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Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | Social Media e Innovación Tecnológica | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media. (RT @blubitsrl: Influencer or ambassador? Identify them...

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Ron Sela's curator insight, September 19, 2013 12:19 AM

Social Media Influencers or Ambassadors? How to Identify Them

kayne bell's curator insight, September 24, 2014 6:53 PM

Social influence is the ability to influence others through the channels of social media. So this brings up the question of how do people creat influence over others? this article looks at the difference between influencers and ambassadors. One havign the ability to influence people over certain things like trends for example. the other been an ambassador which is more like an opinion leader that people respect and follow to see what they say about a particular product. Both of these create strong social influences with consumers on social media. 

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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Social Media e Innovación Tecnológica | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

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Randy Hilarski's curator insight, September 8, 2013 10:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 2014 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 2014 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

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How to Make Influencer Marketing Work for You

How to Make Influencer Marketing Work for You | Social Media e Innovación Tecnológica | Scoop.it
Getting the right people excited and talking about your brand has always been one of the best tools in a marketer's toolbox.

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Ron Sela's curator insight, August 27, 2013 8:33 AM

How to Make Influencer Marketing Work for You

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Online Influence: It’s Not Just About The Numbers

Online Influence: It’s Not Just About The Numbers | Social Media e Innovación Tecnológica | Scoop.it
A couple of weeks back I attended a great conference here in Ottawa called the Social Capital Conference.

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Ron Sela's curator insight, June 29, 2013 9:59 AM

Online Influence: It’s Not Just About The Numbers

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7 Hot Tips For Executing Your Social Media Marketing Strategy

7 Hot Tips For Executing Your Social Media Marketing Strategy | Social Media e Innovación Tecnológica | Scoop.it
Read this article for 7 hot tips to execute your social media marketing strategy.

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Ron Sela's curator insight, September 8, 2013 8:48 AM

7 Hot Tips For Executing Your Social Media Marketing Strategy

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Global Local Social Media

Global Local Social Media | Social Media e Innovación Tecnológica | Scoop.it
I have just finished my slides for a presentation I am giving in September at the Pharma eMarketing Congress in Barcelona http://pharma.flemingeurope.com/pharma-emarketing-congress. ; I will be talk...

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Ron Sela's curator insight, September 2, 2013 7:32 AM

Global Local Social Media

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A Guide to Building Relationships with Influencers

A Guide to Building Relationships with Influencers | Social Media e Innovación Tecnológica | Scoop.it
A relationship with a key influencer has one goal: growing your own brand's influence with your prospects, customers, users, and audience. Being an organized caretaker of the list is a crucial role. The way to achieve success ...

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Ron Sela's curator insight, August 23, 2013 1:47 PM

A Guide to Building Relationships with Influencers

Randy Hilarski's curator insight, August 23, 2013 3:50 PM

Building relationships is easier online, I have found that introverts tend to excel. Influencers usually love helping those who produce great content!