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Social Media - Social Media Marketing - Branding
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social Media e Innovación Tecnológica | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

Via janlgordon
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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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50 Plus Tips on How To Use Twitter in Your Classroom

50 Plus Tips on How To Use Twitter in Your Classroom | Social Media e Innovación Tecnológica | Scoop.it

Back again to Twitter but this time with a wonderful collection of more than 50 ideas and tips on how to put this popular social networking and microblogging tool to work in your classroom. Teachers and educators from all around the world have been experimenting with it and each one has something new to add to our knowledge about the importance of using not only Twitter but social media in general in education. The ideas below are organized onto different categories, check out the one that you are interested in and start exploring what it has to offer you. Enjoy


Via Dr. Susan Bainbridge, Jesus Alvarez desde www.sercompetitivos.com
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Bill Weigall's curator insight, October 12, 2013 11:28 PM

While no-one is likely to use all of these, most of us would find something appealing in this.

Mary Glynn's curator insight, October 13, 2013 11:30 AM

This tweet provides interesting ways to bring the 21st century into the classroom, and presents some good ideas on how to get the children more engaged and involved in class.

I have to say that I never really saw how Twitter could be useful in schools. I thought that it was just a way for people to express their immediate feelings and thoughts, and to see what celebrities are doing. I never thought that Twitter could be applied in the classroom in so many different ways! Using Twitter as a bulletin board is a great way to reach children. I didn't even realize that the University of Maryland and many universities utilize Twitter for this purpose. For example, when there severe weather and there is a school delay or closing, President Wallace Loh tweets to the UMD community letting them know whether or not classes are cancelled. Twitter can also be used to send out mini quizzes to students which they can answer for bonus points. Honestly, I never thought that students and teachers could communicate through Twitter in all of these ways! Truly brilliant! The tweet also describes how Twitter hash-tags can be used for organizing information in the classroom. By creating a classroom hash-tag, students can see other classmates' thoughts on class and teachers can look for questions students have. I think using the hash tag can be very beneficial because it's a space where everything can be piled together connected by a single hash-tag. However, it can be a disorganized pile if there is not structure and directions on what the hash-tag should be used for. I think if students are given a guideline on what the teacher is looking for in on the hash-tag (questions, thoughts on today's readings), then the classroom will profit from having a classroom hash-tag. There are so many more amazing ways Twitter can be used in school! This tweet really opened my eyes to the academic ways of using Twitter. I have become more accepting to having forms of social media in the classroom after reading this tweet. I think it is all about the way you use technology in the classroom. If you use it properly, it can change the way we teach and truly bring education into the 21st century.
Investors Europe Stock Brokers's curator insight, October 14, 2013 4:02 AM

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Global Local Social Media

Global Local Social Media | Social Media e Innovación Tecnológica | Scoop.it
I have just finished my slides for a presentation I am giving in September at the Pharma eMarketing Congress in Barcelona http://pharma.flemingeurope.com/pharma-emarketing-congress. ; I will be talk...

Via Ron Sela
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Ron Sela's curator insight, September 2, 2013 7:32 AM

Global Local Social Media

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media e Innovación Tecnológica | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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The Explosion of #Pinterest and Why You Should Read This Report

The Explosion of #Pinterest and Why You Should Read This Report | Social Media e Innovación Tecnológica | Scoop.it

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)

 

The most important thing in this piece is the report, here's what you'll see:

 

A new Engauge white paper breaks down:

 

**the make-up of the average Pinterest user 

 

**shows that the end result of less reading is more of a focus on content curation than creation.

 

**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

 

This is what caught my attention - a quote from a user:

 

"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. 

 

Read full article here: [http://rww.to/yQtDNQ]


Via janlgordon
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Alessio Manca's comment, March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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El 91% de los responsables de selección utilizan las redes ... - MKM Publicaciones

El 91% de los responsables de selección utilizan las redes ... - MKM Publicaciones | Social Media e Innovación Tecnológica | Scoop.it
MKM PublicacionesEl 91% de los responsables de selección utilizan las redes ...MKM PublicacionesPeopleMatters, consultora especializada en Gestión de Personas, y túatú social media & pr, agencia especializada en comunicación on y offline a través ...
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Kantar media compra la mayor agencia china de análisis de redes ... - elEconomista.es

Kantar media compra la mayor agencia china de análisis de redes ... - elEconomista.es | Social Media e Innovación Tecnológica | Scoop.it
Kantar media compra la mayor agencia china de análisis de redes ...elEconomista.esKantar Media ha adquirido CIC, la agencia líder de China en análisis de redes sociales.
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Social Shopper Marketing para superar las fronteras del on y el off | Territorio creativo

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"Las redes sociales se está convirtiendo en el ADN de la sociedad" · ELPAÍS.com

"Las redes sociales se está convirtiendo en el ADN de la sociedad" · ELPAÍS.com | Social Media e Innovación Tecnológica | Scoop.it
Nicholas Negroponte, presidente emérito del Instituto de Tecnología de Massachusetts, continúa con su cruzada educativa.

Via Raul Garcia
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Encuestas, la primera aplicación para los grupos de LinkedIn

Encuestas, la primera aplicación para los grupos de LinkedIn | Social Media e Innovación Tecnológica | Scoop.it
La participación que se origina en los más de un millón de grupos que existen en la actualidad en la red social profesional LinkedIn se verá ahora (Ya se pueden hacer encuestas en los grupos de #LinkedIn

Via Fernando Gabriel Gutiérrez
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29 Herramientas para un atareado Community Manager – Infografía

29 Herramientas para un atareado Community Manager – Infografía | Social Media e Innovación Tecnológica | Scoop.it

Do you find that you are using more and more marketing tools and you need more knowledge oftechnology in marketingthan ever before?

 

The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing. [...]


Via Jordi Carrió Jamilà, Lydia Gracia
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Jordi Carrió Jamilà's curator insight, December 8, 2013 2:03 PM

¡Uff menudo lio tanta herramienta!

Lydia Gracia's curator insight, December 9, 2013 3:34 AM

Tendriamos que imprimirla y ponerla al lado de la "to do list"


à imprimer et à mettre à côté de la TO DO list!

Lydia Gracia's comment, December 9, 2013 3:36 AM
de ahi que el Community Manager se especialice cada vez mas, no puede hacerlo todo! (pero todo es cuestion de método y de organizacion)
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7 Hot Tips For Executing Your Social Media Marketing Strategy

7 Hot Tips For Executing Your Social Media Marketing Strategy | Social Media e Innovación Tecnológica | Scoop.it
Read this article for 7 hot tips to execute your social media marketing strategy.

Via Ron Sela
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Ron Sela's curator insight, September 8, 2013 8:48 AM

7 Hot Tips For Executing Your Social Media Marketing Strategy

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Are You Nurturing a Social Media Community or a Self Serving Empire?

Are You Nurturing a Social Media Community or a Self Serving Empire? | Social Media e Innovación Tecnológica | Scoop.it
How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. Serve your community the best possible content you can that helps them meet their goals.

Via Ron Sela
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Ron Sela's curator insight, July 31, 2013 6:59 AM

Are You Nurturing a Social Media Community or a Self Serving Empire?

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The Social Business Shift- Learning To Dance With Customers [Infographic]

The Social Business Shift- Learning To Dance With Customers [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink, donhornsby, Martin (Marty) Smith
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Social Media Marketing: Un cambio total de cultura empresarial ...

Social Media Marketing: Un cambio total de cultura empresarial ... | Social Media e Innovación Tecnológica | Scoop.it
Un interesante artículo publicado en The Huffington Post nos invita a reflexionar sobre las predicciones para el Social Media Marketing a...
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Existen 2.000 millones de internautas y el 84% está en redes sociales - Diario de Navarra

Diario de NavarraExisten 2.000 millones de internautas y el 84% está en redes socialesDiario de NavarraLas empresas deberían tener en cuenta que el 84% de los más de 2.000 millones de internautas en el mundo está presente en redes sociales, según...
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Etiquetar una foto en Facebook puede afectar derechos personalísimos | Informática Legal - Asesores en Derecho Informático, de Internet y los Emprendimientos Web

Etiquetar una foto en Facebook puede afectar derechos personalísimos | Informática Legal - Asesores en Derecho Informático, de Internet y los Emprendimientos Web | Social Media e Innovación Tecnológica | Scoop.it
El advenimiento de las nuevas tecnologías, y en particular de las redes sociales, ha impactado decididamente en las relaciones humanas a tal punto que, para muchos, aquel que no tiene Facebook o Twitter, no existe.
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Trucos para Google+

Trucos para Google+ | Social Media e Innovación Tecnológica | Scoop.it
Hola:

Una infografía sobre cómo manejar Google +.
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7 Epic Uses of Twitter's New Embeddable Tweets Feature

7 Epic Uses of Twitter's New Embeddable Tweets Feature | Social Media e Innovación Tecnológica | Scoop.it
How to use Twitter's new embedded tweets feature in your marketing...
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¿Cómo prolifera la tendencia y el hábito por compartir información y contenidos en los social media? - Puro Marketing

¿Cómo prolifera la tendencia y el hábito por compartir información y contenidos en los social media? - Puro Marketing | Social Media e Innovación Tecnológica | Scoop.it
Este año, Facebook representó más de la mitad de todas las actividades y acciones realizadas a la hora de compartir información...

Via Fernando Gabriel Gutiérrez
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