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Getting Google+ to Play for your Team

Getting Google+ to Play for your Team | Social Media Marketing For Lawyers | Scoop.it

Google+ is one of the best social networks available for businesses and teamwork. There are many features that enable team members to stay in constant contact, and it also makes online collaboration very easy. Google+ not only makes teamwork easier, but it also increases productivity.


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Social Media Marketing For Lawyers
News, tools & strategies for lawyers to use social media to grow their digital reputations
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The Top 20 Women Social Media Influencers - Forbes

The Top 20 Women Social Media Influencers - Forbes | Social Media Marketing For Lawyers | Scoop.it
Which 20 woman in social media have the most active and strongest social media networks?

 

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Everyone is Talking about Social CRM. Few are Doing It.

Everyone is Talking about Social CRM. Few are Doing It. | Social Media Marketing For Lawyers | Scoop.it

If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.

 

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.

 

This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.

 

To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.

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REwebCentral's curator insight, April 17, 2013 10:50 AM
Are you using a social CRM system? Tell us in the comments!
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Photos and Videos as Social Currency Online

Photos and Videos as Social Currency Online | Social Media Marketing For Lawyers | Scoop.it
46% of internet users post original photos & videos online; 41% curate photos & videos they find elsewhere on the web and post on image-sharing sites. Women are more likely than men to use Pinterest; Instagram & Tumblr attract equal shares of both.

 

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The Fortune 100 Companies With the Highest Engagement on Twitter [CHART]

The Fortune 100 Companies With the Highest Engagement on Twitter [CHART] | Social Media Marketing For Lawyers | Scoop.it

OK lawyers, are your clients on this list? Are you keeping up? Ping me if you want somebody to explain twitter to you in lawyer-speak....


Via Mike Ellsworth
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Why LinkedIn is, in fact, a useful tool for lawyers

Why LinkedIn is, in fact, a useful tool for lawyers | Social Media Marketing For Lawyers | Scoop.it
LinkedIn is a social media platform that lawyers can truly benefit from, such as beginning to build up your own professional network through social media.
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3 Ways to Grow Your Email List With Twitter

3 Ways to Grow Your Email List With Twitter | Social Media Marketing For Lawyers | Scoop.it

Email lists matter! A value adding newsletter can keep you and your brand top-of-mind for your existing and prospective clients.

 

Growing a list these days is trickier than it used to be, however.

 

Click through the photo to get the full story on using Twitter to help grow your list.

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How Are Apps Shaping the 2012 Election? #INFOGRAPHIC

How Are Apps Shaping the 2012 Election? #INFOGRAPHIC | Social Media Marketing For Lawyers | Scoop.it
Some notable stats from the graphic: 70% of the most active iPhone states (New York, California, Illinois) tend to vote Democrat, while 70% of the most active Android states (Colorado, Arizona, Georgia) tend to vote Republican. And, of the approximately $1 billion spent on the election by both parties, around $54 million has been spent on digital advertising — including mobile.

 

Fits me to a "T!" I'm an Android fanatic who lives in California -- and I vote both sides of the middle. =-) 

 

Click the photo for a larger version of the infographic.


Via Berend de Jonge, John van den Brink
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See Scott Stratten In OC & Experience Crowdfunding As A Bonus

See Scott Stratten In OC & Experience Crowdfunding As A Bonus | Social Media Marketing For Lawyers | Scoop.it

For my SoCal peeps, this event is an experiment in crowdfunding and it's an opportunity to see Mr. Unmarketing for the incredible price of $15.

 

Click through the photo to see the details on IndieGoGo.com, a popular crowdfunding platform.

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Why We're 'Only in the Early Days' of Social Search

Why We're 'Only in the Early Days' of Social Search | Social Media Marketing For Lawyers | Scoop.it
Web searches aren't what they used to be. Now, you can get relevant search results pooled from your social networks and even email.

 

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Making The Case For B2B Businesses To Get Social

Making The Case For B2B Businesses To Get Social | Social Media Marketing For Lawyers | Scoop.it

"There is no denying that social media has profoundly impacted all businesses. Much that has been written about social media has been within the B2C context. But as social media reaches more B2B companies, these corporations are realising that they need to ‘socialise’ their enterprises if they are to remain competitive and stay relevant and dynamic within their market sectors."

 

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Getting Google+ to Play for your Team

Getting Google+ to Play for your Team | Social Media Marketing For Lawyers | Scoop.it

Google+ is one of the best social networks available for businesses and teamwork. There are many features that enable team members to stay in constant contact, and it also makes online collaboration very easy. Google+ not only makes teamwork easier, but it also increases productivity.


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10 Things People Love and Hate About Pinterest [INFOGRAPHIC]

10 Things People Love and Hate About Pinterest [INFOGRAPHIC] | Social Media Marketing For Lawyers | Scoop.it
Do you have a love/hate relationship with Pinterest? So do millions of others.

 

Click through the photo for the list.


Via Therese Torris
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Smart Business Applications of Google+ Hangouts You're Probably Missing Out On

Smart Business Applications of Google+ Hangouts You're Probably Missing Out On | Social Media Marketing For Lawyers | Scoop.it
One of the largest problems I’ve found when managing a nonprofit is the inability for your entire team to regularly attend in-person meetings.

 

Click through the photo for a very informative article on using Google+ Hangouts

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Everything You Need To Create The Perfect LinkedIn Profile

Everything You Need To Create The Perfect LinkedIn Profile | Social Media Marketing For Lawyers | Scoop.it
Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my...

 

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Establishing Trust & Building Relationships With Social Media

Establishing Trust & Building Relationships With Social Media | Social Media Marketing For Lawyers | Scoop.it

Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online?

 

Chris Brogan wrote the book on building trust on the web. Click through the photo for an interview of Brogan on the subject.

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LinkedIn Cheat Sheet For Social Marketing

LinkedIn Cheat Sheet For Social Marketing | Social Media Marketing For Lawyers | Scoop.it

There are are so many ways that B2B marketers can effectively leverage LinkedIn in their social marketing campaigns. Click through the photo for an outstanding cheat sheet.


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Social Media for your Average Overworked Lawyer

Social Media for your Average Overworked Lawyer | Social Media Marketing For Lawyers | Scoop.it

"For most practicing attorneys, finding even one extra minute in the day to devote to something new is a monumental task. We NEVER get all the items on the to-do list checked off because the practice of law is an ongoing process. We have hydra-like lists of tasks. Cut one head off and two pop up in its place."

 

Click through the photo for helpful suggestions from one such overworked attorney.

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Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease | TechCrunch

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease | TechCrunch | Social Media Marketing For Lawyers | Scoop.it
Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn't decrease overall.
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How to Analyze and Manage Viewer Sentiment for Video Marketing

How to Analyze and Manage Viewer Sentiment for Video Marketing | Social Media Marketing For Lawyers | Scoop.it

"Have you ever posted new video content and received an immediate reaction from your audience?

 

Video sentiment can be measured by the number of likes/dislikes on the video, content of comments if available, number of backlinks, and feedback via other channels online or offline.


Commenting sentiment is difficult to analyze since comments frequently aren’t always clear about someone's sentiment toward the content. Oftentimes, the commenter is responding to another commenter, posting a question, or responding to other outside factors and not your content at all.

 

If you want a less subjective view of your audience’s video sentiment, creating a poll with a set list of questions and answers can provide clearer feedback for the content owner. For example, consider polling your audience on a specific set of questions around your new product. Be specific in your polling questions based on the specific sentiments you’re seeking to discover from your audience".

 

Read More At: http://www.reelseo.com/viewer-sentiment/


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The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | Social Media Marketing For Lawyers | Scoop.it

"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.


Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".


Via Antonino Militello
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | Social Media Marketing For Lawyers | Scoop.it
The rules of search have changed. But never so dramatically has rank been uprooted since the explosion of social media.

 

Click through the photo for the reasons why and an action plan to leverage this new development.

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How the New Google+ Events Can Support Your Next Event

How the New Google+ Events Can Support Your Next Event | Social Media Marketing For Lawyers | Scoop.it

Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.

 

Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.

 

Key features include:

 

Full integration with Google Calendar—users can view and respond to your events on Google Calendar.

 

Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.

 

Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.

 

Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.

 

Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.

 

Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.

 

Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

 

If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.

 

Useful. Informative. 7/10

 

Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/


Via Robin Good
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Beth Kanter's comment, August 24, 2012 8:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment, August 25, 2012 12:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
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How to create an irresistible LinkedIn group

How to create an irresistible LinkedIn group | Social Media Marketing For Lawyers | Scoop.it
The most engaging groups start with an appealing group description and clear rules. Here's how to lay a solid foundation for your group.

 

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10 Secrets to Producing a Video that Drives Results

10 Secrets to Producing a Video that Drives Results | Social Media Marketing For Lawyers | Scoop.it

Excerpted from article:

"Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.

 

Here are 10 secrets to producing a video that sells.

 

1. Start with your potential customer’s pain point:

Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be.

 

2. Present your solution:

After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer.

 

3. Demonstrate your solution:

Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos.

 

4. Present a call to action:

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video.

 

5. Keep it short and sweet.

 

6. Introduce your company in the first 30-seconds.

 

7. Use clear, crisp visuals:

Try incorporating stock images and/or video from websites like istockphoto.com or stock animation sequences from sites like videohive.net when needed.

Also, don’t forget about your video’s setting.

 

8. Add a professional voiceover:

There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice doesn’t make the cut, try voices.com where you can find professional voiceover talent for your video content.

 

9. Create a soundtrack:

Find plenty of royalty-free options online using sources like audiojungle.net, premiumbeat.com, and ibaudio.com.

 

10. Don’t be afraid to be funny:

Adding humor to your video will help them see the human side of your business..."

 

 

Read full original article here:

http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/


Via Giuseppe Mauriello
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Social Media Marketing for Lawyers - A Plan & A Few Thoughts On Ethics

Social Media Marketing for Lawyers - A Plan & A Few Thoughts On Ethics | Social Media Marketing For Lawyers | Scoop.it
Social media marketing for lawyers - a comprehensive plan presented with a few thoughts on the ethics of lawyers marketing with technology.

 

Click through the photo for a new post from Attorney 2.Oh! - Smart digital reputation building strategies for attorneys

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