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#SocialMedia y Método Kaizen, Servicios y Procesos; "hacer bien las cosas"

#SocialMedia y Método Kaizen, Servicios y Procesos; "hacer bien las cosas" | Social Media e Innovación Tecnológica | Scoop.it
Cuando nos adentramos en los paradigmas que rodean hoy a la construcción de una empresa, nos damos cuenta que entregar servicios de excelencia y lograr con ello el beneficio propio, es sin duda, el Dorado más perseguido por la empresa actual.
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
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Malvertising, ¿la evolución del adware?

Malvertising, ¿la evolución del adware? | Social Media e Innovación Tecnológica | Scoop.it
La práctica de insertar malware en publicidad ya es conocida, pero el término malvertising estuvo sonando en las últimas semanas. ¿Es lo mismo que adware?
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#eCommerce : 5 elementos que no deben faltar en tu página de inicio de una tienda online

#eCommerce : 5 elementos que no deben faltar en tu página de inicio de una tienda online | Social Media e Innovación Tecnológica | Scoop.it

En Internet, y más en el comercio electrónico, dispones de muy pocos segundos para retener a un posible comprador. En esos breves segundos, tu tienda online debe atrapar la atención del visitante y causar una gran primera impresión. Si no eres capaz de lograrlo, el usuario sencillamente se irá y perderás la oportunidad  de generar una venta.

Por lo general, para la mayoría de los usuarios la primera página a la que tienen acceso  en tu tienda online será la página de inicio. Es la puerta de entrada, lo más parecido al escaparate de cualquier tienda física. Pero… ¿está preparada tu página de inicio para captar la atención del usuario?

A continuación te detallo 5 elementos que no deberían faltar en tu página de inicio. ¡Ojo!, si hacen falta, es momento de agregarlos:

Producto y propuesta de valor

Tienes apenas 3 segundos para comunicar qué vendes, por lo tanto, muestra a tu usuario claramente y sin tapujos tu producto y cuál es la propuesta de valor. ¿Cómo conseguirlo? Puedes usar una gran foto acompañada de un eslogan que describa perfectamente la propuesta de valor, o utilizar un carrusel de imágenes. Está opción quizá es la más recomendable si cuentas con  un extenso catálogo online y necesitas destacar varios productos.

Un buen ejemplo de ello es la tienda online de baterías externas portátiles Tigo, que muestra de una forma clara en su página de inicio qué tipo de productos vende y la propuesta de valor que ofrece.

 

Navegación por categorías

Normalmente tu tienda online dispondrá de un menú de navegación que será visible en todas la páginas, aunque en la página de inicio es buena idea que muestres un bloque de navegación por categorías acompañado de una imagen y texto descriptivo. De este modo podrás llamar la atención y guiar al usuario de forma visual. En el caso de disponer de una gran cantidad de categorías, lo más conveniente será mostrar aquellas de mayor importancia para tu tienda online.

 

Productos destacados

Como se ha comentado anteriormente, si el principal objetivo de tu página de inicio es captar el interés del posible comprador, la mejor manera de hacerlo es mostrando una recopilación de los productos más destacados. Incluye una muestra de:

Productos en oferta: Pocas cosas atrapan más a un posible comprador que la oportunidad de adquirir productos a menor precio.Productos más vendidos: Es una manera muy sencilla de generar expectativa y confianza por un producto.Novedades: Será una buena manera de mostrar al usuario las últimas novedades de tu catálogo.

 

Un buen ejemplo, es la tienda de ropa de cama RopadeCama.com, la cual muestra de una forma destacada los nuevos productos de la nueva temporada.

Llamadas a la acción

Las llamadas a la acción no pueden faltar en tu página de inicio. Es una gran forma de generar urgencia o necesidad en el usuario. Acompaña las imágenes de tus productos con textos como “Comprar ahora”, “Reserva ya”, “Lo quiero"…

 

Opiniones de clientes

Generar confianza en el usuario es complicado, y más cuando todas las tiendas online hacemos uso de las mismas técnicas de marketing y captación. Por lo tanto, la mejor manera de generar confianza hacia el usuario es dejar que tus clientes lo hagan por ti. Una zona donde tus clientes tengan la posibilidad de externar sus opiniones te servirá para que clientes que recién llegan puedan conocer cómo ha sido la experiencia de otros usuarios, generando seguridad y un ambiente que propicie realizar una compra con total confianza.

 

Quizá existan más elementos que quieras y puedas agregar conforme tu experiencia, pero con estos 5 básicos, tu página de inicio gozará de mayores posibilidades para captar la atención del usuario.



Read more: http://www.shopify.com/blog/15375453-5-elementos-que-no-deben-faltar-en-tu-pagina-de-inicio#ixzz3DBSjkw7c


Via Jesus Alvarez desde www.sercompetitivos.com
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6 Ways to Boost Your Business Instagram Account

6 Ways to Boost Your Business Instagram Account | Social Media e Innovación Tecnológica | Scoop.it
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to …
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social Media e Innovación Tecnológica | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

Via janlgordon
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janlgordon's curator insight, August 27, 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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7 Blog Post Formulas That Will Boost Your Business Blog

7 Blog Post Formulas That Will Boost Your Business Blog | Social Media e Innovación Tecnológica | Scoop.it
We all know an editorial calendar will keep our business blog on track, and focus our marketing on message but what sort of blog posts do we populate the editorial calendar with? In this post I’m going to share with you the most popular blog post formulas for small business owners to use in their blogging. Read …
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How to Use B2B Content Marketing to Become Thought Leaders

How to Use B2B Content Marketing to Become Thought Leaders | Social Media e Innovación Tecnológica | Scoop.it
Content marketing is a relatively new area in marketing. As a marketer for a B2B brand, you can use B2B content marketing to conquer the top spots of search engines and make your brand a thought leader.
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Online Travel Marketing Statistics 2014 | [Infographic]

Online Travel Marketing Statistics 2014 | [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
An easy-to-read infographic on how travelers book and plan their travels and what devices they normally use.
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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, juandoming
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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#IoT : Designing for Manufacturing's 'Internet of Things'

The deeper meshing of virtual and physical machines offers the potential to truly transform the manufacturing value chain, from suppliers through customers, an…
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Jumpstart: The Guide To Growing A Startup With Inbound Marketing

Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From t…
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#BigData : Educación y Datos Masivos

Los datos masivos (Big Data) están cambiando la forma de acceder, comprender, planificar y también la forma de vivir. Este nuevo paradigma están entrando de ll…
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10 Commonly Missed SEO Opportunities For WordPress Awesomeness

Are you missing opportunities when it comes to optimizing WordPress websites for search engine success? This deck offers something for all levels. Jason White…
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Por qué los retuiteadores son importantes para tu Marketing en Twitter

Por qué los retuiteadores son importantes para tu Marketing en Twitter | Social Media e Innovación Tecnológica | Scoop.it
Quién hace RT es un indicador de si tus estrategias de marketing en Twitter tiene éxito y cumplen con sus objetivos ¿Conoces a tus retuiteadores?

Via xianinastur
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Hazle caso al Dinosaurio Azul de Facebook y cuida tu Privacidad

Hazle caso al Dinosaurio Azul de Facebook y cuida tu Privacidad | Social Media e Innovación Tecnológica | Scoop.it
Aprende cómo el simpático dinosaurio azul de Facebook te ayuda a mejorar tus ajustes de privacidad y compartir solamente lo que quieras con quien quieras.
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Your Social Community Does Not Belong to You or Your Organization

Your Social Community Does Not Belong to You or Your Organization | Social Media e Innovación Tecnológica | Scoop.it
I’ve now heard this stance more than a few times from reputable sources and it really makes me sweat. My career is centered on social media and this one sentence puts that into question. Why do we work tirelessly to build a social community? What is the real value of it? The truth is, the …
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Cómo sacar provecho a los ‪‎tableros‬ de mapas de Pinterest

Cómo sacar provecho a los ‪‎tableros‬ de mapas de Pinterest | Social Media e Innovación Tecnológica | Scoop.it

Sabemos que os encanta ‪#‎Pinterest‬, por ello hoy conoceréis desdetresensocial la importancia de geolocalizar vuestro contenido.

 

"Cómo sacar provecho a los ‪#‎tableros‬ de mapas de Pinterest"

 

http://on.fb.me/1qva8Pg


Via xianinastur
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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Social Media e Innovación Tecnológica | Scoop.it
As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for …
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Your #SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools

Your #SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools | Social Media e Innovación Tecnológica | Scoop.it
All the search engine and SEO news and announcements from the week of August 16th - August 22nd, 2014.
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83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]

83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY] | Social Media e Innovación Tecnológica | Scoop.it
83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
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How Pinterest Messaging could transform travel planning

How Pinterest Messaging could transform travel planning | Social Media e Innovación Tecnológica | Scoop.it
Messaging, a recently announced feature on the photo-pinning platform Pinterest, is the next phase of its domination of targeted consumer engagement.

Via Luis Costa
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Cronograma y Tareas Community Manager

Cronograma, tareas, guía, consejos, para el community Manager. Pautas básicas y tips. Social Media
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#Marketing : Qué es y para qué se realiza un Estudio de Mercado

Estudio de Mercado
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6 Tools and Software you should use to filter the Internet for Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed"…
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#IoT : 5 Ways the Internet of Things Will Make Marketing Smarter

Internet of things is more than a buzzword. It has the potential to change everything about the way we do modern marketing.
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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | Social Media e Innovación Tecnológica | Scoop.it
Access Twitter Analytics

[Editor's Note: This article was written before a recent update to Twitter's Analytics Dashboard. We've updated the article with new information and screenshots.]

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Find out how to use Twitter’s analytics dashboard to find the data you’re looking for.

If you don’t already have an advertiser account, you can request advertiser status by going to https://analytics.twitter.com. You’ll have to submit some information about your company, including payment information.

You’ll also need to set up a Promoted Tweet or Twitter Card campaign. However, if you set the campaign to run on a future date, you can cancel it when you get access to Analytics — that way you don’t actually have to pay.

When your account is changed to advertiser status, log in to see the Twitter Analytics dashboard. You have access to four distinct sections: Tweets, Followers, Twitter Cards and a drop down menu with options to Switch accounts (handy if you handle more than one Twitter account) and Edit access to account.

Use Twitter’s analytics dashboard to find the data you’re looking for.

I share the useful functions of each of those options below.

Tweets Dashboard

The tweets dashboard is the best place to find detailed information about how your outgoing messages are performing. At a glance you can see the month’s interaction and the best tweets you sent out.

The top graph on the page shows the past month of activity in terms of mentions, follows and unfollows. You can also see daily performance—just hover over the date you want more information for.

Use Twitter Analytics to track monthly impressions.

Under the graph is a section that highlights all of your recent tweets and details the impressions, engagement and engagement rate associated with each tweet.

Find out which tweets did the best to find out what content your leads respond to.

In the right sidebar you can see engagement over the last month. Use this data tofigure out which days showed the best performance and replicate the tactics used on those days.

If you want to compare this month’s data to past data, you can download a CSV file (click Export Data) with details on tweets for the past several months.

You can then use that data to determine whether interaction has changed, what content your leads interacted with most and when they interacted with it.

Now you know which tweets to reschedule and when to post them.

Followers Dashboard

The Followers component of Twitter Analytics offers insights that third-party services can’t necessarily provide. In addition to tracking follower increases and information on gender and location (charting the top countries, states and cities where your audience members live), the Followers dashboard is the easiest way to find out which topics your followers find most interesting.

By tracking your audience’s changing interests, you will know what areas you should focus on for both original content and the content you retweet.

Know what your audience responds to so you can plan more relevant content for them.

The Follower dashboard also shows you the top ten accounts your followers follow, ranked by percentage.

A quick look at these audience profiles shows that they like accounts offering research-based resources on education.

Use this insight to better understand what kind of information your followers are interested in on Twitter.

Twitter Cards Dashboard

If you use Twitter cards to promote your business, click the Twitter Cards link at the top of your dashboard to track how they’re working out. Modify any cards that aren’t performing well or try out another type of card.

Manage User Profiles

You can give other Twitter users access to the dashboard as needed. However, you don’t have to give the new users access to campaigns. You can set permissions so they can only access analytics data. This way, employees who don’t post on Twitter but may have use for the data can log into your brand’s analytics to find what they need.

To manage user profiles, hover your mouse over your account name (in the right corner) and choose Edit Access to Account from the menu.

You can give team members access to your Twitter Analytics account.

In the pop-up box, type the username (not the Twitter handle) of the person you want to grant access to. Next, choose the level of access that person can have—administrator or analyst.

Determine how much access your new user has.

You can add any number of users and change their access permissions, including removing them completely.

Switch Between Managed Accounts

If you use your Twitter handle to manage multiple Twitter accounts, you can access each of those within your Analytics dashboard. Click on your username, select Switch Accounts from the menu and click the name of the account you want to work with.

Switch among multiple accounts and set a primary account if you want to.

You can also set a primary account so when you log back in, you go straight that account’s analytics and bypass the main dashboard.

Conclusion

Each of the streamlined Twitter Analytics dashboards offers specific data you need to track campaigns and your overall account success. Being able to mine your Twitter data for a deeper look at what’s working and what’s not is an important factor in promoting your brand on Twitter.


Via Jesus Alvarez desde www.sercompetitivos.com
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