If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.
Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.
This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.
To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.