If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.
Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.
This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.
To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.
46% of internet users post original photos & videos online; 41% curate photos & videos they find elsewhere on the web and post on image-sharing sites. Women are more likely than men to use Pinterest; Instagram & Tumblr attract equal shares of both.
Some notable stats from the graphic: 70% of the most active iPhone states (New York, California, Illinois) tend to vote Democrat, while 70% of the most active Android states (Colorado, Arizona, Georgia) tend to vote Republican. And, of the approximately $1 billion spent on the election by both parties, around $54 million has been spent on digital advertising — including mobile.
Fits me to a "T!" I'm an Android fanatic who lives in California -- and I vote both sides of the middle. =-)
Click the photo for a larger version of the infographic.
"There is no denying that social media has profoundly impacted all businesses. Much that has been written about social media has been within the B2C context. But as social media reaches more B2B companies, these corporations are realising that they need to ‘socialise’ their enterprises if they are to remain competitive and stay relevant and dynamic within their market sectors."
Google+ is one of the best social networks available for businesses and teamwork. There are many features that enable team members to stay in constant contact, and it also makes online collaboration very easy. Google+ not only makes teamwork easier, but it also increases productivity.
Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my...
"For most practicing attorneys, finding even one extra minute in the day to devote to something new is a monumental task. We NEVER get all the items on the to-do list checked off because the practice of law is an ongoing process. We have hydra-like lists of tasks. Cut one head off and two pop up in its place."
Click through the photo for helpful suggestions from one such overworked attorney.
Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn't decrease overall.
"Have you ever posted new video content and received an immediate reaction from your audience?
Video sentiment can be measured by the number of likes/dislikes on the video, content of comments if available, number of backlinks, and feedback via other channels online or offline.
Commenting sentiment is difficult to analyze since comments frequently aren’t always clear about someone's sentiment toward the content. Oftentimes, the commenter is responding to another commenter, posting a question, or responding to other outside factors and not your content at all.
If you want a less subjective view of your audience’s video sentiment, creating a poll with a set list of questions and answers can provide clearer feedback for the content owner. For example, consider polling your audience on a specific set of questions around your new product. Be specific in your polling questions based on the specific sentiments you’re seeking to discover from your audience".
"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.
Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.
Yet, there is a danger.
That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.
There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".
"Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.
Here are 10 secrets to producing a video that sells.
1. Start with your potential customer’s pain point:
Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be.
2. Present your solution:
After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer.
3. Demonstrate your solution:
Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos.
4. Present a call to action:
If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video.
5. Keep it short and sweet.
6. Introduce your company in the first 30-seconds.
7. Use clear, crisp visuals:
Try incorporating stock images and/or video from websites like istockphoto.com or stock animation sequences from sites like videohive.net when needed.
Also, don’t forget about your video’s setting.
8. Add a professional voiceover:
There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice doesn’t make the cut, try voices.com where you can find professional voiceover talent for your video content.
9. Create a soundtrack:
Find plenty of royalty-free options online using sources like audiojungle.net, premiumbeat.com, and ibaudio.com.
10. Don’t be afraid to be funny:
Adding humor to your video will help them see the human side of your business..."