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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
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Smart Steps: La Geolocalización y el Geomarketing del Futuro

Smart Steps: La Geolocalización y el Geomarketing del Futuro | Social Media e Innovación Tecnológica | Scoop.it
A través del blog Geoinformación conocemos Smart Steps' proyecto de geomarketing y geolocalización desarrollado por GfK y Telefónica Dynamic Insights.

Via Paloma del Valle ►
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#MobileMarketing : Introducing Mobility to Your Executive Team

#MobileMarketing : Introducing Mobility to Your Executive Team | Social Media e Innovación Tecnológica | Scoop.it
Here are three points you can use in your favor to help convince even the most resistant executive of the value of mobile market research.
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The Most Common #MobileBranding Mistakes Companies Make

The Most Common #MobileBranding Mistakes Companies Make | Social Media e Innovación Tecnológica | Scoop.it
We’ve developed a list of the top mobile mistakes that companies make – and how you can avoid them.
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#MCommerce : Samsung aims for bigger role in Mobile Payments with new Galaxy S4 phone

#MCommerce : Samsung aims for bigger role in Mobile Payments with new Galaxy S4 phone | Social Media e Innovación Tecnológica | Scoop.it

Samsung may be the biggest shipper of smartphones, but the Galaxy line so far has not been able to inspire consumers to shop via mobile the same way that the iPhone has, something Samsung hopes to change with the new Galaxy S4.

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¿Por qué tienes que calcular el #SocialMedia ROI ? 3 razones para convencer a tus clientes

¿Por qué tienes que calcular el #SocialMedia ROI ? 3 razones para convencer a tus clientes | Social Media e Innovación Tecnológica | Scoop.it
¿No es cierto que a muchos clientes o incluso a tu jefe les gustaría que les determinases el Social Media ROI para convencerse de por qué deberías dedicar tiempo a las redes sociales de la empresa?
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The #SocialMedia Landscape [Infographic]

The #SocialMedia Landscape [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
An interactive graphic to show the benefit of each social platform for your business/brand.
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6 #Facebook Metrics Marketers Should Be Measuring

6 #Facebook Metrics Marketers Should Be Measuring | Social Media e Innovación Tecnológica | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.
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#Pinterest Introduces Web Analytics, and Other #Marketing Stories of the Week

#Pinterest Introduces Web Analytics, and Other #Marketing Stories of the Week | Social Media e Innovación Tecnológica | Scoop.it
Grab a pint of green beer and read through the top marketing stories you might have missed last week.
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#Marketing : The Ultimate Guide to Measuring Your Pinterest Marketing Success

#Marketing : The Ultimate Guide to Measuring Your Pinterest Marketing Success | Social Media e Innovación Tecnológica | Scoop.it
Learn how you can measure the success of your Pinterest marketing strategy.
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#Facebook también quiere “hashtags”

#Facebook también quiere “hashtags” | Social Media e Innovación Tecnológica | Scoop.it
Según informó el diario estadounidense The Wall Street Journal, la red de Mark Zuckerberg estaría trabajando para incorporar "etiquetas", representadas por el símbolo numeral, uno de los rasgos más carcaterísticos de Twitter...
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What is the Best Option For Your Mobile SEO Strategy?

What is the Best Option For Your Mobile SEO Strategy? | Social Media e Innovación Tecnológica | Scoop.it

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

 

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

 

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

 

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

 

Read More: http://valleypointtechnologies.com/blog/what-is-the-best-option-for-your-mobile-seo-strategy/


Via Antonino Militello, Jesús Hernández
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#Twitter : Segment your DMs and measure their effectiveness with SocialBro’s new tool Twitter DM Campaigns

#Twitter : Segment your DMs and measure their effectiveness with SocialBro’s new tool Twitter DM Campaigns | Social Media e Innovación Tecnológica | Scoop.it

Direct messages (DMs) are a great way of communicating with your followers as they allow you to send private content to users, which can improve the quality of the conversation between you. Many people and businesses, however, use this resource in a bad way by spamming their followers with repetitive and automated content that they have no interest in. With SocialBro, you can now send out DMs the right way bysegmenting the audience who will receive them and measuring the effectiveness of your campaigns!

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#ContentManagement : 6 Keys to Creating Engaging Content Using Facebook Graph Search

#ContentManagement : 6 Keys to Creating Engaging Content Using Facebook Graph Search | Social Media e Innovación Tecnológica | Scoop.it
As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' news feeds by sharing engaging content with their audiences. Use these 6 keys to crea...
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Credit Cards Go Social and Why You Should Care [Infographic]

Credit Cards Go Social and Why You Should Care [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Cool infographic about the death of money and how CCs are going social.


Via Martin (Marty) Smith
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Mercor's curator insight, March 21, 2013 1:09 PM

Rescooped by Alessio Manca from Social Marketing Revolutiononto Customer Service Innovation

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#MobileMarketing: The ABCs of Mobile A/B Testing

#MobileMarketing: The ABCs of Mobile A/B Testing | Social Media e Innovación Tecnológica | Scoop.it
Optimizing your site for mobile has more to do with making sure that your content renders properly across a range of devices. Here’s our quick guide to mobile A/B testing.
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#MCommerce : 63% would purchase from a mobile email: report

#MCommerce : 63% would purchase from a mobile email: report | Social Media e Innovación Tecnológica | Scoop.it

In a sign of the growing role that mobile email is playing for retailers, as many as 63 % of consumers say they would make a purchase from an email received on a mobile device, according to a new report from BlueHornet.

 
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#Marketing : 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

#Marketing : 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Social Media e Innovación Tecnológica | Scoop.it
Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking.
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#SEO : How Market Research Will Improve Your Search Rankings

#SEO : How Market Research Will Improve Your Search Rankings | Social Media e Innovación Tecnológica | Scoop.it
Understanding your audience is the core of a good search strategy. Here’s how to leverage market research to improve your website’s performance.
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#Pinterest : 3 Smart Details From Pinterest’s New Design

#Pinterest : 3 Smart Details From Pinterest’s New Design | Social Media e Innovación Tecnológica | Scoop.it
In terms of grabbing and holding our attention, Pinterest’s tiled, wall-of-stuff design has proven incredibly effective--so much so, in fact, that we’ve seen other big sites like eBay and Medium start to adopt similar layouts themselves.
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#Instagram : 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

#Instagram : 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time | Social Media e Innovación Tecnológica | Scoop.it
As brands jump into the Internet’s latest darling site, Pinterest, other brands are doubling down on Instagram, a place where they can actually create content as well as share. Here are 10 ways brands can make the most out of Instagram.

Via Ivo Nový
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Ivo Nový's curator insight, March 19, 2013 7:01 AM

1. Focus on the Community

Instagram is tiny in comparison to Facebook and the people who are there are, for the most part, deeply invested in the photo sharing community that has been built around this application

2. Post Regularly

Users on Instagram spend a lot of time in the app, but don’t have time to constantly see what their friends are posting. In order to make sure your brand is being seen, it’s a good idea to post regularly.

3. Be Your Brand

Taking photos of products is a good (and perfectly fine) use of Instagram. However, Instagram gives brands a chance to showcase a different side of their image.

4. Interact

5.Go Behind the Scenes

Brands like Threadless are seeing increasing engagement numbers by simply giving their followers a look into the daily happenings of the brand.

6. Connect

Make sure to connect your Twitter account (and others) to your Instagram account.

7. Go Beyond the App

Using the Instagram API means being able to pull and push information to the network. By using the API you can pull photos into a display page on a website or Facebook page.

8. A Little "Leak" Isn't Always Bad

Using Instagram to showcase new products has been a great tool for brands in the fashion industry. Automakers like Audi are also pushing into this area of brand marketing on Instagram showcasing new models and concepts.

9. Do a Little Promotion

Brands use their social properties to let users know that they will be asking for photos around a certain topic. Users then submit their photos to Instagram using the hashtag (or even the @BRANDNAME) to get their photos into the entry pool.

10. Crowdsource Creative

Using Instagram as a way to collect fan-created content for above-the-line advertising programs is definitely doable. Always be sure to cover legal issues with your in-house counsel before embarking, though. Giving a fan the chance to open a magazine, turn on the TV, or see a digital ad and say “that’s my Instagram photo” is a great way to show some love.


by Ron Schott,

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How Can Your Business Benefit From Using #GooglePlus

How Can Your Business Benefit From Using #GooglePlus | Social Media e Innovación Tecnológica | Scoop.it
Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a
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El Algoritmo de #Google ataca de Nuevo |

El Algoritmo de #Google ataca de Nuevo | | Social Media e Innovación Tecnológica | Scoop.it
El algoritmo de Google ataca de Nuevo. Matt Cutts ha anunciado que en los próximos meses se aplicará un nuevo algoritmo, esta vez dirigido a las tiendas online que tengan críticas negativas.
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Three #ContentMarketing tips from #LinkedIn on reaching its audience

Three #ContentMarketing tips from #LinkedIn on reaching its audience | Social Media e Innovación Tecnológica | Scoop.it
Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
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How to Choose the Right #SocialMediaManagement System to Scale your #SocialMediaMarketing

How to Choose the Right #SocialMediaManagement System to Scale your #SocialMediaMarketing | Social Media e Innovación Tecnológica | Scoop.it
When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think “what are the features,
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The Future of #SocialMediaMarketing According to HubSpot's CMO

The Future of #SocialMediaMarketing According to HubSpot's CMO | Social Media e Innovación Tecnológica | Scoop.it
Learn what the future of social media might be -- in just 6 words -- according to CMO Mike Volpe of HubSpot.
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Sabine van Baal's curator insight, March 17, 2013 9:03 AM

The Future of #SocialMediaMarketing According to HubSpot's CMO