share Want to learn more about how to integrate mobile into your HR and hiring strategy? Be sure to check out our mobile recruiting and HR webinar that discusses new trends and updates in mobile recruitment on November 15 worth 1 HRCI credit.
The rumor mill surrounding the next iPhone launch has started grinding in earnest. But while iPhone launches always come with much anticipation, there is an added level of urgency this time around because Apple seems to have lost some of its magic touch.
Long the darling of the smartphone market, the iPhone has been under increasing pressure from Samsung, which had a 30.8 percent share of the global smartphone market in the first quarter compared with Apple’s 18.2 percent share, according to Gartner figures. With Apple needing to drive more sales, there are growing rumors that the next launch – which could take place either this summer or in the fall – will include a lower priced offering to broaden its appeal.
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.
Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.
Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.
Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.
Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and...
The next time you're perusing Pinterest and find a mouthwatering dinner recipe, great decorating idea, or amazing piece of jewelry, you'll be able to share it with a friend or family member with the push of a button.
Embrace Save The World Marketing In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
The news about Google Wallet comes out of last week’s annual conference for Google software developers and includes enabling person-to-person payments via email, the ability to store loyalty cards and coupons as well as a streamlined mobile checkout process. With Google Wallet struggling to gain traction with consumers and retailers, the search giant hopes these advances can help drive some excitement around its mobile payments pla
¿Por qué es un error para las marcas ignorar Tumblr?: Las marcas ya han acabado de darse cuenta del potencial de los social media y han comenzado a planificar estrategias para las principales redes sociales. Grandes marcas como Nike, Coca-Cola o Starbucks ya cuentan con perfiles enFacebook, Twitter eInstagram, pero parece que se han olvidado de una que cada vez está cobrando más importancia: Tumblr.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).