology

It's Official - ABA Adopts Ethics Policy on Lawyers' Use of Technology | Social Media Marketing For Lawyers | Scoop.it

"The ABA House of Delegates approved recommendations sponsored by the ABA Commission on Ethics 20/20, amending the ABA Model Rules of Professional Conduct."

 

....

 

"Once the recommendations as approved by the House of Delegates make their way to the states that have adopted the ABA Model Rules of Professional Conduct, lawyers will have to keep abreast of technology to adequately represent their clients and know."

 

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Collect and Organize All Social Media Items Published About an Event with Eventifier

Collect and Organize All Social Media Items Published About an Event with Eventifier | Social Media Marketing For Lawyers | Scoop.it

Robin Good: Eventifier offers an easy way to auto-collect and organize all of the video, photos, tweets, slides and other social "artifacts" shared online about a specific event.

 

To make its "magic" Eventifier taps into reference hastags that you provide when registering an event, and other relevant meta-info, like the location, type and place of event you want to "curate".

 

Eventifier provides also a live dashboard to enable you to interact and respond to all this incoming media from one central location.

 

From the official site: "We all are interested in Events and to know about all the happenings in and around the events. Who were the speakers? What were the tweets for the event? Shared pictures & videos and what were the slides for the various sessions?

 

However this dataflow is scattered; searching, finding and storing this information in the vastness of internet is broken to us. These data are very random; hard to find and sort.

 

Eventifier was born from this annoyance. We thrive to make your information flow and archiving of event data effortless."

 

 

See examples: http://eventifier.co/events/ ;

 

Try it out: http://eventifier.co/

 

 


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Everything Lawyers Need to Know About Google+

Everything Lawyers Need to Know about Google+ and Local Search Greg Sterling August 7, 2012 1...
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Podcast: ABA Updates Technology Ethics Rules - Implications For Social Media

Podcast: ABA Updates Technology Ethics Rules - Implications For Social Media | Social Media Marketing For Lawyers | Scoop.it

In the first half of the podcast, Law Technology Now host and editor-in-chief of ALM's Law Technology News, Monica Bay, talks with attorneys Michael Arkfeld and John Barkett about proposed changes to the ABA's Model Code of Professional Conduct, addressing technology, and lawyers' responsibilities to understand and use it to best serve clients.

 

Monica extends the discussion to cover social media with attorney Robert Ambrogi in the second half of the podcast.

 

Click the photo to access the podcast (MP3) on the Legal Talk Network.

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No More Excuses. Learn This S*** Already

No More Excuses. Learn This S*** Already | Social Media Marketing For Lawyers | Scoop.it

Lawyers have a lot of excuses for not learning social media. How much longer can the ostrich approach work?

 

Click through the photo for the Legal Watercooler's post.

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How to write a bio that's fun and intriguing

How to write a bio that's fun and intriguing | Social Media Marketing For Lawyers | Scoop.it

12 open ended questions that will help you tell a story about yourself.

 

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Google+ Hangouts - Do they make sense for lawyers?

Google+ Hangouts - Do they make sense for lawyers? | Social Media Marketing For Lawyers | Scoop.it

Why would you actually create a Google+ Hangout? Here are a couple of B2B examples:


- Weekly industry news updates

- Office tours

- Presentations

 

What else?

 

Click through the photo for a story on how other professional service providers might use them.

 


Via The New Company
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Website Audits are the New Compliance Frontier

Website Audits are the New Compliance Frontier | Social Media Marketing For Lawyers | Scoop.it
The ease with which business and promotion can be launched and carried out on the Internet has created a flood of new exposures, and not only for small businesses and individuals.

 

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11 Tips to Find the Best LinkedIn Groups For You

11 Tips to Find the Best LinkedIn Groups For You | Social Media Marketing For Lawyers | Scoop.it
If you're using LinkedIn only to make connections, you're missing out.

 

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How to Create a Social Media Strategy | Social Media Today

How to Create a Social Media Strategy | Social Media Today | Social Media Marketing For Lawyers | Scoop.it

Many businesses merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. There is a better way. Click through the photo for a strategy.

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Fearing Technology Is Bad For Your Career

Fearing Technology Is Bad For Your Career | Social Media Marketing For Lawyers | Scoop.it

One of the suggestions in this article is to get yourself a tech mentor. Follow me. I'm an a "seasoned" attorney and I'm 50 years old. This stuff is not rocket science and I'm on a mission to make it easy for lawyers. 

 

Click through the photo for the full story, and then follow my channels on scoop.it or sign up for the Oh! Newsletter at www.Attorney2pointOh.com.

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The Rules of Social Media

The Rules of Social Media | Social Media Marketing For Lawyers | Scoop.it

"As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media's savviest users about their best practices. Use this guide to share their rules, then add yours, and we'll keep charting a course through this rocky terrain."

 

This article is laid out as tweets from experts, and they give some good advice.

 


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For attorneys, social networking presents an ethical obstacle path

"Unlike most business owners, lawyers must follow complex ethical rules regarding advertising, solicitation of business, formation of attorney-client relationships and confidential communications. Yet promoters of social media seem blissfully unaware their prescriptions for electronic marketing are mostly inapplicable to attorneys."

 

Some of us are a little less concerned. Click through the title for a balanced consideration of both sides of the argument.

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Social Media Strategic Considerations From @ProBlogger

Social Media Strategic Considerations From @ProBlogger | Social Media Marketing For Lawyers | Scoop.it

"Getting traffic through social media might seem like it’s about getting users to share your content. But that challenge in itself raises all kinds of issues."

 

Click through the photo for the strategic considerations presented by @ProBlogger.

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Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic]

Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic] | Social Media Marketing For Lawyers | Scoop.it

From popular hot keys to clickable areas on the Google+ network, the Google+ cheat sheet is great for new users or people looking to refresh themselves regarding some basic shortcut options.


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ABA to Tackle Technology Issues in Model Rules at August Meeting

ABA to Tackle Technology Issues in Model Rules at August Meeting | Social Media Marketing For Lawyers | Scoop.it
Proposed amendments to the ABA Model Rules of Professional Conduct to incorporate technology innovations are modest, writes Shook Hardy partner John Barkett, but their import is significant.

 

Click through the photo for Barkett's story.

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Lawyers, are you keeping up with your ethical duty to remain competent in the digital age?

Lawyers, are you keeping up with your ethical duty to remain competent in the digital age? | Social Media Marketing For Lawyers | Scoop.it

"Lawyers are now on notice, regardless if the proposals are passed by the ABA — the commission itself noted that these technology obligations are not new, but the comment merely serves as a reminder — that you must be technologically competent."

 

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7 Ways to Prospect for New Customers With LinkedIn

7 Ways to Prospect for New Customers With LinkedIn | Social Media Marketing For Lawyers | Scoop.it

Does your company sell to other businesses?Are you looking for leads?

 

There’s likely more new business for you on LinkedIn than you’re currently tapping.

 

Click through the photo to get the tips.


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