Social Media e In...
Follow
Find tag "business-growth"
25.0K views | +0 today
Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
Your new post is loading...
Your new post is loading...
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

25 #Timeline Ready Apps for Enhancing Your #Facebook Page

25 #Timeline Ready Apps for Enhancing Your #Facebook Page | Social Media e Innovación Tecnológica | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

The Bro’s Guide To #Pinterest

The Bro’s Guide To #Pinterest | Social Media e Innovación Tecnológica | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler
more...
Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

40 #SocialMedia Curation Sites and #Tools

40 #SocialMedia Curation Sites and #Tools | Social Media e Innovación Tecnológica | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

55 #Tips to Get #Retweeted on #Twitter

55 #Tips to Get #Retweeted on #Twitter | Social Media e Innovación Tecnológica | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

When #ROI Represents the Realization of Influence

When #ROI Represents the Realization of Influence | Social Media e Innovación Tecnológica | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Marketing in 6 Steps

Content Marketing in 6 Steps | Social Media e Innovación Tecnológica | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | Social Media e Innovación Tecnológica | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | Social Media e Innovación Tecnológica | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.

 

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

 

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

 

Here are the 7 Simple Rules to Success on Twitter:...

 

Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter


Via Martin Gysler
more...
No comment yet.
Rescooped by Gladys Pintado from BUSINESS and more
Scoop.it!

Ten Tips for Small Business Success in 2012

Ten Tips for Small Business Success in 2012 | Social Media e Innovación Tecnológica | Scoop.it

Small business success is top of mind for business owners who are hoping that 2012 will be a sharp improvement over 2011. With that in mind, we recently asked our readers to share their top tips for small business success. Here’s what they had to say.


1. Business Plan Success. A well prepared business plan will keep your company focused and on track for growth and business success. Christine Krivicich Cesarino of Advantage Payroll Services recommends small business owner’s dust off their business plans to make sure they have the right strategy in place for 2012.

 

2. Business Strategy. A strong business strategy, combined with alignment and discipline, can yield impressive small business growth. Ann Latham, president of Uncommon Clarity advises her clients to begin with a clear and short list of top priorities.

 

“What are the few things you can do that would really make a difference?” This could range from launching a new product to managing your most profitable set of clients to make them more profitable still. “You then must align your people and resources behind the strategy in order to achieve high levels of success,” notes Latham...


Via Martin Gysler
more...
Lesley Rodgers's comment, January 7, 2012 10:42 AM
Thanks for that - would you care to expand? Your input is appreciated..
Dave Phillipson's comment, January 7, 2012 6:46 PM
Sure,

A Strategic plan was the best advice there. Their #1 of having a business plan was awful. Business plans do not keep one focused or on track. They are ficticious estimations. No company has ever stayed on it. Why? Because their business changes as it grows.

Also, investors don't look at them and if BPs were important, why did Apple, Microsoft, Google, Ford, etc. etc. not have them?

Customer Service is not what sets a company apart, it's a Brand Identity that does. CS can be fit into an identity, but not visa versa. Besides, CS is determined by the customer. A company may have good policies in place but the moment it upsets the customer(s) it goes haywire.... look at what happened with Sprint. Known for great customer Service but as soon as they mentioned a $2 fee - kaboom!

The bottom line is this: Look at the source of the article. It's from an employment site. They aren't going to know much about running a business.

There is a reason that http://www.GlobalCEOspace.com has had huge success for decades in pumping out member hits like Chicken Soup for the Soul, 911 Locator Services, #1 Pet Product, #1 Automotive, #1 Educational, Robert Kiyosaki's "Cash Flow", and the lead companies in just about every business category.
Lesley Rodgers's comment, January 7, 2012 7:02 PM
Thanks Dave - it's great to have such clarity on issues where there's tons of info but easy to be pulled in all directions.

Thanks too for taking the time to do that for us :)