Social Media e Innovación Tecnológica

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...

Via Lauren Moss, roberto toppi

Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition.

 

With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.

One potentially good approach is the one of leveraging Pinterest to do what Scoop.it is not (yet) so good at. For example, after you have been curating a newsradar for a while, you can easily create "greatest hits" collections out of the best ones, or sub-thematic digests on specific topics, and Pinterest is a perfect tool to do that.

In essence you can "re-curate" your own curated news, in alternative ways which take advantage of Pinterest strength in building "visual collections" rather than news channels.

 

N.B.: To access the new "Pin it" button on Scoop.it, click the sharing button below any scoop and you will find it there next to the G+ one.

More info: http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/  
 

Via Robin Good

Jan Gordon: This is a post after my own heart, brought to my attention by gdecugis, thanks Guillaume, you know I love Scoopit, glad to spread the word about this winning duo, Pinterest and Scoopit.

 

Feel free to visit my other topic, Pinterest Watch to learn more about this social network

 

Here's my commentary based on my experience of using Scoopit and Pinterest

 

To me, Pinterest and Scoopit go hand and hand. They are both visual and it's important to consider if you're on Scoopit already or thinking about it, expressing yourself on both platforms, (if it makes sense for your business) because it can be very powerful. 

 

Here are some of the reasons it can help your business:

 

Scoopit is a platform that showcases your expertise, share your hobbies and other interests through content in a beautiful format. It is part of your online personna and it's a vibrant community I have met some wonderful people here.

 

Pinterest is also a community with some of the same people from Scoopit and many others, (new people are joining everyday). Linking your posts from Scoopit to your pins on Pinterest not only drives traffic to your scoopit site and visa versa but those people can see another side of you that you can't express there.

 

Pinterest is like a delicious menu of visuals that captivate and attract people to you. I have put all my business boards at the top and my interest boards underneath them.

 

Pinterest gives people the ability to see who you are beyond your posts. If you're a brand, this is where you can create an online story of text and visuals that gives consumers points of entry through common interests. It's a brilliant way to do business.

 

I could go on and on but I'll let you see for yourself how I've combined Scoopit and Pinterest together which continues to produce unbelievable results, increase in traffic and brand new relationships from both sites.

 

Commentary by Jan  Gordon covering "Pinterest Watch"

 

See my pinterest site here: [http://pinterest.com/jangordon/] - Click on the images and they lead you right back to my Scoopit topics.

 

Read post here: [http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/]

Via janlgordon, Robin Good

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)

 

The most important thing in this piece is the report, here's what you'll see:

 

A new Engauge white paper breaks down:

 

**the make-up of the average Pinterest user 

 

**shows that the end result of less reading is more of a focus on content curation than creation.

 

**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

 

This is what caught my attention - a quote from a user:

 

"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. 

 

Read full article here: [http://rww.to/yQtDNQ]

Via janlgordon

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.

One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK

Via Martin Gysler