It is well acknowledged that mobile devices are changing the way that we go online, and this revolution is now seeing nearly half of the world's social network users visit sites via their phones, according to research firm Nielsen, which says the...
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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Scooped by Gladys Pintado onto Social Media e Innovación Tecnológica |
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Hola: Una infografía sobre cómo usar 10 Redes Sociales para tu marca personal. Un saludo Via Juana María Padilla Delete the scoop?
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Más de la mitad de los consumidores han utilizado su dispositivo móvil para reservar un viaje en los últimos tres meses. Éste es solo uno de los interesantes datos que ha podido... Delete the scoop?
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El smartphone se ha convertido en una vía para impulsar las ventas, y no hablamos solo del comercio online, sino también a nivel offline. Así lo ha podido confirmar el último... Delete the scoop?
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The only industry changing more quickly than PR is the media, and they are inextricably intertwined.Social media, the darling of the blogsphere, chang Delete the scoop?
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Hay varias métricas para evaluar la efectividad de una campaña de email, la capacidad de respuesta es mi favorita.Existen varias más, descubrelas en este artículo. Via Estela Silva Hurtado Delete the scoop?
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If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help. Via Firas Ghunaim Delete the scoop?
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Embrace Save The World Marketing Via Martin (Marty) Smith 
Yu Ji's curator insight,
May 21, 6:37 AM
To some extent, it pointed the changes happened today in marketing and how to cope with such changes. Delete the scoop?
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If improving your presence on Pinterest and Instagram is your intent, check out this data to optimize your visual content. Delete the scoop?
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Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability. The news about Google Wallet comes out of last week’s annual conference for Google software developers and includes enabling person-to-person payments via email, the ability to store loyalty cards and coupons as well as a streamlined mobile checkout process. With Google Wallet struggling to gain traction with consumers and retailers, the search giant hopes these advances can help drive some excitement around its mobile payments pla Delete the scoop?
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Hasta activaron una petición online para adherirse a un boicot para evitar la compra. Via Rómulo M. Soto Díaz, Cecilia Isern Delete the scoop?
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Una de las cosas que más quebraderos de cabeza traen en cualquier campaña de marketing en redes sociales son las mediciones. El alcance de nuestros mensajes es un índice que todo Community Manager quisiera elevar. Via Pedro Luque, Soledad García Usero, José M García, Noemí Benaches Bernadàs Delete the scoop?
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![Have You Seen Your Online Reputation? [Infographic] | Social Media e Innovación Tecnológica | Scoop.it](http://img.scoop.it/q-x5S1MIPQNl2W6oCY6Dszl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The digital revolution has made it increasingly difficult for a brand to maintain control of its online reputation. From talk on social media to artic Delete the scoop?
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Por tercer año consecutivo, YouTube es el canal que una gran mayoría de empresas indican que aumentarán sus inversiones en marketing y social media, según los resultados de la encuesta que... Delete the scoop?
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Pinterest has announced "more useful pins," which are exactly what they sound like: More useful to you the pinner, the business owner, the cook, and more. Delete the scoop?
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Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives. Via Juana María Padilla Delete the scoop?
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According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it. Delete the scoop?
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share Want to learn more about how to integrate mobile into your HR and hiring strategy? Be sure to check out our mobile recruiting and HR webinar that discusses new trends and updates in mobile recruitment on November 15 worth 1 HRCI credit. Via TechinBiz Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon Delete the scoop?
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Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter. Delete the scoop?
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The rumor mill surrounding the next iPhone launch has started grinding in earnest. But while iPhone launches always come with much anticipation, there is an added level of urgency this time around because Apple seems to have lost some of its magic touch. Long the darling of the smartphone market, the iPhone has been under increasing pressure from Samsung, which had a 30.8 percent share of the global smartphone market in the first quarter compared with Apple’s 18.2 percent share, according to Gartner figures. With Apple needing to drive more sales, there are growing rumors that the next launch – which could take place either this summer or in the fall – will include a lower priced offering to broaden its appeal. Delete the scoop?
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Pinterest has announced an interesting piece of news that sees its popular social sharing site begin to categorize pins based on different types of content, while a share button for ... Delete the scoop?
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The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.
Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.
Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.
Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter. Via Brian Yanish - MarketingHits.com 
Brian Yanish - MarketingHits.com's curator insight,
May 20, 1:40 AM
As I have found with my own content your strategy will change based on your readers input and traffic analysts. Setting your goals but leaving room for other options can generate new revenue sources. 
Martin (Marty) Smith's curator insight,
May 20, 8:58 AM
Greaty note from Brian about starting in one place with your content, watching data and ending up in another. Leave room for pivots, tweaks and things that go bump in the night. Delete the scoop?
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