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Rescooped by Gladys Pintado from SEO 101 for Marketers
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How to Optimize Your Page Titles for Mobile Search [Quick Tip]

How to Optimize Your Page Titles for Mobile Search [Quick Tip] | Social Media e Innovación Tecnológica | Scoop.it
Learn how to optimize your page titles for mobile search.

Via Peg Corwin
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Peg Corwin's curator insight, February 23, 2014 6:54 PM

To optimize a MOBILE page title for mobile, limit the title to 45 characters and put primary keywords towards the front.  Click for details.


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The Growth of Mobile Marketing Research [Infographic]

The Growth of Mobile Marketing Research [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Did you know that about six billion mobile phones were in use globally last year? In addition to staying in contact with friends, looking up information online and playing games, people also use their phones to connect with companies and provide valuable feedback.

 

When businesses use market research to their advantage they will be able to find out what people like and dislike about their products and services. Whether your company opts to use focus groups, mobile surveys or other forms of market research, you will be able to help meet your business goals.


Via Russ Merz, Ph.D., Jesús Hernández
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Russ Merz, Ph.D.'s curator insight, December 3, 2013 4:19 PM

Good summary of key milestones in the evolution of mobile marketing research (#MMR).

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Everything a marketer needs to know about mobile search

Everything a marketer needs to know about mobile search | Social Media e Innovación Tecnológica | Scoop.it

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Peg Corwin's curator insight, October 29, 2013 9:26 PM

Comprehensive post discussing MOBILE SEARCH, mobile SEO, mobile advertising and more.


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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Social Media e Innovación Tecnológica | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Social Media e Innovación Tecnológica | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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5 Reasons Why SMS Marketing is Smart for Small Businesses

5 Reasons Why SMS Marketing is Smart for Small Businesses | Social Media e Innovación Tecnológica | Scoop.it
Mobile Marketing Watch 5 Reasons Why SMS Marketing is Smart for Small Businesses Mobile Marketing Watch 5 Reasons Why SMS Marketing is Smart for Small Businesses 300x235 5 Reasons Why SMS Marketing If you're a small business owner, you're probably...
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Narelle Redman's curator insight, June 8, 2013 7:48 PM

Might have to have a look at this!

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The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC]

The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it

Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.

 

Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!


Via Jeff Domansky, massimo facchinetti, Tomas Jansma | FlexMind
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Jeff Domansky's curator insight, April 14, 2013 1:53 PM

The awesome Flipboard app is showcased in this infographic.

AdriM's curator insight, May 14, 2013 11:36 AM

Another great way to find curated information.

Constance Jones Collier's curator insight, July 17, 2013 8:51 PM

compelling reason to for content curation it brands you .

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How Important is Mobile Marketing To Promoting Your Brand?

How Important is Mobile Marketing To Promoting Your Brand? | Social Media e Innovación Tecnológica | Scoop.it
Do you think that you are wasting money on conventional marketing campaigns  and are not gaining any profit? Don't you want to promote your brand in an

Via Thomas Faltin
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Charlotte Eglinton's comment, April 8, 2013 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment, April 9, 2013 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment, April 9, 2013 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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How innovation in mobile health is reshaping mental health

How innovation in mobile health is reshaping mental health | Social Media e Innovación Tecnológica | Scoop.it
Psychiatric health conditions and behavioral issues at the 2013 mHealth Summit, with presentations and panels given by prominent national researchers.

Via TechinBiz, Ignacio Fernández Alberti
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Why Your Business Needs A Responsive Website Before 2014

Why Your Business Needs A Responsive Website Before 2014 | Social Media e Innovación Tecnológica | Scoop.it
If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014.

Via Peg Corwin
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Peg Corwin's curator insight, November 9, 2013 8:09 AM

You're missing over a third of your WEBSITE visitors if your site is not easily viewable on mobile devices.


"Responsive web design is simply this–a website design that adjusts gracefully to fit on desktop, tablet, and smartphone browsers. Ever pull up a website on your smartphone and it was just a very tiny version of what you would see on your desktop, so you zoomed way in, and then moved the website around and enlarged and shrunk it as needed to read text and click on things? That was not a responsive website. Or if it was, it left out the key point of adjusting “gracefully.” A responsive website looks good no matter whether you’re looking at it on a phone, tablet, or desktop."


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LinkedIn CEO: By next year, 50% of our traffic will be mobile

LinkedIn CEO: By next year, 50% of our traffic will be mobile | Social Media e Innovación Tecnológica | Scoop.it
Jolie O'Dell / VentureBeat
Nov. 12 - 13, 2013 San Francisco, CA Tickets On Sale Now SAN FRANCISCO — At a mobile-focused press conference today, LinkedIn CEO Jeff Weiner made some bold claims about his company’s quest to become a more modern, more...

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What Mobile Buyers Are Really Doing on Your Website

What Mobile Buyers Are Really Doing on Your Website | Social Media e Innovación Tecnológica | Scoop.it
Learn how mobile buyers are different from desktop buyers -- and get actionable tips to help you improve your mobile marketing.

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Peg Corwin's curator insight, September 16, 2013 8:50 PM

Top MOBILE activities are email, news and social networking.


Therefore:

- "Be sure emails are readable on mobile
- Realize blog posts and content will be shared in links so must be readable on mobile too.
- Make calls to action big and visible."


Quote: "70% of mobile searches are followed up by a consumer action within an hour."

.

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Desktop & Mobile: One Content Strategy to Rule Them All

Desktop & Mobile: One Content Strategy to Rule Them All | Social Media e Innovación Tecnológica | Scoop.it
Learn why you only need one content strategy for a good desktop and mobile experience.

Via Peg Corwin
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Peg Corwin's curator insight, August 1, 2013 9:22 AM

Basic content questions for all platforms:

  • "How does your product/service help me?
  • What can I do here?
  • Why should I do it?"


4 Virtues of Great Mobile Sites

  • "Concise
  • Definite Hierarchy of needs
  • Better navagation
  • Clearn content"


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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | Social Media e Innovación Tecnológica | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.

Via Andre van Wyk, Bonnie Manis
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Andre van Wyk's curator insight, May 17, 2013 8:08 AM

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/

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Brands Go Mobile in 2013 - Adrants

Brands Go Mobile in 2013 - Adrants | Social Media e Innovación Tecnológica | Scoop.it
How Brands Can Go Mobile in 2013
Adrants
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013.

Via Jesús Hernández
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Dotty Scott's curator insight, April 14, 2013 1:08 PM

I am going mobile with a Mobile App

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Social Media e Innovación Tecnológica | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon, John van den Brink
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Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.