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Ask the right questions and make the right choices and your mobile app could be an integral part of your growth strategy.
4 Ways to Fit Your Mobile App Into Your Business Strategy
Great insight on how to enhance your follwing through creating mobile apps. This coencides with how to make your business as consumer friendly on the web.
Presentation given at the imh e-commerce conference in Nicosia, Cyprus on March 14th, 2013