Social Media Marketing For Artists
|Scooped by Linda Drummond|
Art Gone Wild
Linda Hannah Drummond, Canadian Artist
I know better than anyone how easy it is to lose yourself in the creation of your art rather than in the marketing process.
Now, I have a house full of treasures that no one wants; not even my children. They have already received one of every type of art that I have ever created, not that they ever complained openly. I have given some of it to neighbors and friends but I am sure they will soon tire of this practice. Out of desperation, I thought that perhaps a charity would be in need of something to raffle? I stifled that impulse. So, what do I do with all this excess art?
It seemed simple to me that selling it to my friends and neighbors was the answer but they don’t seem to be motivated to buy art so I am now in search of people who will buy my art and in case you don’t know, this is called a “target market”.
How do I know this? I took marketing in school as a part of my business administration program and I paid attention and although I want to remember much of that experience, I remember being particularly interested in marketing. Marketing strategies have changed though because of the insurgence of Social Media Marketing.
My credentials are far from impressive. Besides the college courses I took, I worked for Microsoft Advertising (adCenter) for over four years created paid online advertising campaigns for hundreds of clients. After that, I worked in advertising and sales for a window and door company, throwing myself into the learning of Social Media Marketing and thought that I was well-informed, until this morning. I had the pleasure of sitting into an online Webinar that reminded me that the more you know, the more you know there is to know. Good thing I like to learn.
Why Social Media? Because it is FREE and FREE is the right price for me and unless you have tons of money to spend on paid advertising, Free is right for you too.
So, the goal with my “Art Gone Wild” blog, is to share my Social Media experiences with you, step by step along with the missteps. The first blog will be about what I have accomplished and my plans for the future, and a bit about figuring out your target markets and how that relates to Social Media.