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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Rescooped by Gladys Pintado from Just Story It Biz Storytelling
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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Social Media e Innovación Tecnológica | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek, Karen Dietz
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Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
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Matthias Accadia's curator insight, December 12, 2013 5:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

Rescooped by Gladys Pintado from DV8 Digital Marketing Tips and Insight
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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Social Media e Innovación Tecnológica | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via Martin (Marty) Smith, Firas Ghunaim
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Martin (Marty) Smith's curator insight, May 19, 2013 4:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

Rescooped by Gladys Pintado from Design Revolution
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Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 1, 2013 8:12 AM

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.