Social Media e Innovación Tecnológica
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Fan Engagement With Top Brands on Instagram Has Increased 416%

Fan Engagement With Top Brands on Instagram Has Increased 416% | Social Media e Innovación Tecnológica | Scoop.it
According to a report, Instagram influence has grown dramatically in recent years, and big brands are reaping the benefits.

Via John Gregory Olson, Scott McElreath, robosheauk, Ivo Nový
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Allison Lloyd's curator insight, November 9, 2014 10:09 PM

Kimberlee Morrison reports on how Instagram is changing the way cutomers interact with the brands that they love.

The following are ways brands can learn from the infographic to utilize their Instagram wisely:

 Use 7 or fewer hashtags

Including another user handle (@anotherbrand) can increase reposts and activity up to 56%

Post at least 1 photo or video per week, similar to 73% of other interband 100 brands

More posts mean more likes and comments on all posts

Automotive companies have the most active Instagram accounts

Business services, home furnishing, and energy companies have the least involvement, giving a sense of where the competition lies in digital marketing for these industries.

The highest performing Instagram posts stay relevant for 13 hours, the least performing peak out in about 3 hours.

Using these tips and learning from these statistics can help businesses use Instagram effectively in their social media marketing and digital marketing campaigns.

Ivo Nový's curator insight, November 14, 2014 12:32 PM

A new infographic from Simply Measured, a provider of social analytics tools, details just how well brands are doing on the photo sharing service.

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 7:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
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Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Social Media e Innovación Tecnológica | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler, Ivo Nový
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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How Important is Mobile Marketing To Promoting Your Brand?

How Important is Mobile Marketing To Promoting Your Brand? | Social Media e Innovación Tecnológica | Scoop.it
Do you think that you are wasting money on conventional marketing campaigns  and are not gaining any profit? Don't you want to promote your brand in an

Via Thomas Faltin
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Charlotte Eglinton's comment, April 8, 2013 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment, April 9, 2013 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment, April 9, 2013 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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Branding Days: Mixta o cuando la publicidad crea una marca

Mesa redonda "El caso MIXTA: cuando la publicidad crea una marca" en las jornadas Branding Days organizadas por la Universidad Complutense de Madrid. Partici...
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BRANDING - 12 Most Tried-and-True Tips for Personal Branding on Google+

BRANDING - 12 Most Tried-and-True Tips for Personal Branding on Google+ | Social Media e Innovación Tecnológica | Scoop.it
Power Plusser Stephan Hovnanian shares his 12 Most Tried-and-True Tips for Personal Branding on Google+.

Via Peg Corwin
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Peg Corwin's curator insight, October 29, 2013 9:46 PM

Google+ PERSONAL BRANDING Tips:


- "Be yourself
- Comment more than you post
- Put influencers into a circle that notifies you when they post
- Fill out that profile!
- Remember everything you post in public is indexed
- Weave a common thread with your topics
- Share creative, relevant content
- Be professional, but personable
- Consider a community, curation page, or personalized hashtags
- Use Google+ to your advantage
- Strive to be a destination
- Follower count doesn’t matter, unless it needs to"

Click for all the details.


If you like this scoop, please consider a thumbs up or share.

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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Social Media e Innovación Tecnológica | Scoop.it

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.


Via janlgordon
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Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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Brands Go Mobile in 2013 - Adrants

Brands Go Mobile in 2013 - Adrants | Social Media e Innovación Tecnológica | Scoop.it
How Brands Can Go Mobile in 2013
Adrants
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013.

Via Jesús Hernández
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Dotty Scott's curator insight, April 14, 2013 1:08 PM

I am going mobile with a Mobile App

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#Branding : How to Build Your Brand Online – Infographic

#Branding : How to Build Your Brand Online – Infographic | Social Media e Innovación Tecnológica | Scoop.it
The definition of branding is a particular product or a characteristic that serves to identify a particular product. In other words, it's what people think of w

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 23, 2013 12:00 PM

Excellent visualization of tips we all know, love and try to practice.

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64 #GooglePlus #Marketing and #Branding Tips - Infographic

64 #GooglePlus  #Marketing and #Branding Tips - Infographic | Social Media e Innovación Tecnológica | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.

 

Read more: http://bit.ly/SCegfa

 


Via John van den Brink, Robin Martin
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Cómo crear tu marca personal paso a paso

Cómo crear tu marca personal paso a paso | Social Media e Innovación Tecnológica | Scoop.it
Hola:

Una inforgafía sobre cómo crear tu marca personal paso a paso.
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