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6 Tips to Improve Your Facebook Page

6 Tips to Improve Your Facebook Page | Social Media e Innovación Tecnológica | Scoop.it
Build a successful Facebook page by combining these tips on cover and profile images, the about section, 3rd party apps for custom tabs, and posting updates

Via Peg Corwin
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Peg Corwin's curator insight, June 8, 11:38 AM

Basic tips, but worth a review.  Note the importance of image sizing.

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ENGAGEMENT on LinkedIn [INFOGRAPHIC]

ENGAGEMENT on LinkedIn [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
Although LinkedIn is not as appealing as Facebook, Googleplus or Twitter, but with 259 million users, 184 million monthly unique visitors, 3 million business pages and 2.1 million groups, it's a huge social network that you cannot afford to ignore.

Via Peg Corwin
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Peg Corwin's curator insight, January 5, 11:37 AM

Readable infographic about various aspects of LINKEDIN, including engagement.


Quote: "Posting 20 status updates a month will help reach 60% of your unique audience monthly."


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TIPS - 6 Random Tips for the Most Popular Social Platforms Right Now

TIPS - 6 Random Tips for the Most Popular Social Platforms Right Now | Social Media e Innovación Tecnológica | Scoop.it
You probably have signed up for Twitter, Facebook, Pinterest and even Google Plus... but are you seeing actual results? If not, these tips will help you!

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Peg Corwin's curator insight, November 27, 2013 9:33 PM

See 2 tips for GOOGLE+, including the use of formatting on its updates shown in the infographic above.  


Also one about pinning Google+ posts for additional exposure. Click for all the details.


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Haiku Deck & Scoopit Examples Of New SaaS Development Model

Haiku Deck & Scoopit Examples Of New SaaS Development Model | Social Media e Innovación Tecnológica | Scoop.it

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  


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Gamify with Gamification by Design

Gamify with Gamification by Design | Social Media e Innovación Tecnológica | Scoop.it
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...

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5 Easy To Implement Viral Marketing Tips

5 Easy To Implement Viral Marketing Tips | Social Media e Innovación Tecnológica | Scoop.it
Everyone Is In The Viral Business Now When everyone is in the “viral business” it is harder for anyone to cut through clutter and have a small thing become a big thing.

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Martin (Marty) Smith's curator insight, September 9, 2013 12:31 PM

Here are the five tips I just wrote about:

* Process is Product.

* Know Your Content, Not All Content Is Equally Viral

* Who You Know, Who You Follow Matters.

* When to post What and Where.

* Great Titles & Share Break Out Data.


Follow those easy to implement viral marketing tips and maybe your next post goes "mega-viral".

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20 Facebook Business Page Tips

20 Facebook Business Page Tips | Social Media e Innovación Tecnológica | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.

Via Peg Corwin, massimo facchinetti, Jesús Hernández
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Peg Corwin's curator insight, July 24, 2013 9:46 AM

Facebook tips, in text and an infographic for visuals. Good reminders.


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Daniela Scapoli's curator insight, July 25, 2013 4:39 AM

Non è vero che Fb è inutile, si può usarlo bene e ricavarci molto anche se lo usa non per business ma per le relazioni personali (e poi: c'è differenza?)

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5 Ways Instagram Helps Market Your Business

5 Ways Instagram Helps Market Your Business | Social Media e Innovación Tecnológica | Scoop.it
There several ways that you can use Instagram help market your business grow loyalty fans gain more exposure your brand: Photo Contests. If you want see quick spike followers Instagram, holding contest way do it.

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Five Fitness Pune's comment, July 2, 2013 5:03 AM
Valuable information.
Martin (Marty) Smith's comment, July 2, 2013 3:46 PM
I like Tyler's tip too. We live in a a "Behind The Curtain" time. Everyone wants to peek into how things are done. In fact sometimes I think we need to be more careful about timing. Cinemax puts a "behind the scenes" look at one of my favorite action series (StrikeBack) and it ruins the illusion of the episode I'm about to watch. So LOVE this tip, but don't share too much at the wrong time.
Tyler Negus Snidow's comment, July 3, 2013 9:16 AM
Thanks Martin. And yes - reveal info. with respect spoiler alert mentality!
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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Social Media e Innovación Tecnológica | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, John van den Brink
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Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Deborah Spector's curator insight, May 20, 2013 3:28 PM

Great usable suggestions. Since I just published a new blog post I need to get busy!

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How to Get More Clicks on #Twitter [Infographic]

How to Get More Clicks on #Twitter [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
I've often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 23, 2013 8:52 AM

Great infographic on hotw to form tweets for maximum response.

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When #ROI Represents the Realization of Influence

When #ROI Represents the Realization of Influence | Social Media e Innovación Tecnológica | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Social Media e Innovación Tecnológica | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


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The State of Social Media and Social Media Marketing in 2012 #Marketing #smm

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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PINTEREST is Great for Conversion Marketing - Infographic

PINTEREST is Great for Conversion Marketing - Infographic | Social Media e Innovación Tecnológica | Scoop.it

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Peg Corwin's curator insight, January 18, 1:45 PM

Quote on Pinterest for conversions: "Did you know that Pinterest will generate you four times more money per click than Twitter? And 27% more than Facebook?"


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PLACE PINS - Pinterest Launches ‘Place Pins’ - A Local SEO Secret

PLACE PINS - Pinterest Launches ‘Place Pins’ - A Local SEO Secret | Social Media e Innovación Tecnológica | Scoop.it
Pinterest Has Now Added 'Place Pins' A Secret Tool For Boosting Local SEO For Local Businesses.

Via Peg Corwin, luigi vico
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Peg Corwin's curator insight, December 15, 2013 9:37 PM

Great sections on PINTEREST BEST PRACTICES and also a step by step guide on using PLACE PINS for your your local business.


Why?  Builds awareness of new potential customers.


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#IFTTT for RSS > Facebook fanpage

#IFTTT for RSS > Facebook fanpage | Social Media e Innovación Tecnológica | Scoop.it
Connect Feed and Facebook Pages with Recipe 117539 by andreasdwnd.

Via Peg Corwin
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Peg Corwin's curator insight, November 14, 2013 4:17 PM

TiP: Create automatic link updates on your Facebook page from a news feed using IFTTT.  Maybe write your take in a comment?


Click to join IFTTT and then create the recipe.


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5 LinkedIn Headaches, Cured - InformationWeek

5 LinkedIn Headaches, Cured - InformationWeek | Social Media e Innovación Tecnológica | Scoop.it
Tame your LinkedIn endorsements mess, change settings so people won't guess you're job hunting, and more.

 

Every social network has its challenges and LinkedIn is no exception. Here's a look at some of the most common LinkedIn frustrations plus step-by-step instructions for fixing them, including where to find important settings if you're starting a new job search, how to remove annoying endorsements from your profile, and how to delete contacts you uploaded accidentally.


Via Anita Windisman, Gerrit Bes, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 20, 2013 6:46 AM

Having several of these headaches now so helpful post.

Iron Dane Richards's curator insight, November 21, 2013 11:14 AM

So Important to those Seeking a Career or Employer Change! Great Insight!

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FACEBOOK TIPS - 6 Powerful Ways to Improve Your Social Mobile Marketing

FACEBOOK TIPS - 6 Powerful Ways to Improve Your Social Mobile Marketing | Social Media e Innovación Tecnológica | Scoop.it
Discover the six most engaging mobile apps to integrate with your social media marketing and leverage your mobile presence.

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Peg Corwin's curator insight, October 1, 2013 11:23 AM

How to tweek your FACEBOOK PAGE:


- "Create valuable page content.
- Post at the right time of day
- Use native ads"

Click to learn more tips for Twitter, Instagram, Foursquare, Living Social/Groupon, and Localmind.


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Personal Branding Via Linked: 17 Must-Have Items

Personal Branding Via Linked: 17 Must-Have Items | Social Media e Innovación Tecnológica | Scoop.it
Want to create the perfect professional LinkedIn profile? Here's a checklist of 17 must-have items, including keyword advice, endorsements and more!

Via Anneliz Hannan, Martin (Marty) Smith
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Anneliz Hannan's curator insight, August 16, 2013 7:28 AM

See infographic of LinkedIn Profile Tips

Martin (Marty) Smith's curator insight, August 16, 2013 7:45 AM

Great personal branding tips for LI here.

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Social Media e Innovación Tecnológica | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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9 Tips to Power Up Your Social Media [+1 From Marty]

9 Tips to Power Up Your Social Media [+1 From Marty] | Social Media e Innovación Tecnológica | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 18, 2013 7:03 AM

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn't have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

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#Branding : How to Build Your Brand Online – Infographic

#Branding : How to Build Your Brand Online – Infographic | Social Media e Innovación Tecnológica | Scoop.it
The definition of branding is a particular product or a characteristic that serves to identify a particular product. In other words, it's what people think of w

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 23, 2013 12:00 PM

Excellent visualization of tips we all know, love and try to practice.

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Get Your Facebook Page Ready For Graph Search

Get Your Facebook Page Ready For Graph Search | Social Media e Innovación Tecnológica | Scoop.it

Helpful timely HOW TO and there is more work to be done than you may realize. 


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The Bro’s Guide To #Pinterest

The Bro’s Guide To #Pinterest | Social Media e Innovación Tecnológica | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


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The Ultimate #News Resource Guide to Social Marketing: 55 #Top #Marketing, #Technology and #SocialMedia News, Analysis and Trends Resources

The Ultimate #News Resource Guide to Social Marketing: 55 #Top #Marketing, #Technology and #SocialMedia News, Analysis and Trends Resources | Social Media e Innovación Tecnológica | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.

 

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.

 

Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.

 

To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.

 

Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.