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Social Media - Social Media Marketing - Branding
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The Power Of The #Hashtag [INFOGRAPHIC] - AllTwitter

The Power Of The #Hashtag [INFOGRAPHIC] - AllTwitter | Social Media e Innovación Tecnológica | Scoop.it

Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).

Who knew? Well, Twitter certainly didn’t – the hashtag originated on IRC and was pushed on to Twitter by its users, not the company itself – but they’ve been quick to capitalise, and mastering the hashtag is now an essential part of every digital marketing campaign.

This infographic from The Huffington Post outlines the basics and best practices for optimum hashtag use.


Via Mau, Alessandro Rea
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Tweet Binder; Herramienta de medición y Curación de Contenido en Twitter

Tweet Binder; Herramienta de medición y Curación de Contenido en Twitter | Social Media e Innovación Tecnológica | Scoop.it

Hace un par de días me llegó vía email una invitación para probar una nueva herramienta llamada Tweet Binder, que te permite hacer un estudio exhaustivo sobre Hashtags o "Keywords" en Twitter. 


Via Lydia Gracia
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Lydia Gracia's curator insight, July 11, 2013 4:24 AM

Voy a probarlo, ya que no sólo puedes "vigilar" hashtags pero también palabras clave (temas), lo cual es precisamentte importante en Curación de Contenidos.