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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Rescooped by Gladys Pintado from Estrategias de Curación de Contenidos:
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Social Hubs & UGC Curation Tools To Surface and Filter Your Fans Best Content

Social Hubs & UGC Curation Tools To Surface and Filter Your Fans Best Content | Social Media e Innovación Tecnológica | Scoop.it

Via Robin Good, Jesus Alvarez desde www.sercompetitivos.com
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Robin Good's curator insight, December 21, 2013 7:05 AM



"Brands know that users share content. In fact, users create and share original content more than any other time in the history of civilization. And, brands understand that there’s an opportunity to surface and collect content related to the brand experiences." 


For this very purpose, a growing number of content curation tools allow brands to gather, aggregate, filter and select the most relevant and interesting content posted by their own fans.


Rebelmouse and Tint are two such examples, but there are several more "social curation" tools that can be of help on this front.


Lindsay Howard provides a short but quite useful introduction to four such tools and to their key traits and characteristics.


  1. EngageSciences
  2. Crowdtap
  3. Curalate Fanreel
  4. Pixlee Photorank 



Informative. Resourceful. 7/10



Article: http://bewelldogood.wordpress.com/2013/12/20/top-4-user-generated-content-curation-tools-for-brands/ 


(Image credit: Beautiful flowers by Shutterstock)


Rescooped by Gladys Pintado from Design Revolution
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Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 1, 2013 8:12 AM

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.