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Social Media e Innovación Tecnológica
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Social Media e Innovación Tecnológica | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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GooglePlus For SMBS: 64 Content Strategies [Infographic]

GooglePlus For SMBS: 64 Content Strategies [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Via janlgordon, Martin (Marty) Smith
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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Social Media e Innovación Tecnológica | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Social Media e Innovación Tecnológica | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith, Esther Coronel De Iberkleid
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Is Content the New Currency?

Is Content the New Currency? | Social Media e Innovación Tecnológica | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.

Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, May 5, 2013 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
Susan Kay Daniels's curator insight, May 19, 2013 11:17 AM

I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative.

 

Warmly,

Susan Daniels

http://GoldenStarSocial.com

Social Media Marketing MEGA Resources

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#ContentMarketing : How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note]

#ContentMarketing : How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note] | Social Media e Innovación Tecnológica | Scoop.it
If you often struggle to create enough content, the solution may be more about maximizing the effectiveness of each content marketing effort. Try these 7 steps.

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Martin (Marty) Smith's curator insight, January 21, 2013 9:19 AM

Solve Your Biggest Content Marketing Problem In 7 Easy Steps
"Doesn't quality content triumph over quantity," was the great question I was asked during our Free Internet Marketing Consulting Saturday session. The expectation was I would simply say that quality triumphs over BAD. 

While that statement is TRUE and always will be, content marketers need to be more sophisticated. I don't feel great every day, but I create content no matter how I feel. I understand that my daily schedule is modeled in Google.

Slowing down changes Google's model and lowering me DOWN the ladder. Since I always want to go MORE, FASTER and BETTER slowing down isn't an option. Quantity teaches how to connect the top of the funnel, the content you create to generate traffic, to conversions at the funnel's bottom. 

Like so many things Internet marketing I answered the question YES and NO. Yes quality is important, but quantity has a role to play too. If you create one GREAT piece of content a year and millions share it my hat is off to you and keep doing what you are doing.

If you are a mortal, flawed human Internet marketer then use quantity to teach you valuable lessons about what is QUALITY. See the Scoop.it study I created on the most popular posts on Curation Revolution (on Atlantic BT's blog) for more on how to use the DATA quantity generates to increase your chances to create great quality content.

This article from the Content Marketing Institute is about how to UP the amount of content you need. Great tips here on the MORE and FASTER side of the equation.  

 

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Instagram Tips for Growing Your Visual Footprint

Instagram Tips for Growing Your Visual Footprint | Social Media e Innovación Tecnológica | Scoop.it
How can your business use Instagram more effectively to engage with your target audience? Here's a grab-bag of Instagram tips and tools.

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David Blundell's curator insight, October 17, 2013 2:55 AM

Do you know how to run a photo contest on Instagram? This post is packed full of great Instagram ideas . . .

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Social Media e Innovación Tecnológica | Scoop.it
Get inspired by 10 non-marketing boards from successful B2B and B2C brands.

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Peg Corwin's curator insight, August 31, 2013 7:37 AM

Pinterest markering ideas from Lowes, Petplan Insurance, the WSJ, Benjamin Moore +


Neat idea:

"Etsy invited Random House as a "Guest Pinner" one week. Random House then shared its favorite literary-themed Etsy products on the board. While the pins themselves are all pretty cool (and Rich!), I was most impressed by the brand partnership itself between visual and non-visual companies."


If you like this scoop, please consider a thumbs up or share.

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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Social Media e Innovación Tecnológica | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss, Ricard Lloria
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media e Innovación Tecnológica | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | Social Media e Innovación Tecnológica | Scoop.it
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g

Via Martin (Marty) Smith
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Jesús Hernández's comment, May 17, 2013 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 2013 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, May 18, 2013 1:50 AM

Awesome piece on Social Media

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5 Traits All Successful Content Marketers Share

5 Traits All Successful Content Marketers Share | Social Media e Innovación Tecnológica | Scoop.it

Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.

 

Content that actually works as marketing is another.

 

Let’s look at the five traits that matter most:

1. Empathy

The biggest mistake most people (and many marketers) make is failing to put people in their own shoes

 

2. Curiosity

It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.

 

3. Observation

Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.

 

4. Packaging

Seeing a topic in a unique way is the first step to packaging information in a better way.

 

5. Caring

Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.

 

 

 

 

 

 

 

 


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Martin (Marty) Smith's comment, April 9, 2013 3:47 PM
LOVE THIS post from John as it speaks to the squishy right brain creative stuff that is the secret fuel of social media marketing. Great Scoop.
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Social Media e Innovación Tecnológica | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


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