Cuando nos adentramos en los paradigmas que rodean hoy a la construcción de una empresa, nos damos cuenta que entregar servicios de excelencia y lograr con ello el beneficio propio, es sin duda, el Dorado más perseguido por la empresa actual.
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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler, Ivo Nový 
Martin Gysler's curator insight,
April 3, 3:42 PM
This excellent post says what we should know about Instagram and its use.
I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.
Let me know what is your opinion.
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
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A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/ Via Martin Gysler, Robin Good Delete the scoop?
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If you need some new inspiration, you should check out this website and the list that they offer... it's great for new motivation. [note mg]
YouTube is filled with inspirational videos of all types, including those created by businesses or individuals looking to inspire others to succeed. Let’s look at 100 of the most inspiring business videos ever placed on this site. Great Inspirational Tips for Business Success Home Business Inspiration Humorous Business Inspiration Inspirational Business Quotes and Poems Motivational Speakers and Keynote Addresses Pop Culture Inspiration Success Stories Women in Business Inspiration
Read more: http://www.zencollegelife.com/100-of-the-most-inspiring-business-videos-on-youtube/ Via Martin Gysler Delete the scoop?
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Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]
Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.
Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.
Read more: http://bit.ly/y0J3uK Via Martin Gysler Delete the scoop?
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That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]
CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.
Those numbers are huge for anyone who’s marketing online. But that’s not all.
Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.
But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.
And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.
Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/ Via Martin Gysler Delete the scoop?
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Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
Via Martin Gysler Delete the scoop?
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The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.
Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.
Social Media WordPress Plugins for 2012
Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/ Via Martin Gysler Delete the scoop?
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Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).
Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?... Via Martin Gysler Delete the scoop?
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What if there was an online place where you could lend a helping hand, connect with peers and get help?
What if that place was free?
Well, I have good news! Social Media Examiner is proud to introduce Social Media Examiner’s Networking Clubs.
Keep reading to learn more about the Networking Clubs and how you can get in.
Why Networking Clubs? Via Martin Gysler Delete the scoop?
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As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’
Let me talk about how I go about creating a social media dashboard
The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)
The real answer is that I am not tracking social media.
With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand... Via Martin Gysler Delete the scoop?
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Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.
Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest... Via Lauren Moss, roberto toppi Delete the scoop?
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html Via Martin Gysler Delete the scoop?
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If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/ Via Martin Gysler Delete the scoop?
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This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
Step 1: Topic selection
The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.
Read more: http://bit.ly/xiREwj Via Martin Gysler Delete the scoop?
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Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.
As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.
Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.
To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.
Via Martin Gysler 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.
What is social media curation?
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.
Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/ Via Shirley Williams (XeeMe.com/ShirleyWilliams), Martin Gysler 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.
Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :)) 
Carey Leahy's comment,
January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment,
January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.
There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.
Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.
Here are the 7 Simple Rules to Success on Twitter:...
Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter Via Martin Gysler Delete the scoop?
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Small business success is top of mind for business owners who are hoping that 2012 will be a sharp improvement over 2011. With that in mind, we recently asked our readers to share their top tips for small business success. Here’s what they had to say.
2. Business Strategy. A strong business strategy, combined with alignment and discipline, can yield impressive small business growth. Ann Latham, president of Uncommon Clarity advises her clients to begin with a clear and short list of top priorities.
“What are the few things you can do that would really make a difference?” This could range from launching a new product to managing your most profitable set of clients to make them more profitable still. “You then must align your people and resources behind the strategy in order to achieve high levels of success,” notes Latham... Via Martin Gysler 
Lesley Rodgers's comment,
January 7, 2012 10:42 AM
Thanks for that - would you care to expand? Your input is appreciated..
Dave Phillipson's comment,
January 7, 2012 6:46 PM
Sure,
A Strategic plan was the best advice there. Their #1 of having a business plan was awful. Business plans do not keep one focused or on track. They are ficticious estimations. No company has ever stayed on it. Why? Because their business changes as it grows. Also, investors don't look at them and if BPs were important, why did Apple, Microsoft, Google, Ford, etc. etc. not have them? Customer Service is not what sets a company apart, it's a Brand Identity that does. CS can be fit into an identity, but not visa versa. Besides, CS is determined by the customer. A company may have good policies in place but the moment it upsets the customer(s) it goes haywire.... look at what happened with Sprint. Known for great customer Service but as soon as they mentioned a $2 fee - kaboom! The bottom line is this: Look at the source of the article. It's from an employment site. They aren't going to know much about running a business. There is a reason that http://www.GlobalCEOspace.com has had huge success for decades in pumping out member hits like Chicken Soup for the Soul, 911 Locator Services, #1 Pet Product, #1 Automotive, #1 Educational, Robert Kiyosaki's "Cash Flow", and the lead companies in just about every business category.
Lesley Rodgers's comment,
January 7, 2012 7:02 PM
Thanks Dave - it's great to have such clarity on issues where there's tons of info but easy to be pulled in all directions.
Thanks too for taking the time to do that for us :) Delete the scoop?
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I have noticed that when the topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one.
Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way is a microblog not a network but it is so widely used it surfaces regardless of what topic is being discussed). The reality is, although these are the “Big Four”, there are so many to choose from and depending on “your fancy” or strategy you may want to develop a presence at other networks as a starting point.
Now that I have planted this seed in your thinking, where do you start? There are so many out there – really. So whatever your passion, go and find your network. If it doesn’t exist, hey create one! Via Martin Gysler Delete the scoop?
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Most of us are using Google and its services everyday. Their search engine, Gmail and Youtube are some the most popular Google products. But how many of you knew that Google has, for example, a tool for creating charts? And if you knew, were you actually using it?
Google has dozens of undiscovered, yet excellent products, people don’t know about. In Google Labs itself you can find plenty of useful tools and products for web designers and developers. Furthermore all Google services are free to use and that makes them appealing alternatives to paid products of a similar nature. For example, Google Docs can be a great alternative for Microsoft Office since it’s free, light and easy to use. This article presents 30 useful, practical and smashing products, tools and services from Google that you should consider using daily... Via Martin Gysler Delete the scoop?
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