Social Media e Innovación Tecnológica
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Rescooped by Gladys Pintado from Content Marketing and Curation for Small Business
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STRATEGY - Your Blog Readers: Why Most Won't Be Coming Back For More

STRATEGY - Your Blog Readers: Why Most Won't Be Coming Back For More | Social Media e Innovación Tecnológica | Scoop.it
Take your readers on a guided path through your content, culminating in a rewarding learning experience, to improve return visits and readership.

Via Peg Corwin
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Peg Corwin's curator insight, December 28, 2013 12:05 PM

What link of BLOG CONTENT do you need?  A mix of:


 - What is currently trending
 - What readers have asked you to report on
 - What your keyword analysis has told you
 - What matters to you most
 - What topics you have the most knowledge or expertise in
 - What you feel like writing about

Click for details.


If you like this scoop, please consider a thumbs up or share.

momblogger's curator insight, January 18, 2014 7:19 PM

When you’re formulating your social media marketing strategy, what are you basing your blog content calender on? 

What is currently trendingWhat readers have asked you to report onWhat your keyword analysis has told youWhat matters to you mostWhat topics you have the most knowledge or expertise inWhat you feel like writing about
Rescooped by Gladys Pintado from Collaborative Revolution
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GooglePlus For SMBS: 64 Content Strategies [Infographic]

GooglePlus For SMBS: 64 Content Strategies [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Via janlgordon, Martin (Marty) Smith
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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

Rescooped by Gladys Pintado from Curation, Social Business and Beyond
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media e Innovación Tecnológica | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

Rescooped by Gladys Pintado from Writing_me
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Social Media Strategy: A need of the hour

Social Media Strategy: A need of the hour | Social Media e Innovación Tecnológica | Scoop.it
Social Media Strategy: A need of the hour:The colossal number of social media site users is one of the principal reasons why business enterprises are

Via Alessandro Rea
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Rescooped by Gladys Pintado from AtDotCom Social media
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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | Social Media e Innovación Tecnológica | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  


Via Martin (Marty) Smith, John van den Brink
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Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Social Media e Innovación Tecnológica | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


Via Martin Gysler
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