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Social Media - Social Media Marketing - Branding
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Gladys Pintado
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Scooped by Gladys Pintado onto Social Media e Innovación Tecnológica |
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Embrace Save The World Marketing Via Martin (Marty) Smith 
Yu Ji's curator insight,
May 21, 6:37 AM
To some extent, it pointed the changes happened today in marketing and how to cope with such changes. Delete the scoop?
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Ken Morrison's curator insight,
May 20, 8:36 AM
I will be honest, I held a silly grudge against Tumblr because they kicked me out about once every three months due to a password conflict. I used it enough to see the value, but I never dove in very deeply. I wasn't impressed with their customer service. I watched others create intriguing sites. 
wanderingsalsero's curator insight,
May 21, 1:20 AM
I'm finally realizing that Tumblr is going to have to be my alternative to Posterous. I can only hope that Tumblr's recent acquisition by Yahoo will be a positive. Hopefully Yahoo is tired of being a distant #2 and won't mess Tumblr up like Twitter did Posterous.
What I do wonder is why there doesn't seem to be much clear information out there about Tumblr. Myself....I always found it kinda confusing. I never had confidence in navigating around it and I got tired of see weird shit on what I thought was MY blog every time I logged in. Delete the scoop?
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As it turns out, social media and search go hand-in-hand... From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for. Via Lauren Moss, John van den Brink 
Joe Wise's curator insight,
May 21, 5:33 PM
Helpful in knowing which clients will need you to pull content out of thin air for them > 
Ramzi Mouakassa's curator insight,
Today, 7:06 AM
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure 
Michelle Gilstrap's curator insight,
Today, 12:37 PM
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers. Delete the scoop?
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Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Via Tammy Katz , Jesus Alvarez 
Mike Ellsworth's comment,
April 1, 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment,
April 1, 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
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If you often struggle to create enough content, the solution may be more about maximizing the effectiveness of each content marketing effort. Try these 7 steps. Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
January 21, 9:19 AM
Solve Your Biggest Content Marketing Problem In 7 Easy Steps Delete the scoop?
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Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.
Read more: http://bit.ly/SCegfa
Via John van den Brink, Robin Martin Delete the scoop?
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Via Martin Gysler Delete the scoop?
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Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
Via Martin Gysler Delete the scoop?
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Un interesante artículo publicado en The Huffington Post nos invita a reflexionar sobre las predicciones para el Social Media Marketing a... Delete the scoop?
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Introduction Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to sales. Introd... Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon Delete the scoop?
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Via Martin (Marty) Smith, Firas Ghunaim
Martin (Marty) Smith's curator insight,
May 19, 4:28 PM
Color Is MASTER of Us All Infographics: Delete the scoop?
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Analysis of two years of Scoopit use to curate and create content marketing. Via Martin (Marty) Smith 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M 
Susan Daniels's curator insight,
May 19, 11:17 AM
I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative. Warmly, Susan Daniels Delete the scoop?
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Do you think that you are wasting money on conventional marketing campaigns and are not gaining any profit? Don't you want to promote your brand in an Via Thomas Faltin, Martin (Marty) Smith 
Charlotte Eglinton's comment,
April 8, 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment,
April 9, 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment,
April 9, 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.
Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest... Via Lauren Moss, roberto toppi Delete the scoop?
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Business owners everywhere need to update their level of awareness of the effectiveness of inbound marketing versus the traditional outbound marketing, and they must stay on top of the data available re the effectiveness of the key social media platforms in delivering new business leads, so that in future they can make effective marketing decisions.
A key piece of data now available to business owners, indicates that leads sources as a result of inbound marketing, are 61% less costly than leads sourced as a result of traditional outbound marketing efforts.
This excellent article (albeit a promotion piece), provides great intelligence about many aspects of lead generation, intelligence that all business owners should be putting to good use, as they plan future marketing activities. Via Daniel Watson Delete the scoop?
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Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.
As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.
Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.
To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.
Via Martin Gysler 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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El Diario Digital de Marketing y Publicidad... Delete the scoop?
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Social Media Marketing e Innovación Tecnológica... Delete the scoop?
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