Social Media Marketing Explained
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Social Media Marketing Explained
How to use social media in webmarketing strategies : case studies, advises, how-to's, etc.
Curated by Hugo Clery
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Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes | Social Media Marketing Explained | Scoop.it
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
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The art of transforming Facebook posts into ads | The Content Strategist

The art of transforming Facebook posts into ads | The Content Strategist | Social Media Marketing Explained | Scoop.it
Looking at a few successful instances of brands propelling popular Facebook posts into ads offers some insight into how the whole ad development process is changing.
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How Buffer Turbocharged Their Social Engagement

How Buffer Turbocharged Their Social Engagement | Social Media Marketing Explained | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Where content marketers go wrong­­­ - 5 rules for brands | The Wall Blog

Where content marketers go wrong­­­ - 5 rules for brands | The Wall Blog | Social Media Marketing Explained | Scoop.it
According to a report published recently by CopyPress’ – the 2013 State of Content Marketing Study– 34.8% of marketers are making content marketing their
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Build a Successful Content Marketing Strategy in 7 Steps

Build a Successful Content Marketing Strategy in 7 Steps | Social Media Marketing Explained | Scoop.it
This post was co-written by CMI's Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, y...
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Social Media Strategy Step 1: Find Your Audience | Story Worldwide

Social Media Strategy Step 1: Find Your Audience | Story Worldwide | Social Media Marketing Explained | Scoop.it
We know there’s a large audience on social media, but where is your target demographic? You'll need to find out before defining your social media strategy.
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How the New FTC Regulations Affect Social Media Marketing | Social Media Today

How the New FTC Regulations Affect Social Media Marketing | Social Media Today | Social Media Marketing Explained | Scoop.it
In March 2013 new FTC regulations targeting mobile, online and social media advertising were introduced to help raise consumer trust. Learn what these regulations mean for social media and how to properly implement the changes.
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Le Bilan 2012 de la Social TV

Le Bilan 2012 de la Social TV | Social Media Marketing Explained | Scoop.it
2012 est l’année de l’envol de la Social TV. Le nombre de tweets consacrés aux
émissions TV a été multiplié par 12 entre janvier et décembre 2012.
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Nielsen and Twitter: A Game-Changing Partnership That Will Shape the TV Ecosystem - Forbes

Nielsen and Twitter: A Game-Changing Partnership That Will Shape the TV Ecosystem - Forbes | Social Media Marketing Explained | Scoop.it
“Social TV” is old news, but now it’s big news. For years the term has buzzed around the television, tech and marketing industries, picking up steam as it’s become more and more popular with the proliferation of mobile devices.
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Abusing the Facebook Attention Chain for Negligible Brand Gain

Likes, comments and shares are only useful if they eventually yield demonstrable brand value. Otherwise, you're just kicking the can of engagement down the street.
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The 2013 CMO challenge: content, digital and organisational attribution

The 2013 CMO challenge: content, digital and organisational attribution | Social Media Marketing Explained | Scoop.it
Marketing has taken another large turn in its evolution cycle during 2012. The growth of digital and social, the maturing nature of search marketing, and the growth and relationship with content marketing opens up more opportunity for the CMO.
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Gamification : l'enjeu du premier contact

La gamification constitue un enjeu important pour tout éditeur de contenus ou marque souhaitant créer des expériences digitales capables de retenir l'attenti...
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How Experiential Marketing Has Changed In A Social/Local/Mobile World

How Experiential Marketing Has Changed In A Social/Local/Mobile World | Social Media Marketing Explained | Scoop.it
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing--brand ambassadors passing out product samples or a car parked out in front of an event space.
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Creating content of integrity in the age of the customer

Creating content of integrity in the age of the customer | Social Media Marketing Explained | Scoop.it
The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.
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Turning Big Data Into Smart Data: 5 Lessons For Marketers From The Obama Campaign

Turning Big Data Into Smart Data: 5 Lessons For Marketers From The Obama Campaign | Social Media Marketing Explained | Scoop.it
If nature abhors a vacuum, the business world adores a buzzword. And for the past few years, data--specifically big data--has been among the most buzzy.
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The Evolution of eBay’s Social Strategy

The Evolution of eBay’s Social Strategy | Social Media Marketing Explained | Scoop.it
EBay's moved from blunt-force product pushes in social to embrace storytelling.
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Social content strategy lessons from Brian Solis and Ram Charan

Social content strategy lessons from Brian Solis and Ram Charan | Social Media Marketing Explained | Scoop.it
Social business and an engaging social content strategy go hand in hand. Ask the right questions and speak to and through your audiences.
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3 Ways To Great Social Content

3 Ways To Great Social Content | Social Media Marketing Explained | Scoop.it
Attention is the new oil. The average reach of pages' content in users News Feed is 8 %. People’s News Feeds are more cluttered with nois
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The Truth About Social Media Measurement

The Truth About Social Media Measurement | Social Media Marketing Explained | Scoop.it
I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client.
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What is Social Media Storytelling? via @PostAdvertising

What is Social Media Storytelling? via @PostAdvertising | Social Media Marketing Explained | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?
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Social Media Strategy in Times of Tragedy

Social Media Strategy in Times of Tragedy | Social Media Marketing Explained | Scoop.it
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.
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14 fascinating insights from Econsultancy's 2012 reports

14 fascinating insights from Econsultancy's 2012 reports | Social Media Marketing Explained | Scoop.it
Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.
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Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Social Media Marketing Explained | Scoop.it
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits.
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De la maturation du mix media digital à l'heure des médias sociaux - MediasSociaux.fr

De la maturation du mix media digital à l'heure des médias sociaux - MediasSociaux.fr | Social Media Marketing Explained | Scoop.it

Owned, Paid ou Earned ? Je ne suis pas très fan des anglicismes, mais ce triptyque semble être la norme pour décrire la répartition des budgets de présence d’une marque sur le web. J’imagine que vous en avez déjà entendu parler maintes fois, d’ailleurs de nombreux blogueurs en ont livré leur interprétation.

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