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Brand pages and profiles on platforms such as Twitter and Facebook have become enormously valuable for businesses looking to market products and services, raise awareness, boost website footfall and drive sales, but the two-way nature of social...
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Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition.
With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.
N.B.: To access the new "Pin it" button on Scoop.it, click the sharing button below any scoop and you will find it there next to the G+ one. Via Robin Good Delete the scoop?
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Jan Gordon: This is a post after my own heart, brought to my attention by gdecugis, thanks Guillaume, you know I love Scoopit, glad to spread the word about this winning duo, Pinterest and Scoopit.
Feel free to visit my other topic, Pinterest Watch to learn more about this social network
Here's my commentary based on my experience of using Scoopit and Pinterest
To me, Pinterest and Scoopit go hand and hand. They are both visual and it's important to consider if you're on Scoopit already or thinking about it, expressing yourself on both platforms, (if it makes sense for your business) because it can be very powerful.
Here are some of the reasons it can help your business:
Scoopit is a platform that showcases your expertise, share your hobbies and other interests through content in a beautiful format. It is part of your online personna and it's a vibrant community I have met some wonderful people here.
Pinterest is also a community with some of the same people from Scoopit and many others, (new people are joining everyday). Linking your posts from Scoopit to your pins on Pinterest not only drives traffic to your scoopit site and visa versa but those people can see another side of you that you can't express there.
Pinterest is like a delicious menu of visuals that captivate and attract people to you. I have put all my business boards at the top and my interest boards underneath them.
Pinterest gives people the ability to see who you are beyond your posts. If you're a brand, this is where you can create an online story of text and visuals that gives consumers points of entry through common interests. It's a brilliant way to do business.
I could go on and on but I'll let you see for yourself how I've combined Scoopit and Pinterest together which continues to produce unbelievable results, increase in traffic and brand new relationships from both sites.
Commentary by Jan Gordon covering "Pinterest Watch"
See my pinterest site here: [http://pinterest.com/jangordon/] - Click on the images and they lead you right back to my Scoopit topics.
Read post here: [http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/] Via janlgordon, Robin Good
Otir's comment,
February 25, 2012 11:25 AM
Great insight, thank you! In the constant stream of innovations - sometimes fads too - it is comforting to find complete write-ups that give enough "meat" to what is going on online, and why some tools get traction.
Beth Kanter's comment,
February 25, 2012 1:32 PM
Jan, thanks for bringing G's post to our attention. I'm excited about the combination of the two tools like you are! And thanks for including me in your collection!
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