Social Media e Innovación Tecnológica
28.5K views | +3 today
Follow
Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
Your new post is loading...
Your new post is loading...
Rescooped by Gladys Pintado from Contests and Games Revolution
Scoop.it!

Gamify with Gamification by Design

Gamify with Gamification by Design | Social Media e Innovación Tecnológica | Scoop.it
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Gladys Pintado from Design Revolution
Scoop.it!

Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, June 1, 2013 8:12 AM

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.

Rescooped by Gladys Pintado from Contests and Games Revolution
Scoop.it!

Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Social Media e Innovación Tecnológica | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

Rescooped by Gladys Pintado from Contests and Games Revolution
Scoop.it!

Games Go To College: Universities Recognize Gamification's Power To Teach

Games Go To College: Universities Recognize Gamification's Power To Teach | Social Media e Innovación Tecnológica | Scoop.it
Universities enliven education through the power of play. (Games Grow Up: Colleges Recognize the Power of Gamification | http://t.co/6PvbhQFjjf)

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 30, 2013 8:06 AM

Great post about how colleges and universiteis are using gamificaiton for egagement with an audience used to gaming as they've grown up on video games.