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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
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#GooglePlus : Google+ Tutorials

#GooglePlus : Google+ Tutorials | Social Media e Innovación Tecnológica | Scoop.it

Google plus tutorials.


Via Zbynek Kysela ✔
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Zbynek Kysela ✔'s curator insight, March 6, 2013 9:47 PM

Everything you always wanted to know about G+ and were affraid to ask.

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#GooglePlus : 20 Reasons Why you Should Use Google Plus [Infographic]

#GooglePlus : 20 Reasons Why you Should Use Google Plus [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Via Gust MEES, Maria Palaska
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AlGonzalezinfo's curator insight, March 10, 2013 9:05 AM

G+ is catching up big time for many reasons.  Among these reasons is the Hangout integration.  

 

We just facilitated a remote 1.5 day leadership development session with Hangouts and it was fantastic.  

 

Google is sticking to their strategy and their value is starting to win people over.  I was never a fan and, through valuable features, I am changing my perspective on the suite of offerings.

 

This is a relevant infographic.

Penelope's comment, March 10, 2013 6:43 PM
Been thinking about G+. Thanks for sharing, Al. ;)
Shanika Journey's curator insight, March 12, 2013 12:49 PM

NICE ONE! Great reference

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#GooglePlus New Security Update

#GooglePlus New Security Update | Social Media e Innovación Tecnológica | Scoop.it
Ranked among the 25 most trusted companies for protecting their customers’ privacy and personal information,Google officially entered the social Sign-In
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Este es VidIQ, el Hootsuite de YouTube

Este es VidIQ, el Hootsuite de YouTube | Social Media e Innovación Tecnológica | Scoop.it

VidIQ es una pequeña compañía de análisis social orientada a videos que quiere crecer junto a YouTube. Su equipo considera que debe ser tratada como la red social más grande del mundo. Así lo informa GigaOM al empezar su reporte.

Esta  ”start-up”, señala el sitio, aspira a convertirse en el  ”el HootSuite de YouTube”, debido a que esta red de Google no cuenta con herramientas de marketing como Twitter o Facebook, que pueden administrar su contenido.

Los desarrolladores refieren que muchas empresas no logran aplicar una buena estrategia de posicionamiento en la red porque no controlan los videos. No tienen datos sobre su aceptación en YouTube.


Via Juana María Padilla
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#LinkedIn : Cómo conectar en LinkedIn sin molestar

#LinkedIn : Cómo conectar en LinkedIn sin molestar | Social Media e Innovación Tecnológica | Scoop.it
LinkedIn es una red social profesional en la que podemos establecer contactos con otros profesionales, promocionar nuestro CV o localizar oportunidades profesionales.

Via MOA BPI group, Noemí Benaches Bernadàs
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How Social Media Impacts #SEO: Infographic

How Social Media Impacts #SEO: Infographic | Social Media e Innovación Tecnológica | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 

 

One of the more recent factors that has had an impact on search ranking is social media.

  


Via Antonino Militello, donhornsby, Mercor, Ricard Lloria
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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

VL Digital Marketing's comment, March 13, 2013 3:10 AM
Thanks!
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Las #RedesSociales y el Canal Móvil se convierten en prioritarios para las compañías de seguros

Las #RedesSociales y el Canal Móvil se convierten en prioritarios para las compañías de seguros | Social Media e Innovación Tecnológica | Scoop.it
RRHH Press - Las redes sociales y el canal móvil se están convirtiendo en prioritarios para las compañías aseguradoras para conseguir mejores experiencias para los clientes y para incrementar su eficiencia operacional.
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#CloudComputing : La Nube y las Tres M

#CloudComputing : La Nube y las Tres M | Social Media e Innovación Tecnológica | Scoop.it
A raíz de un interesante debate en Twitter entre un defensor de la computación dentro de la empresa y un campeón de Amazon Web Services, Bernard Golden, vicepresidente de soluciones empresariales de Stratus Networks, explica en esta nota por qué considera...
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#Pinterest : Pinterest Image Optimization

#Pinterest : Pinterest Image Optimization | Social Media e Innovación Tecnológica | Scoop.it
Pinterest Image Optimization - ways to maximize your Pinterest Image Optimization.
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#Marketing : The Power of Affiliate Marketing

#Marketing : The Power of Affiliate Marketing | Social Media e Innovación Tecnológica | Scoop.it
To help our clients better understand the new consumer journey and the important role of affiliate marketing today, we've created a new Commission Jun
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Co-Marketing vs. Co-Branding

Co-Marketing vs. Co-Branding | Social Media e Innovación Tecnológica | Scoop.it

Learn what co-marketing is, and how you can get started with your own co-marketing partnerships.

Companies have been co-branding for years. Nike partnered up with Apple to create the ultimate work-out and music experience. Hershey's partnered with Betty Crocker to create the chocolateiest brownie ever. These two companies combined their products together to create an even more valuable product.

Co-marketing is slightly different -- it's the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other. 

Why would any brand take part in co-marketing? First of all, your marketing efforts are doubled! Think about all the benefits you get from promoting a piece of content or a new product. Now think about all the benefits you would get if two companies promoted it. And through co-marketing, you're able to reach a brand new audience, one you may not have been able to connect and engage with on your own. 

Take this example into consideration. You're a dog trainer in the Boston. You often create informative dog training videos and promote them to people online in the hopes they'll start following you on social media, subscribe to your blog, that type of thing. (Hey, a big reach is important for generating future leads!) You know of a company, also in Boston, that sells dog treats, and think it would be interesting if you made a video together, talking about dog training, and potentially rewarding dogs with the dog treats from the second company. You both get together and create a video, talking about your dog training company as well as the awesome dog treats. Both companies promote this video to their channels, both of which have different audiences. After, you notice a bump in your social reach because a whole new audience has gained access to your brand from these videos and their promotion from your co-marketing partner ... and that partner sees the same success. Pretty awesome, right?

Forms of Co-Marketing

Co-marketing can take many forms, some bigger and more resource-intensive than others. Here are some of the more popular forms it can take. Choose which ones are right for you -- even if it seems small, a small co-marketing venture that proves fruitful can soon turn into a big one.

Blog Article

Two brands can co-write a blog article for either or both blogs. Similar to guest blogging, but with increased and agreed upon promotion from each company to boost its success.

Ebook

Writing an ebook for co-marketing can take longer than writing a short piece of content like a blog article, but can be well worth the time investment. The shelf life of most ebooks is longer than a blog post, and can be promoted in a number of ways. A co-written ebook can be promoted by both brands -- and if it's evergreen content, for a long time -- creating more value for both sides.

Infographic

If the topic you're working on together would work well in an infographic, this could be a great option to create an easily shareable form of content. HubSpot recently worked with Salesforce.com and Desk.com on an infographic about SMB growth in 2013, for instance. This is particularly handy if your co-marketing partner has more design skills than you. Maybe you do the copy, they do the design, and you both play to your strengths. Know what I mean? Two heads, and whatnot.

Video

Does your company, or a company you know, create great short videos? If so, this could be another excellent way to create an interesting piece of content with co-marketing partners. Create a short video that explains or discusses a topic that's of interest to your audience as well as your co-marketing partner's audience. Short videos can be promoted in many places -- from YouTube channels, to Facebook, to your respective blogs. 

Webinar

A webinar is a co-branding presentation that's conducted online to a live audience. Webinars are often most successful when explaining a topic that a large audience can relate to or has questions on. HubSpot recently held a webinar with SEOmoz on The State of Internet Marketing and SEO in 2012. This webinar attracted attendees through the marketing efforts of both HubSpot and SEOmoz, and it helped people learn about SEO from two industry experts.

Event Sponsorship

Sponsoring a dinner, party, or event at a conference can help attract more contacts than if only one company promoted it. HubSpot has co-sponsored a variety of events from local marketing events to charity benefits.

How to Get Started With Co-Marketing

Alright, you know what co-marketing is, and you have some ideas about what kind of activities you might do with a co-marketing partner. How do you get started? By finding partners, of course!

And finding the right partners is important. Try to find companies that are complementary to your brand, not competitors (duh). But it's more than just that ... you want to find brands that are somewhat related. Even though Coca-Cola has a huge following, it wouldn't make sense for HubSpot to do co-marketing with them, because it would be hard to find a topic to discuss that caters to both our marketing software audience, and Coca-Cola's soda drinking audience. I mean ... unless you can think of some tie-in for us. If so, let me know if you're looking for work. And if you have an intro to the people at Coca-Cola.

So sit back and think about companies who are experts at what they do. For example, we recently had a co-marketing engagement with LinkedIn, because they're experts at professional networking online. And it just so happens, our audience is very interested in that topic -- particularly the B2B segment of our target audience. (Note: think about co-marketing partner selection like you think of your marketing; partners that are targeted to a particular segment are excellent!)

Once you've brainstormed a list of companies you'd like to work with, reach out to them and discuss a potential partnership. Start by building relationships with people. If the CMO of a company you want to work with is at an event, set up a meeting to talk, grab some coffee, or set up a phone call for later. If they don't seem interested, don't get too discouraged. When talking to people, show them the value of the partnership you're proposing. No company will put forth effort on a co-marketing campaign if they don't see any value in it ... but you bet your buttons they'll get involved if the value of their participation is clear.

Once you've built a relationship, you can begin to discuss specifics. What type of content do you want to create? What's the topic of the content that will be beneficial to both companies' audiences? Who will create the first draft, or will it be created together? Smooth out the small details to make sure there's no confusion or miscommunications about the campaigns. The easier it is to work together, the more likely it is the engagement will be a long-term one.

Here are a few tips to keep in mind when planning your first co-marketing partnership:

Start planning well in advance. Working with another brand means going through two approval processes, and combining two different brands and style guides. It takes more time than you think.Agree on a topic that compliments both brands. You may have to compromise a bit on this. Just be sure both parties walk away feeling, even if you've compromised a tad, the power of the co-marketing venture makes up for any topic compromise.Agree on your methods of promotion and set a numbers-based goal. And do it before promotion starts. If you agree on what success looks like before you begin, it's less likely you'll finish your engagement on an unhappy note. While promoting, it's also important you stay in communication about your progress. If you're under-performing, it's better to talk about it ahead of time and not surprise your partner with bad news at the end of a campaign



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34188/What-in-the-Heck-Is-Co-Marketing.aspx#ixzz2MKHChCpU


Via Jesus Alvarez desde www.sercompetitivos.com
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#Gamification impulsa la evolución de la Fidelización

#Gamification impulsa la evolución de la Fidelización | Social Media e Innovación Tecnológica | Scoop.it

Los avances tecnológicos, la hiper-conectividad, la virtualización y la ubicuidad de los juegos están contribuyendo a cambiar la fidelización de los consumidores

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#RRHH : Los departamentos de recursos humanos devoran las Redes Sociales para seleccionar candidatos

#RRHH : Los departamentos de recursos humanos devoran las Redes Sociales para seleccionar candidatos | Social Media e Innovación Tecnológica | Scoop.it
Las redes sociales son un caladero cada vez más utilizado por los departamentos de recursos humanos en sus procesos de búsqueda...
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#ContentMarketing in healthcare - understanding role and maintaining credibility

#ContentMarketing in healthcare - understanding role and maintaining credibility | Social Media e Innovación Tecnológica | Scoop.it
Econsultancy (blog) Content marketing in healthcare - understanding role and maintaining credibility Econsultancy (blog) Herein lies the challenge for marketers within healthcare communities, in creating a content strategy that supports credibility...

Via Frank Delmelle
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#Infographic : Financial Services Have Gone Mobile... you can bank on it!

#Infographic : Financial Services Have Gone Mobile... you can bank on it! | Social Media e Innovación Tecnológica | Scoop.it
Our latest infographic shows the growth and imminent explosion of mobile financial services. Many financial services companies will need to engage wit
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#Facebook : Se avecina rediseño del News Feed de Facebook

#Facebook : Se avecina rediseño del News Feed de Facebook | Social Media e Innovación Tecnológica | Scoop.it
Facebook lleva tonteando desde hace un tiempo con un rediseño leve de la biografía (incluso parecía que estaba a punto de desplegarlo para todo el ...

Via AlexaSocialMedia - Social Media & Community Management
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Why Mobile Advertising is Future Emerging Market Opportunity

Why Mobile Advertising is Future Emerging Market Opportunity | Social Media e Innovación Tecnológica | Scoop.it
Infographic on Mobile Advertising and its Future business advertising opportunities with Top mobile earning business methods and monetization

Via Christino Martin
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Philippe Trebaul's curator insight, March 4, 2013 2:24 PM
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
Pourquoi la publicité mobile est l'avenir Opportunity Emerging Market | Tous Infographies.

"Infographie sur la publicité mobile et de ses futures possibilités de publicité d'affaires avec Top mobiles méthodes commerciales gagner de l'argent et de la monétisation"...
Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics via @meetchintanjain http://sco.lt/...


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16 Ways Businesses Are Using #Twitter #Vine

16 Ways Businesses Are Using #Twitter #Vine | Social Media e Innovación Tecnológica | Scoop.it
Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.

Via Jesus Alvarez desde www.sercompetitivos.com
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Beth Wood's curator insight, March 5, 2013 10:40 AM

Vine does for video what Twitter has done for words... creating bite-sized, easily digesible information.  A fantastic concept - love these ideas!

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#SocialMedia : La #Geolocalización y sus Usos

#SocialMedia : La #Geolocalización y sus Usos | Social Media e Innovación Tecnológica | Scoop.it
El uso de la geolocalización está cada vez más extendido, y con esta palabra muchos tienen en mente FourSquare, pero hemos de diferenciar los distintos tipos de geolocalización
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#LinkedIn : Generating Leads With LinkedIn: What You Need to Know

#LinkedIn : Generating Leads With LinkedIn: What You Need to Know | Social Media e Innovación Tecnológica | Scoop.it
Social media marketing podcast 30: In this episode Stephanie Sammons shares tools and techniques that will help you attract leads and connect with business professionals.
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#Mobile Devices and #SocialMedia in the Workplace

#Mobile Devices and #SocialMedia in the Workplace | Social Media e Innovación Tecnológica | Scoop.it
This infographic shows a segment of the survey result conducted by Gulf Business Machines focusing on mobile devices and social media restrictions in
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#Marketing : Qué es Inbound Marketing

#Marketing : Qué es Inbound Marketing | Social Media e Innovación Tecnológica | Scoop.it
Qué es el inbound marketing es 3 sencillos pasos. La mejor forma de aprender es a través de una buena infografía.
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#Ecommerce Growth Rate: Which country wears the cap of Success?

#Ecommerce Growth Rate: Which country wears the cap of Success? | Social Media e Innovación Tecnológica | Scoop.it
For More Info Visit here : http://www.perceptionsystem.com/e-commerce-solutions-services.html
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#RedesSociales : “Es importante que la educación de los jóvenes incluya el enseñarles a utilizar las redes sociales de manera segura”

#RedesSociales : “Es importante que la educación de los jóvenes incluya el enseñarles a utilizar las redes sociales de manera segura” | Social Media e Innovación Tecnológica | Scoop.it

Natalia Basterrechea es Directora de Asuntos Públicos de Facebook en España. Entre sus responsabilidades se encuentran las áreas de privacidad, seguridad, asuntos regulatorios que afecten al sector de Internet así como la relación con los distintos gobiernos y organismos públicos.


Via Juan Jesús Baño Egea, Mari Carmen Martin, juandoming, Claudio A. Clarenc
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#ContentMarketing : Las 5 leyes del marketing de contenidos

#ContentMarketing : Las 5 leyes del marketing de contenidos | Social Media e Innovación Tecnológica | Scoop.it
El marketing de contenidos no es algo nuevo, de un modo un otro siempre ha estado ahí, aunque es ahora cuando...
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