Cuando nos adentramos en los paradigmas que rodean hoy a la construcción de una empresa, nos damos cuenta que entregar servicios de excelencia y lograr con ello el beneficio propio, es sin duda, el Dorado más perseguido por la empresa actual.
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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Scooped by Gladys Pintado onto Social Media e Innovación Tecnológica |
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler, Ivo Nový 
Martin Gysler's curator insight,
April 3, 3:42 PM
This excellent post says what we should know about Instagram and its use.
I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.
Let me know what is your opinion.
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
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Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.
What is social media curation?
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.
Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/ Via Shirley Williams (XeeMe.com/ShirleyWilliams), Martin Gysler 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.
Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :)) 
Carey Leahy's comment,
January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment,
January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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Small business success is top of mind for business owners who are hoping that 2012 will be a sharp improvement over 2011. With that in mind, we recently asked our readers to share their top tips for small business success. Here’s what they had to say.
2. Business Strategy. A strong business strategy, combined with alignment and discipline, can yield impressive small business growth. Ann Latham, president of Uncommon Clarity advises her clients to begin with a clear and short list of top priorities.
“What are the few things you can do that would really make a difference?” This could range from launching a new product to managing your most profitable set of clients to make them more profitable still. “You then must align your people and resources behind the strategy in order to achieve high levels of success,” notes Latham... Via Martin Gysler 
Lesley Rodgers's comment,
January 7, 2012 10:42 AM
Thanks for that - would you care to expand? Your input is appreciated..
Dave Phillipson's comment,
January 7, 2012 6:46 PM
Sure,
A Strategic plan was the best advice there. Their #1 of having a business plan was awful. Business plans do not keep one focused or on track. They are ficticious estimations. No company has ever stayed on it. Why? Because their business changes as it grows. Also, investors don't look at them and if BPs were important, why did Apple, Microsoft, Google, Ford, etc. etc. not have them? Customer Service is not what sets a company apart, it's a Brand Identity that does. CS can be fit into an identity, but not visa versa. Besides, CS is determined by the customer. A company may have good policies in place but the moment it upsets the customer(s) it goes haywire.... look at what happened with Sprint. Known for great customer Service but as soon as they mentioned a $2 fee - kaboom! The bottom line is this: Look at the source of the article. It's from an employment site. They aren't going to know much about running a business. There is a reason that http://www.GlobalCEOspace.com has had huge success for decades in pumping out member hits like Chicken Soup for the Soul, 911 Locator Services, #1 Pet Product, #1 Automotive, #1 Educational, Robert Kiyosaki's "Cash Flow", and the lead companies in just about every business category.
Lesley Rodgers's comment,
January 7, 2012 7:02 PM
Thanks Dave - it's great to have such clarity on issues where there's tons of info but easy to be pulled in all directions.
Thanks too for taking the time to do that for us :) Delete the scoop?
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If you need some new inspiration, you should check out this website and the list that they offer... it's great for new motivation. [note mg]
YouTube is filled with inspirational videos of all types, including those created by businesses or individuals looking to inspire others to succeed. Let’s look at 100 of the most inspiring business videos ever placed on this site. Great Inspirational Tips for Business Success Home Business Inspiration Humorous Business Inspiration Inspirational Business Quotes and Poems Motivational Speakers and Keynote Addresses Pop Culture Inspiration Success Stories Women in Business Inspiration
Read more: http://www.zencollegelife.com/100-of-the-most-inspiring-business-videos-on-youtube/ Via Martin Gysler Delete the scoop?
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Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).
Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?... Via Martin Gysler Delete the scoop?
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I have noticed that when the topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one.
Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way is a microblog not a network but it is so widely used it surfaces regardless of what topic is being discussed). The reality is, although these are the “Big Four”, there are so many to choose from and depending on “your fancy” or strategy you may want to develop a presence at other networks as a starting point.
Now that I have planted this seed in your thinking, where do you start? There are so many out there – really. So whatever your passion, go and find your network. If it doesn’t exist, hey create one! Via Martin Gysler Delete the scoop?
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