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A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.
The following infographic describes some of the most anticipated SEO trends for the new year.
Via Lauren Moss, John van den Brink
The major search engines are focusing on creating the best relevant content.
Investing in original quality content creation is absolutely essential to SEO success in nowadays search environment.
Via Ivo Nový
It's easy to build a blog, but hard to build a successful blog with significant traffic.
There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.
Here is just the full list:
1 - Target Your Content to an Audience Likely to Share;
2 - Participate in the Communities Where Your Audience Already Gathers;
3 - Make Your Blog's Content SEO-Friendly;
4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections;
5 - Install Analytics and Pay Attention to the Results;
6 - Add Graphics, Photos and Illustrations (with link-back licensing);
7 - Conduct Keyword Research While Writing Your Posts;
8 - Frequently Reference Your Own Posts and Those of Others;
9 - Participate in Social Sharing Communities Like Reddit + StumbleUpon;
10 - Guest Blog (and Accept the Guest Posts of Others);
11 - Incorporate Great Design Into Your Site;
12 - Interact on Other Blogs' Comments;
13 - Participate in Q+A Sites;
14 - Enable Subscriptions via Feed + Email (and track them!);
15 - Attend and Host Events;
16 - Use Your Email Connections (and Signature) to Promote Your Blog;
17 - Survey Your Readers;
18 - Add Value to a Popular Conversation;
19 - Aggregate the Best of Your Niche;
20 - Connect Your Web Profiles and Content to Your Blog;
21 - Uncover the Links of Your Fellow Bloggers (and Nab 'em!);
Bonus #22 - Be Consistent and Don't Give Up!
[read full great article http://j.mp/AhWVAM]
Curated by Giuseppe Mauriello
Via Giuseppe Mauriello
You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.
It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO.
By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for.
Via Antonino Militello, Bonnie Manis
The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.
Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.
Social Media WordPress Plugins for 2012
Via Martin Gysler