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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, malek, Official AndreasCY
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Eyal Levi's curator insight, May 8, 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 4:21 PM

Thanks to Lauren Moss.

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The Emotions that Make Marketing Campaigns Go Viral

The Emotions that Make Marketing Campaigns Go Viral | Social Media e Innovación Tecnológica | Scoop.it
Heat maps of viral content show what compels us to share.

Via malek, Deanna Dahlsad, Bettina Ascaino
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malek's curator insight, October 24, 2013 10:20 AM

- Why you need viral marketing? You don't have active audience to consume your content.

- You tried medioctr content and surprise, surprise..it didn't work.

- Time to try something different: impressive and you won't break the bank.

Rescooped by Gladys Pintado from Great Infographics
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25 Awesome Social Media Tools (Your Brand Should Be Using) #INFOGRAPHIC

25 Awesome Social Media Tools (Your Brand Should Be Using) #INFOGRAPHIC | Social Media e Innovación Tecnológica | Scoop.it
25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC]

Via Brian Yanish - MarketingHits.com, malek, Jesús Hernández, John van den Brink
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malek's curator insight, October 2, 2013 5:56 PM
malek's insight:

A new day, a new tool, and you have to be on top of the market. The categorization of tools is one more step towards "the social media science"

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GooglePlus For SMBS: 64 Content Strategies [Infographic]

GooglePlus For SMBS: 64 Content Strategies [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Via janlgordon, Martin (Marty) Smith
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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

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7 Hot Tips For Executing Your Social Media Marketing Strategy

7 Hot Tips For Executing Your Social Media Marketing Strategy | Social Media e Innovación Tecnológica | Scoop.it
Read this article for 7 hot tips to execute your social media marketing strategy.

Via Ron Sela
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Ron Sela's curator insight, September 8, 2013 8:48 AM

7 Hot Tips For Executing Your Social Media Marketing Strategy

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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Social Media e Innovación Tecnológica | Scoop.it

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.


Via janlgordon
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Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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How to Make Influencer Marketing Work for You

How to Make Influencer Marketing Work for You | Social Media e Innovación Tecnológica | Scoop.it
Getting the right people excited and talking about your brand has always been one of the best tools in a marketer's toolbox.

Via Ron Sela
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Ron Sela's curator insight, August 27, 2013 8:33 AM

How to Make Influencer Marketing Work for You

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Social Media e Innovación Tecnológica | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Social Media e Innovación Tecnológica | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Social Media e Innovación Tecnológica | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss, Ricard Lloria
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Social Media e Innovación Tecnológica | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith, Esther Coronel De Iberkleid
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media e Innovación Tecnológica | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Is Content the New Currency?

Is Content the New Currency? | Social Media e Innovación Tecnológica | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Google gives Tips for Creating Inexpensive Videos for your Business

Google gives Tips for Creating Inexpensive Videos for your Business | Social Media e Innovación Tecnológica | Scoop.it
Google Gives Tips For Creating Inexpensive Videos For Your Business
WebProNews
Google has released a new video about easy and inexpensive video creation tips for businesses.

Via TechinBiz
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Social Media e Innovación Tecnológica | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 7:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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5 Easy To Implement Viral Marketing Tips

5 Easy To Implement Viral Marketing Tips | Social Media e Innovación Tecnológica | Scoop.it
Everyone Is In The Viral Business Now When everyone is in the “viral business” it is harder for anyone to cut through clutter and have a small thing become a big thing.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 9, 2013 12:31 PM

Here are the five tips I just wrote about:

* Process is Product.

* Know Your Content, Not All Content Is Equally Viral

* Who You Know, Who You Follow Matters.

* When to post What and Where.

* Great Titles & Share Break Out Data.


Follow those easy to implement viral marketing tips and maybe your next post goes "mega-viral".

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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Social Media e Innovación Tecnológica | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela
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Randy Hilarski's curator insight, September 8, 2013 10:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

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Global Local Social Media

Global Local Social Media | Social Media e Innovación Tecnológica | Scoop.it
I have just finished my slides for a presentation I am giving in September at the Pharma eMarketing Congress in Barcelona http://pharma.flemingeurope.com/pharma-emarketing-congress. ; I will be talk...

Via Ron Sela
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Ron Sela's curator insight, September 2, 2013 7:32 AM

Global Local Social Media

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A Guide to Building Relationships with Influencers

A Guide to Building Relationships with Influencers | Social Media e Innovación Tecnológica | Scoop.it
A relationship with a key influencer has one goal: growing your own brand's influence with your prospects, customers, users, and audience. Being an organized caretaker of the list is a crucial role. The way to achieve success ...

Via Ron Sela
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Ron Sela's curator insight, August 23, 2013 1:47 PM

A Guide to Building Relationships with Influencers

Randy Hilarski's curator insight, August 23, 2013 3:50 PM

Building relationships is easier online, I have found that introverts tend to excel. Influencers usually love helping those who produce great content!

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Are You Nurturing a Social Media Community or a Self Serving Empire?

Are You Nurturing a Social Media Community or a Self Serving Empire? | Social Media e Innovación Tecnológica | Scoop.it
How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. Serve your community the best possible content you can that helps them meet their goals.

Via Ron Sela
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Ron Sela's curator insight, July 31, 2013 6:59 AM

Are You Nurturing a Social Media Community or a Self Serving Empire?

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9 Tips to Power Up Your Social Media [+1 From Marty]

9 Tips to Power Up Your Social Media [+1 From Marty] | Social Media e Innovación Tecnológica | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 18, 2013 7:03 AM

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn't have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

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The Ultimate Pinterest SEO Guide

The Ultimate Pinterest SEO Guide | Social Media e Innovación Tecnológica | Scoop.it

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.

 

It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO.

 

By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for.


Read more at: http://www.business2community.com/pinterest/the-ultimate-pinterest-seo-guide-0520458


Via Antonino Militello, Bonnie Manis
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CBPNetwork's curator insight, June 17, 2013 4:27 AM

Interesting post about Pinterest and SEO.

Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

Forumactif's curator insight, July 8, 2013 9:56 AM

Avec cela on n'a plus d'excuses pour ne pas maitriser Pinterest !!!

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5 Reasons Why SMS Marketing is Smart for Small Businesses

5 Reasons Why SMS Marketing is Smart for Small Businesses | Social Media e Innovación Tecnológica | Scoop.it
Mobile Marketing Watch 5 Reasons Why SMS Marketing is Smart for Small Businesses Mobile Marketing Watch 5 Reasons Why SMS Marketing is Smart for Small Businesses 300x235 5 Reasons Why SMS Marketing If you're a small business owner, you're probably...
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Narelle Redman's curator insight, June 8, 2013 7:48 PM

Might have to have a look at this!

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
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Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.