Social Media e Innovación Tecnológica
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
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#LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

#LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | Social Media e Innovación Tecnológica | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
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Why Facebook is Blue: The Science of Colors in Marketing

Why Facebook is Blue: The Science of Colors in Marketing | Social Media e Innovación Tecnológica | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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How To Use Social Media For Employee Engagement

How To Use Social Media For Employee Engagement | Social Media e Innovación Tecnológica | Scoop.it

RT @bak2work: How To Use Social Media For #EmployeeEngagement http://t.co/XzLUhxxzNX #bizitalk

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#Pinterest Study: Women Get More Re-Pins and Men Get More Followers

#Pinterest Study: Women Get More Re-Pins and Men Get More Followers | Social Media e Innovación Tecnológica | Scoop.it
In one of the more interesting parts of the study, the researchers took a representative language sample from Twitter and Pinterest.

Via Abir Roy
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Quora Best Practice Tips for Brands

Quora Best Practice Tips for Brands | Social Media e Innovación Tecnológica | Scoop.it

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.

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Jeannette Marshall's curator insight, April 26, 2013 12:42 PM

Quora is one of my favorite websites ... I've met great people from there just because we've liked how one another have answered questions, areas of interest.  Personally, it also helps build your "personal" brand and can assist with establishing your expertise on a particular topic.  Remember, however, just because you think or say you're an expert, it doesn't mean you're an expert.  You will become one when others think you ARE:  share your content, ask you to answer questions, defer to you for your opinion or advice, start following you on other Social Media platforms.  In other words, it is the actions of others that communicate you're an expert, it is not by you saying you are.

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9 Hábitos que Pueden Arruinar tu Reputación en LinkedIn

9 Hábitos que Pueden Arruinar tu Reputación en LinkedIn | Social Media e Innovación Tecnológica | Scoop.it
Partiendo de la base de que LinkedIn no es Twitter, ni Facebook, cuando interactuamos en LinkedIn debemos de olvidar completamente algunas prácticas que solemos realizar en esas redes. En LinkedIn ...

Via Jesus Alvarez desde www.sercompetitivos.com
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Ruben Alvarez L's comment, April 29, 2013 4:26 PM
Recientemente recibí propaganda política,hice el reclamo a Linkedin y no obtuve una respuesta categórica acerca de que esa no es una práctica permitida.
Jesus Alvarez desde www.sercompetitivos.com 's comment, April 29, 2013 4:43 PM
Entiendo lo que dices Ruben, me parece inaceptable que no te hayan dado una respuesta categórica. saludos, Jesus
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Facebook, Twitter, LinkedIn, YouTube and Google Plus – What Are They Good For?

Facebook, Twitter, LinkedIn, YouTube and Google Plus – What Are They Good For? | Social Media e Innovación Tecnológica | Scoop.it
In this article we look at the Track Social platform leaderboards for Facebook, Twitter, LinkedIn, YouTube and Google Plus to answer the question: What are they
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Seven Essential Skills for the Content Strategist

Seven Essential Skills for the Content Strategist | Social Media e Innovación Tecnológica | Scoop.it
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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Mobile Innovation: Innovating Product Offerings Through Mobile

Mobile Innovation:  Innovating Product Offerings Through Mobile | Social Media e Innovación Tecnológica | Scoop.it
Mobile - Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
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The Fundamentals of Mobile Qualitative Research

The Fundamentals of Mobile Qualitative Research | Social Media e Innovación Tecnológica | Scoop.it
For market researchers trying to get to know their audience, qualitative research and quantitative research bring different insights. Here are three tips to get the most value out of qualitative studies online.
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Los Smartphones y Tablets siguen empujando el crecimiento del Comercio Electrónico

Los Smartphones y Tablets siguen empujando el crecimiento del Comercio Electrónico | Social Media e Innovación Tecnológica | Scoop.it
El m-commerce, particularmente en las tablets, está teniendo un impacto muy importante en el comercio electrónico mundial, contribuyendo a un notable crecimiento en sus volúmenes, según las últimas estimaciones de eMarketer....
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What do Shoppers Actually Want from a Mobile Experience?

What do Shoppers Actually Want from a Mobile Experience? | Social Media e Innovación Tecnológica | Scoop.it

Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move. 

 

Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.

 

But what is it that shoppers actually want from a mobile experience?

Once every six months we ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites on the market, telling us what they like and what they don’t like throughout the mobile shopping customer journey.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 22, 2013 4:15 PM

Good usable list of mobile experience factors that retail brand managers should keep in mind.

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How To Build The Perfect #Pinterest For Business Profile [Infographic]

How To Build The Perfect #Pinterest For Business Profile [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M,
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Russ Merz, Ph.D.'s curator insight, April 22, 2013 4:40 PM

Good guidelines for brand managers who need to use Pinterest for reaching their target customers.

Hone's curator insight, April 23, 2013 3:16 AM

Everything can generate business as long as it offer a valuable content.

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Is Pinterest Cutting Into Facebook’s Market Share?

Is Pinterest Cutting Into Facebook’s Market Share? | Social Media e Innovación Tecnológica | Scoop.it
While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch.
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Una Mirada Global de las Redes Sociales con TwentyFeet

Una Mirada Global de las Redes Sociales con TwentyFeet | Social Media e Innovación Tecnológica | Scoop.it

El Periódico de Catalunya Una mirada global de las redes sociales con TwentyFeet El Periódico de Catalunya Cada día aparecen nuevas herramientas y redes sociales que invitan a los usuarios a entrar en un mundo repleto de novedades.


Via Lorena García Carbajal
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How to Create a Mobile Content Strategy

How to Create a Mobile Content Strategy | Social Media e Innovación Tecnológica | Scoop.it
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.

Via paulo oliveira
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Using Pinterest to get More Traffic – Case Studies Included

Using Pinterest to get More Traffic – Case Studies Included | Social Media e Innovación Tecnológica | Scoop.it
Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website, allowing the owners an
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Why Should Marketers Care About Mobile Marketing?

Why Should Marketers Care About Mobile Marketing? | Social Media e Innovación Tecnológica | Scoop.it

This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new concept, and social media, digital media, podcasts, and mobile marketing weren’t even on anybody’s radar. Most CMOs were focused on the next big advertising campaign and worrying about just a few channels to place their media on.  Those days are gone and a technological revolution has heralded in a host of vehicles that CMOs are trying to quickly get up to speed on.

 

To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Associationand is recognized as a thought leader in the digital media world.  I posed two basic questions to Greg during an interview: 1) why should marketers care about mobile, and 2) how can they get started?  What follows are key notes from the interview and my guess is, if you haven’t started testing mobile, this may make you consider doing so.

 


Via Russ Merz, Ph.D.
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Eric_Determined / Eric Silverstein's curator insight, April 28, 2013 9:42 PM

Mobile technology can play an important role in a customer's overall experience, while having a positive ROI.

 

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Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest [INFOGRAPHIC]

Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest [INFOGRAPHIC]

Via Kelly Lieberman, ABroaderView, Ivo Nový
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malek's curator insight, April 26, 2013 9:04 AM

When Mars and Venus go online

Stuart Shulman's curator insight, April 27, 2013 11:34 AM

Infograph seduction happens...

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Five Ways That a Video Blog Can Work Wonders for Your Brand

Five Ways That a Video Blog Can Work Wonders for Your Brand | Social Media e Innovación Tecnológica | Scoop.it
Does your company have a video blog? Perhaps it should! Here are five reasons to consider using a video blog for your company.
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6 Tips to Start Creating Content on Tumblr

6 Tips to Start Creating Content on Tumblr | Social Media e Innovación Tecnológica | Scoop.it
Tumblr's visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content...
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Si la mona se viste de seda... los "me gustas" llaman a tu puerta: La Importancia de la Imagen

Si la mona se viste de seda... los "me gustas" llaman a tu puerta: La Importancia de la Imagen | Social Media e Innovación Tecnológica | Scoop.it

Más de una vez hemos oído el conocido refrán de “una imagen vale más que mil palabras”, repetitivo y cierto, muy cierto, sobretodo si de las redes sociales hablamos. Desde nuestras labores como Community Manager o, hablando en cristiano, como gestoras de comunidades online y responsables de comunicación de algunas marcas y de la nuestra propia, no nos cansamos de repetir a nuestros clientes la importancia de tener un buen material fotográfico a la hora de contar con las herramientas de marketing ¡qué decisivo es un buen book de fotos!, ya sea el “lookbook” de una colección para la próxima primavera verano de calzado, de las instalaciones de tu hotel, de tus trabajos realizados o de tu equipo de trabajadores, tanto si trabajas con medios offline (cuyas características deben ser diferentes) o sí las imágenes van destinadas a Internet y herramientas online.

 
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7 Tips to Build a Mobile-Friendly Social Media Presence

7 Tips to Build a Mobile-Friendly Social Media Presence | Social Media e Innovación Tecnológica | Scoop.it

In 2012, consumers spent 76 percent more time on social applications than the previous year, and 50 percent of Facebook users accessed the network from their mobile devices. This makes social networking the fastest-growing mobile app category out there.

Want to run a successful mobile marketing campaign? Your strategy better include social.

 
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El Marketing Contenidos sigue imparable y se convierte en esencial para Empresas y Marcas

El Marketing Contenidos sigue imparable y se convierte en esencial para Empresas y Marcas | Social Media e Innovación Tecnológica | Scoop.it
El Marketing contenidos sigue imparable y se convierte en esencial ...

Via Alicia Ruiz
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Mobile Commerce Beginning to Grow More Social

Mobile Commerce Beginning to Grow More Social | Social Media e Innovación Tecnológica | Scoop.it

Mobile commerce becoming influence by social networking Mobile commerce is growing more prolific around the world. It is becoming increasingly important for


Via Mark Mayhew
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Laetitia Chatelain's curator insight, April 30, 2013 11:48 PM

"Social media provides new platform for peer reviews."  Mobile commerce companies who want to stay competitive cannot ignore the opportunity-rich gold mine of social commerce.