Its the end of 2012 and it is official Social Media isn't going anywhere. If anything the power of social media keeps increasing every day. Fidoo.co
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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Scooped by Gladys Pintado onto Social Media e Innovación Tecnológica |
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![Credit Cards Go Social and Why You Should Care [Infographic] | Social Media e Innovación Tecnológica | Scoop.it](http://img.scoop.it/uXvS-YMkbog6YmXYf5_t7Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Mercor's curator insight,
March 21, 1:09 PM
Rescooped by Alessio Manca from Social Marketing Revolutiononto Customer Service Innovation Delete the scoop?
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Martin (Marty) Smith's curator insight,
December 10, 2012 7:45 AM
Nirldrn'd Stateof Social Media Marketing report. Amazing data in here on SMM from the king of panel information. Delete the scoop?
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Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence. Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight,
March 12, 4:19 PM
Be Careful and Model SMM The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). Delete the scoop?
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This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)
The most important thing in this piece is the report, here's what you'll see:
A new Engauge white paper breaks down:
**the make-up of the average Pinterest user
**shows that the end result of less reading is more of a focus on content curation than creation.
**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.
This is what caught my attention - a quote from a user:
"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch.
Read full article here: [http://rww.to/yQtDNQ] Via janlgordon 
Alessio Manca's comment,
March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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