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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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5 Traits All Successful Content Marketers Share

5 Traits All Successful Content Marketers Share | Social Media e Innovación Tecnológica | Scoop.it

Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.

 

Content that actually works as marketing is another.

 

Let’s look at the five traits that matter most:

1. Empathy

The biggest mistake most people (and many marketers) make is failing to put people in their own shoes

 

2. Curiosity

It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.

 

3. Observation

Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.

 

4. Packaging

Seeing a topic in a unique way is the first step to packaging information in a better way.

 

5. Caring

Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.

 

 

 

 

 

 

 

 


Via John van den Brink
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Martin (Marty) Smith's comment, April 9, 2013 3:47 PM
LOVE THIS post from John as it speaks to the squishy right brain creative stuff that is the secret fuel of social media marketing. Great Scoop.
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Cómo Construir mi Marca Personal

Cómo Construir mi Marca Personal | Social Media e Innovación Tecnológica | Scoop.it
Tu presencia online va a determinar la imagen personal que proyectarás. El entorno 2.0 será tu escaparate, no improvises, planifica.
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Three Ways #Pinterest Fits Into Your Company’s Branding Strategy

Three Ways #Pinterest Fits Into Your Company’s Branding Strategy | Social Media e Innovación Tecnológica | Scoop.it
Last fall, Pinterest invited businesses to start building their own boards alongside the platform’s individual users. At the time, product managers at
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#Facebook takes over Android home screen, has plans for new ad opportunities

#Facebook takes over Android home screen, has plans for new ad opportunities | Social Media e Innovación Tecnológica | Scoop.it
Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.
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Facebook Tests ‘Remind Me’ Button For Mobile Offers

Facebook Tests ‘Remind Me’ Button For Mobile Offers | Social Media e Innovación Tecnológica | Scoop.it
Facebook is continuing its test of offers, this time creating a

Facebook is continuing its test of offers, this time creating a “Remind Me” button on the mobile News Feed. According to sister site Inside Facebook, some users are seeing such a button, which allows users to save offers for later. This helps create conversions on offers, since many people are still uneasy with purchasing items via mobile.

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Haciendo marketing de contenidos para posicionar tu marca: 15 consejos

Haciendo marketing de contenidos para posicionar tu marca: 15 consejos | Social Media e Innovación Tecnológica | Scoop.it

 ¿Cómo fusionar cantidad y calidad en la creación de contenidos? Creando una potente maquinaria con los engranajes que enumera HubSpot en la siguiente presentación:

1. Recopile las 10 mejores ideas, noticias y ejemplos.

2. Dé respuesta a preguntas formuladas con frecuencia.

3. Enseñe a la gente cómo se hace algo.

4. Dé forma a contenido relevante.

5. No se preocupe por la longitud. Un buen contenido es bueno, independientemente de su longitud.

6. Comparta datos que haya descubierto previamente.

7. Ofrezca pequeños extractos de sus contenidos, un capítulo de un ebook, por ejemplo.

8. Haga suyas las últimas noticias ofreciendo el particular punto de vista de su sector sobre ellas.

9. Preocúpese también de crear contenido imperecedero y atemporal.

10. Utilice un calendario editorial para detectar posibles “lagunas” en la variedad de contenidos ofrecidos por la marca.

11. Convierta las presentaciones realizadas por su marca en “SlideShares”.

12. “Limpie” viejo contenido y publique una versión mejorada del mismo.

13. Utilice el formato vídeo para crear vídeos sobre sus productos, vídeos educativos o simplemente vídeos divertidos.

14. Invite de vez en cuando a bloggers ajenos a su marca para escribir en su blog.

15. Apueste por el “brainstorming” para detectar nuevas ideas de contenidos y guarde siempre una copia de los resultados obtenidos en la sesión para recurrir a ella en caso de ser necesario.


Via Jesus Alvarez desde www.sercompetitivos.com
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Víctor V. Valera Jiménez's curator insight, April 5, 2013 9:23 PM

Excelente presentación en Slideshare en donde HubSpot nos enumera 15 consejos para posicionar tu marca realizando una buena labor con tu marketing de contenidos.

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How to Use the New #Pinterest, What Marketers Need to Know

How to Use the New #Pinterest, What Marketers Need to Know | Social Media e Innovación Tecnológica | Scoop.it
Pinterest changes: Find out how this impacts your marketing strategies and what you need to know to continue to generate sales and leads through Pinterest.
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#MCommerce : Business Model for Mobile Payments still to be determined: (Forrester Research)

#MCommerce : Business Model for Mobile Payments still to be determined: (Forrester Research) | Social Media e Innovación Tecnológica | Scoop.it

Several trends promise to disrupt the payments space this year, with mobile playing an important role as key players look to deliver greater value for merchants and customers, according to a new report from Forrester

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5 Reasons to Consider Google Plus in Your Social Media Marketing Plan

5 Reasons to Consider Google Plus in Your Social Media Marketing Plan | Social Media e Innovación Tecnológica | Scoop.it
Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex - Google+ is
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7 Pasos Para Conseguir Más Seguidores en #Instagram

7 Pasos Para Conseguir Más Seguidores en #Instagram | Social Media e Innovación Tecnológica | Scoop.it
¿No tienes tantos seguidores como te gustaría? Te ofrecemos 7 pasos para conseguir seguidores en Instagram, por supuesto, sin recurrir a comprarlos.
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Campañas de Marketing Móvil: ¿cómo saber su rentabilidad?

Campañas de Marketing Móvil: ¿cómo saber su rentabilidad? | Social Media e Innovación Tecnológica | Scoop.it
Es importante saber el impacto de cualquier acción de marketing online para calcular el retorno de la inversión (ROI) de estas iniciativas de promoción

Via Jesus Alvarez desde www.sercompetitivos.com
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#GooglePlus Design Cheat Sheet 2013

#GooglePlus Design Cheat Sheet 2013 | Social Media e Innovación Tecnológica | Scoop.it
Design Cheat Sheet for Google+ in 2013 Google+ currently has over 150 million active users and this number is constantly rising. Already interests & n
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How To Build The Perfect #GooglePlus Profile (Infographic)

How To Build The Perfect #GooglePlus Profile (Infographic) | Social Media e Innovación Tecnológica | Scoop.it
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex
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Los últimos cambios de #Facebook en una infografía en español

Los últimos cambios de #Facebook en una infografía en español | Social Media e Innovación Tecnológica | Scoop.it
Desde papaya10.com nos envían esta fantástica infografía que puede ayudarnos a entender mejor los cambios que ha realizado últimamente Facebook en su

Via Miguel Gajete
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Miguel Gajete's curator insight, April 5, 2013 10:58 AM

Es muy importante que revisemos que se hace visible con los últimos cambios de Facebook, entre otras cosas, ahora saldrá nuestros gustos literarios, la música, cine, etc...

Gabriel Catalano's curator insight, April 6, 2013 9:11 AM

Que no para de generar cambios. Algunos para bien, otros desde el punto de vista del SM INMHO la hace una plataforma poco "estable", a diferencia de Twitter o LinkedIn, diferentes ya lo sé, pero en franco crecimiento.

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El qué y el por qué de la Geolocalización

El qué y el por qué de la Geolocalización | Social Media e Innovación Tecnológica | Scoop.it
La geolocalización ayuda a conseguir más visibilidad entre usuarios y clientes, nos acerca a ellos,es una forma de ayudar a nuestro negocio a crecer.
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#Pinterest and #Vine Combined: The Latest Innovation in Customer Service

#Pinterest and #Vine Combined: The Latest Innovation in Customer Service | Social Media e Innovación Tecnológica | Scoop.it
In our recent “Social Media Mashups” (#SMMashups) On-Air Hangout, Lena West and I discussed how brands can “mash up” or combine different social media
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How to Get More Out of #Pinterest with the New Pinterest Analytics

How to Get More Out of #Pinterest with the New Pinterest Analytics | Social Media e Innovación Tecnológica | Scoop.it
With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting
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#Pinterest for Business : Build Your Brand with Pinterest

#Pinterest for Business : Build Your Brand with Pinterest | Social Media e Innovación Tecnológica | Scoop.it
Ah, the old days of doing business and getting the word out—like pinning a business flyer or card on a bulletin board in the local grocery store. Now
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¿Estrategia móvil? "Sí, gracias"

¿Estrategia móvil? "Sí, gracias" | Social Media e Innovación Tecnológica | Scoop.it
 Eric Schmidt, presidente ejecutivo de Google (que algo debe saber de estas cosas) dijo: "Si no tienes una estrategia móvil, no tienes una estrategia de futuro."  Lo que se olvidó de mencionar es q...

Via Jesús Hernández
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The Mobile Marketers Guide to Diary Studies

The Mobile Marketers Guide to Diary Studies | Social Media e Innovación Tecnológica | Scoop.it
Diary studies have been used and implemented globally to get high quality qualitative data that flushes out an understanding of how the market relates to your product over time.
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How #Pinterest Actually Pins User's Interest on Pinboards

How #Pinterest Actually Pins User's Interest on Pinboards | Social Media e Innovación Tecnológica | Scoop.it

Pinterest has taken the public, press and globe by storm, confirming that visible material is impressive in brand promotion. As clients, we truly appreciate Pinterest because it allows us to engage in and arrange our issues in a visible way. As promoters, we admire Pinterest because it enables us to make interesting and visible material and has been known to provide high quality traffic and helps us to show off new benefits of our brand's personality.

Read more: http://www.searchenginepeople.com/blog/how-pinterest-actually-pins-users-interest-on-pinboards-part-1.html#ixzz2PLJSTmvE

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The 7 Most Interesting #SocialMedia Stats and What to Learn from them

The 7 Most Interesting #SocialMedia Stats and What to Learn from them | Social Media e Innovación Tecnológica | Scoop.it
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on:
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Which Retailers Deliver The Best Mobile Shopping Experience? [Infographic]

Which Retailers Deliver The Best Mobile Shopping Experience? [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Retailers are focusing their attention on mobile strategies to improve the customer experience. As many as 32% of consumers said that they have researched a product on their smartphone prior to purchasing item within the brick-and-mortar store, according to study conducted by Equation Research.

This infographic, courtesy of Mobiquity, highlights 6 retailers that rank the highest in overall customer mobile shopping experience, as well as the most significant reasons why consumers might be unsatisfied with a mobile experience.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 2, 2013 3:54 PM

Useful summary statistics.

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#Marketing : Impact Of The Video On Your Website

#Marketing : Impact Of The Video On Your Website | Social Media e Innovación Tecnológica | Scoop.it

IMPACT of the VIDEO ON YOUR WEBSITE:
Brought to you by http://www.videoexplainers.com


IMPACT of the VIDEO ON YOUR WEBSITE: Brought to you by http://www.videoexplainers.com Some facts: ● 63% of senior executives visited a vendor’s website after viewing a video. ● 53.1% increase in money spent by marketers on video ● $1.42 billion. 2010 ● $2.16 billion. 2011 Visitors who view video on retail sites stay two minutes longer than those who don’t. ● Increased conversion by 30% ● And increased average ticket sales by 13% ● 68% of the top 50 internet retailers use video content in their websites. ● Increased email click-through rates by 250% ● Increases the chance of a front page Google result by: 53x ● 85% of customers are more likely to make a purchase after watching a product video.

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The Irresistible Rise Of #GooglePlus

The Irresistible Rise Of #GooglePlus | Social Media e Innovación Tecnológica | Scoop.it
An infographic with information on the rise of google plus as a social network and how implementing google authorship can affect your business - http:
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