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Brand pages and profiles on platforms such as Twitter and Facebook have become enormously valuable for businesses looking to market products and services, raise awareness, boost website footfall and drive sales, but the two-way nature of social...
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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Scooped by Gladys Pintado onto Social Media e Innovación Tecnológica |
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Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing. Via Kamal Bennani 
cuarttografico's curator insight,
May 18, 9:35 PM
Cuando hacemos Benchmarketing, no podemos dejar de lado las metricas sociales... Delete the scoop?
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You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next? Via Martin (Marty) Smith, John van den Brink 
Greg Mudd's curator insight,
May 19, 4:43 PM
Easy to digest infographic on what to do after publishing a post that can help with driving traffic to your blog post. Delete the scoop?
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Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and... Via Jesus Alvarez 
Martin (Marty) Smith's curator insight,
May 19, 2:12 PM
Social media and ecom are married, joined in a "where one begins and ends is hard to tell" dance. Delete the scoop?
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The next time you're perusing Pinterest and find a mouthwatering dinner recipe, great decorating idea, or amazing piece of jewelry, you'll be able to share it with a friend or family member with the push of a button. Delete the scoop?
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As it turns out, social media and search go hand-in-hand... From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for. Via Lauren Moss, John van den Brink
Martin (Marty) Smith's curator insight,
May 19, 2:31 PM
53% of Social Media is about Tech, Travel and Food (sounds like a Talking Heads song :). Delete the scoop?
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Rescooped by Gladys Pintado from SEO and Content |
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If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.
Via Andre van Wyk, Bonnie Manis
Andre van Wyk's curator insight,
May 17, 8:08 AM
The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/
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Scooped by Gladys Pintado |
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Instagram sigue siendo una red social muy popular, pero para aquellas personas que quieran dejar de usarla completamente porque ahora los términos del servicio dicen que ellos son dueños de todas las fotos que subes, hay varias opciones disponibles.
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Rescooped by Gladys Pintado from Social Media Marketing & branding |
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Más noticias dentro de Google I/O 2013: *Google+ se rediseña por completo*, con una interfaz más limpia, multicolumna y basada en tarjetas. La ...
Via Jesus Alvarez
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Rescooped by Gladys Pintado from SOLOMO: Social Local Móvil Marketing Tools |
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El 64,16% de los teléfonos inteligentes están equipados con GPS. Los datos de localización han generado mucho entusiasmo para los anunciantes por su eficacia y los precios. En un informe reciente de BI Intelligence acerca de los datos de localización y las oportunidades que tiene, cómo impulsa a otras aplicaciones y sobre cuestiones de privacidad, entre otros temas concernientes al GPS.
Los datos de localización permite que los anuncios sean más valiosos y efectivos, motivo por el que es incuestionable que estén ayudando a la publicidad móvil a crecer. Algo tan simple como que el usuario pase cerca de un negocio y el GPS lo detecte permite que un banner aparezca en el móvil de éste, y para acceder a la información es necesario únicamente un clic.
Via Jesus Alvarez
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Rescooped by Gladys Pintado from JHdez - Tech |
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En el gran mundo del social media existen cada vez más competidores para las marcas. Éstas luchan por destacar, ser originales, llamar la atención y hacerse ver tanto por sus clientes actuales como para conseguir futuros.
Via omiralbell, Lydia Gracia, Jesús Hernández
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Scooped by Gladys Pintado |
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Verónica Berte brindó un Webinario para OM Latam, acerca de la importancia del Mobile en el Mix de Comunicación, a partir del cuál logramos entender la nece
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Scooped by Gladys Pintado |
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30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel,
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Rescooped by Gladys Pintado from "El Community Manager" |
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¿Por qué es un error para las marcas ignorar Tumblr?: Las marcas ya han acabado de darse cuenta del potencial de los social media y han comenzado a planificar estrategias para las principales redes sociales. Grandes marcas como Nike, Coca-Cola o Starbucks ya cuentan con perfiles enFacebook, Twitter eInstagram, pero parece que se han olvidado de una que cada vez está cobrando más importancia: Tumblr.
Via Gustavo Papasergio
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Rescooped by Gladys Pintado from HTML5 Mobile App Development |
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With mobile usage on the increase, businesses must be ready to consider it as a valid avenue for communicating their message. The infographic below details just how mobile is changing the business ...
Via Roy Smith
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Rescooped by Gladys Pintado from Social Media Butterflies |
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Via Jonha Revesencio, Deb Nystrom, REVELN Consulting, Robin Martin
Deb Nystrom, REVELN Consulting's curator insight,
May 17, 4:35 PM
Always good to see the current demographics in social. Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research. Hmmm.... ~ D
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!!
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for?
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Rescooped by Gladys Pintado from Social Marketing Revolution |
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The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
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Rescooped by Gladys Pintado from Lola, Conocimentos Digitales |
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¿Alguna vez has pensado qué crímenes podrías haber cometido y los castigos que podrías sufrir por ellos en otros países? Amnistía Internacional ha lanzado una aplicación de Facebook llamada Trial By Timeline que te permite hacerte una idea.
Via ThePinkSalmon, LOLA, Conocimientos Digitales
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Rescooped by Gladys Pintado from information analyst |
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You use Ctrl-X to cut and Ctrl-V to paste. You may even use Ctrl-P to print. But how often are you using Ctrl-Alt-M to draft a new Facebook message? Or G-R to see your Twitter mentions?
Via Guglielmo Cornelli, michel verstrepen
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Scooped by Gladys Pintado |
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Martin Biegun, co creador de WoowUp, nos visitó en OM Latam para participar del Ciclo de Webinarios AMDIA - OM Latam. Engagement Efectivo fue el tema de la exp
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Scooped by Gladys Pintado |
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Since Instagram was launched on Android last year, it has continued to explode in popularity.
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Rescooped by Gladys Pintado from Social Media 3.0 |
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Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is
Via Juana María Padilla
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Scooped by Gladys Pintado |
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Cómo controlar lapresencia de tu empresa en las redes sociales
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Rescooped by Gladys Pintado from TICs para los de LETRAS |
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La presentación corresponde a un curso impartido por la Fundación Bit en colaboración con PalmaActiva. El objectivo es conocer en qué consiste y cómo se re
Via Eva Nigorra, Sonia C. Alonso
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Scooped by Gladys Pintado |
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You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your
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