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Is #SocialMedia The Future Of Customer Service? [INFOGRAPHIC]

Is #SocialMedia The Future Of Customer Service? [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
Brand pages and profiles on platforms such as Twitter and Facebook have become enormously valuable for businesses looking to market products and services, raise awareness, boost website footfall and drive sales, but the two-way nature of social...
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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An Introduction To #ASO, The #SEO For Apps –

An Introduction To #ASO, The #SEO For Apps – | Social Media e Innovación Tecnológica | Scoop.it

By now, many of you have already heard the term SEO (Search Engine Optimization). An overwhelming number of you may have a solid understanding of what SEO means. While SEO strengthens and optimizes your ranking in Google and the other search engines, App Store Optimization… What? You got it. It optimizes your app’s presence in the App stores. 


Via Paolo De Santis
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Paolo De Santis's curator insight, July 7, 11:02 AM

 By now, many of you have already heard the term SEO (Search Engine Optimization). An overwhelming number of you may have a solid understanding of what SEO means. While SEO strengthens and optimizes your ranking in Google and the other search engines, App Store Optimization… What? You got it. It optimizes your app’s presence in the App stores. You can call them not too distant cousins, I guess.

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The 10 Key Points for a Convertible eCommerce Website - Marketing 360®

The 10 Key Points for a Convertible eCommerce Website - Marketing 360® | Social Media e Innovación Tecnológica | Scoop.it

Awesome infographic showing you the 10 most important things every eCommerce store design needs to drive more sales.

 

Upon release of the infographic, JB Kellogg, Co-CEO at Marketing 360®, explained, “One of the challenges we face is moving people who are new to eCommerce from the personal vision they have of their website, to design elements that we know from experience, will convert sales.”

 

“The best eCommerce website designs are based on user-experience data. When it comes to online selling, simplicity and communicating value beat fancy, complicated design.”

Marketing 360® collects and reviews millions of data points on eCommerce websites. Based on their experience, they recommend these 10 elements to be a part of every eCommerce website:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 7, 11:07 AM

Excellent guidelines for #website design of #ecommerce businesses. Especially useful for small businesses to keep in mind (#SMB).

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Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities

Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities | Social Media e Innovación Tecnológica | Scoop.it
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While delivering on the reach portion of this equation can be achieved through a number of well-known tactics, increasing campaign engagement is a much more nuanced task. The optimum content and delivery method of a campaign […]
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¿Cómo Consumen Contenido los Usuarios de LinkedIn?

¿Cómo Consumen Contenido los Usuarios de LinkedIn? | Social Media e Innovación Tecnológica | Scoop.it
El principal objetivo que mueve a los profesionales a dirigirse a LinkedIn es su capacidad para mantenerse informado sobre las últimas tendencias en su sector (78%) y obtener nuevas ideas relacionadas con su actividad (73%).
Así lo refleja el estudio publicado por el...
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Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY] | Social Media e Innovación Tecnológica | Scoop.it
Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]
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La Concesión de Permisos en Facebook, una historia sin fin

La Concesión de Permisos en Facebook, una historia sin fin | Social Media e Innovación Tecnológica | Scoop.it
Apps de terceros pueden publicar contenido en nombre del usuario. Pero, ¿qué tan bien conocen los usuarios las consecuencias de avalar permisos en Facebook?
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Las Emociones juegan un papel importante a la hora de impulsar el impacto viral de los Contenidos

Las Emociones juegan un papel importante a la hora de impulsar el impacto viral de los Contenidos | Social Media e Innovación Tecnológica | Scoop.it
Conseguir viralizar el contenido es el deseo de todos los responsables de la presencia online de empresas y marcas.
El arduo trabajo de diseñar y llevar a cabo una estrategia de contenidos puede quedar en nada, si no alcanza una tasa mínima de alcance,...
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Does Facebook Make People Feel Lonely? - SocialTimes

Does Facebook Make People Feel Lonely? - SocialTimes | Social Media e Innovación Tecnológica | Scoop.it
It depends. Recent research suggests that Facebook can both increase and decrease a sense of belonging.
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How To Use Twitter For Your Small Business [INFOGRAPHIC]

How To Use Twitter For Your Small Business [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
How To Use Twitter For Your Small Business [INFOGRAPHIC]
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What Marketers Need to Know About Social Customer Service [Infographic]

What Marketers Need to Know About Social Customer Service [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
To ensure a company's social media success, a company's marketing and customer service teams must be in sync. However, this is not often the case in real-world applications.

Via John van den Brink, malek
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The Top 3 Instagram Trends for Marketers

The Top 3 Instagram Trends for Marketers | Social Media e Innovación Tecnológica | Scoop.it
To help marketers get the most impact out of their Instagram profiles, here are the top three marketing trends that any business can learn from

Via malek
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malek's curator insight, May 26, 10:10 AM

Go past the cool pics, you have a great marketing opportunity. Hi growth trend, a good tool for small to medium business and new demographics.

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Social Media e Innovación Tecnológica | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Ricard Lloria
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7 Ways to use Social Media to find your perfect Job

7 Ways to use Social Media to find your perfect Job | Social Media e Innovación Tecnológica | Scoop.it
Finding a job today is a full-time job that requires determination and persistence.
Whether you’re currently unemployed, or employed but looking for a better job, the process can be frustrating and time consuming without having done the proper research or a...
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25 unique and innovating business card designs

25 unique and innovating business card designs | Social Media e Innovación Tecnológica | Scoop.it
One way to make a great a memorable impression is to hand out a unique business card design, which will certainly make an everlasting impression who ever you hand those business cards too.

Via Alvaro Díaz A.
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Las Marcas pierden el 68% de su Tráfico Móvil debido a una mala optimización

Las Marcas pierden el 68% de su Tráfico Móvil debido a una mala optimización | Social Media e Innovación Tecnológica | Scoop.it
Las marcas pierden el 68% de su tráfico móvil, debido a una mala optimización. Una conclusión que revela el estudio de BrightEdge tras el análisis de miles de millones de palabras clave y piezas de contenido.Según los datos del informe, smartphones y tabletas registran...
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Twitter integra WhatsApp en su servicio para conseguir más usuarios

Twitter integra WhatsApp en su servicio para conseguir más usuarios | Social Media e Innovación Tecnológica | Scoop.it
Los usuarios indios de Twitter han sido los primeros en poder compartir los tuits a través de la aplicación de mensajería instantánea WhatsApp, una nueva función que la red social de microblogging ha estado probando recientemente.
Se trata de un nuevo botón de WhatsApp que se incluye en la aplicación de Twitter instalada en los teléfonos ...
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Social Media Tips For Small Businesses [INFOGRAPHIC]

Social Media Tips For Small Businesses [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
Social Media Tips For Small Businesses [INFOGRAPHIC]
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One In Three Are Using Social Media To Comment Live During The World Cup [STUDY]

One In Three Are Using Social Media To Comment Live During The World Cup [STUDY] | Social Media e Innovación Tecnológica | Scoop.it
One In Three Are Using Social Media To Comment Live During The World Cup [STUDY]
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6 Tips to Improve Your Facebook Page

6 Tips to Improve Your Facebook Page | Social Media e Innovación Tecnológica | Scoop.it
Build a successful Facebook page by combining these tips on cover and profile images, the about section, 3rd party apps for custom tabs, and posting updates

Via Peg Corwin
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Peg Corwin's curator insight, June 8, 11:38 AM

Basic tips, but worth a review.  Note the importance of image sizing.

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Así es el nuevo diseño y cambio de look de los perfiles profesionales de LinkedIn

Así es el nuevo diseño y cambio de look de los perfiles profesionales de LinkedIn | Social Media e Innovación Tecnológica | Scoop.it
La red social para profesionales acaba de lanzar un nuevo y completo...
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How to Increase Engagement on Google+ [Infographic]

How to Increase Engagement on Google+ [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
Short, simple posts generate the widest reach in terms of +1s and shares, while longer posts enjoy more engagement in the comments section.
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Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test

Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test | Social Media e Innovación Tecnológica | Scoop.it
Check out these new updates from Pinterest -- they could help your brand be more successful on the social network.
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Rescooped by Gladys Pintado from #Talento #networking #marcapersonal #liderazgo
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How Recruiters Really Look at Your LinkedIn Profile and Online Resume

How Recruiters Really Look at Your LinkedIn Profile and Online Resume | Social Media e Innovación Tecnológica | Scoop.it
TheLadders conducted a study tracking the eye movements of recruiters when looking at resumes (online and off) and LinkedIn profiles. Besides revealing that recruiters only look at resumes for about six seconds, the study also points out the most important areas job seekers should focus on.

Via Beatriz Recio
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malek's curator insight, May 26, 1:14 PM

Tracking eye movements is your best bet.  An applicant will have 30 seconds at best.

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¿Por qué es tan Importante Saber Escuchar al Cliente?

¿Por qué es tan Importante Saber Escuchar al Cliente? | Social Media e Innovación Tecnológica | Scoop.it
por Silvia Sanchez Se dice fácil, saber escuchar pero cuantos de nosotros tenemos esta habilidad y cómo la usamos no sólo para mantener una buena relación con nuestros clientes sino para ofrecerle ...

Via Juan Carlos Valda, Ricard Lloria
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Three Research Backed Content Marketing Insights You Should Know

Three Research Backed Content Marketing Insights You Should Know | Social Media e Innovación Tecnológica | Scoop.it
Content marketing intelligence and content marketing insights are the backbone of creating a great content marketing plan. Here are three insights to help.
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