Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.
Content that actually works as marketing is another.
Let’s look at the five traits that matter most:
The biggest mistake most people (and many marketers) make is failing to put people in their own shoes
It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.
Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.
Seeing a topic in a unique way is the first step to packaging information in a better way.
Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.
Via John van den Brink