Social Media e Innovación Tecnológica
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Rescooped by Gladys Pintado from Storytelling, Social Media and beyond
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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Social Media e Innovación Tecnológica | Scoop.it

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.


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Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Gladys Pintado from The Evolving World of Marketing
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Content Marketing Sweetens the Mix [Infographic]

Content Marketing Sweetens the Mix [Infographic] | Social Media e Innovación Tecnológica | Scoop.it
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...

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janlgordon's comment, June 12, 2013 12:36 PM
Jesus Hernandez Thanks for sharing this!
Ricard Lloria's comment, June 12, 2013 12:38 PM
You´re Wellcome Jan!! Have a nice day!
Brandon Olander's curator insight, June 26, 2013 11:04 AM

A very detailed infographic around how content is king and "content marketing" is a fresh direction.