Social Media e Innovación Tecnológica
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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Rescooped by Gladys Pintado from Influence Marketing Strategy
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Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | Social Media e Innovación Tecnológica | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media. (RT @blubitsrl: Influencer or ambassador? Identify them...

Via Ron Sela
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Ron Sela's curator insight, September 19, 2013 12:19 AM

Social Media Influencers or Ambassadors? How to Identify Them

kayne bell's curator insight, September 24, 2014 6:53 PM

Social influence is the ability to influence others through the channels of social media. So this brings up the question of how do people creat influence over others? this article looks at the difference between influencers and ambassadors. One havign the ability to influence people over certain things like trends for example. the other been an ambassador which is more like an opinion leader that people respect and follow to see what they say about a particular product. Both of these create strong social influences with consumers on social media. 

Rescooped by Gladys Pintado from Influence Marketing Strategy
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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Social Media e Innovación Tecnológica | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela
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Randy Hilarski's curator insight, September 8, 2013 10:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 2014 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 2014 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome.