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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Best Ways to Optimize Blog Photos for Pinterest

Best Ways to Optimize Blog Photos for Pinterest | Social Media e Innovación Tecnológica | Scoop.it
Tips on optimizing your blog photos for social media sites like Pinterest.

Via Peg Corwin
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Peg Corwin's curator insight, March 1, 2014 10:01 AM

4 tips to improve blog post photos on Pinterest:

- "Use Text on Your Images
- Use Keywords In the URL
- Title Your Image With Keywords
- Don’t Forget to Use Alt Text Correctly"

Click for examples and details.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Gladys Pintado from Bussines Improvement and Social media
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5 Time-Saving Tips to Increase Bloggers Productivity

5 Time-Saving Tips to Increase Bloggers Productivity | Social Media e Innovación Tecnológica | Scoop.it
There’s just so much to do and so little time to do it! Have you ever felt this way? Chances are high that sometime in your life as a blogger you felt this way.

Via TechinBiz, Jesús Hernández, Lydia Gracia, Ricard Lloria
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Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro

Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro | Social Media e Innovación Tecnológica | Scoop.it
Aprende a compartir contenidos de mejor calidad a través de la opción "embeber" en las principales redes sociales y da un aspecto más profesional a tus post.

Via Víctor V. Valera Jiménez
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Víctor V. Valera Jiménez's curator insight, August 30, 2013 10:07 AM

Gran post de la genial Nuria García Castro en el que nos explica de una manera muy didáctica como "embeber" o insertar contenidos de nuestras diferentes redes sociales en los post de nuestros blogs.

 

Desde Twitter y Facebook, pasando por Pinterest e Instagram y por supuesto Youtube sin dejarnos la más desconocida Slideshare. 

 

Un post altamente recomendable, que sin ir más lejos, me ha descubierto que se podían insertar los pines de Pinterest ¡directamente!, algo que desconocía hasta hoy... ¡gracias Nuría!

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Social Media e Innovación Tecnológica | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
Rescooped by Gladys Pintado from eSalud Social Media
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5 Blogs de Enfermería muy relevantes para pacientes 2.0 (Vol. II)

5 Blogs de Enfermería muy relevantes para pacientes 2.0 (Vol. II) | Social Media e Innovación Tecnológica | Scoop.it

Tras abordar antes del verano en un artículo algunos blogs de enfermería muy relevantes para pacientes 2.0 habituales de las blogsfera y redes sociales, volvemos a pisar terreno 'blogsfermero', esta vez para recopilar algunos más que nos dejamos en el tintero el pasado mes de julio. 

Como ya dijimos en el anterior artículo, bucear en el inmerso mar online de blogs de enfermería existentes sin dejar a ningún nombre fuera es más bien imposible. De nuevo, el apoyo de algunos de nuestros seguidores nos ha hecho configurar una pequeña lista con otros 5 blogs de enfermería para pacientes 2.0 más relevantes de la eSalud española. 


Via Ignacio Fernández Alberti
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Ignacio Fernández Alberti's curator insight, October 21, 2013 5:30 AM

Una nueva y excelente selección de blogs (en este caso de enfermería y para pacientes) de Javier J. Diaz

Inés G. Guillo's curator insight, October 21, 2013 5:46 AM

5 blogs de enfermería muy relevantes para pacientes 2.0

Rescooped by Gladys Pintado from Marketing Revolution
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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 7:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

Rescooped by Gladys Pintado from Uso inteligente de las herramientas TIC
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Cómo organizar el contenido de tu blog sin morir en el intento - 40deFiebre

Cómo organizar el contenido de tu blog sin morir en el intento - 40deFiebre | Social Media e Innovación Tecnológica | Scoop.it
Desde siempre se ha considerado que ser organizado es una virtud. La pena es que la mayoría de las personas no son organizadas y esto repercute en su vida

Via Eva Sanagustin, Ursula Sola de Hinestrosa
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