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Addicted To #SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To #SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Social Media e Innovación Tecnológica | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

Via Robin Good, Jesus Alvarez desde www.sercompetitivos.com
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Robin Good's curator insight, March 31, 8:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Social Media e Innovación Tecnológica | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss, John van den Brink
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Aziz Louksah's curator insight, January 28, 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
Rescooped by Gladys Pintado from Great Infographics
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Google Search & SEO Infographic: Public Understanding Attitudes and Behaviour

Google Search & SEO Infographic: Public Understanding Attitudes and Behaviour | Social Media e Innovación Tecnológica | Scoop.it

Many of the people I speak to about SEO and search engines have little or no previous knowledge about search technology other than their own personal experience of using Google to find information online.


Via Free Viral Ads, John van den Brink
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Free Viral Ads's curator insight, July 15, 2013 6:00 AM


 about SEO and search engines

Rescooped by Gladys Pintado from Social Media Useful Info
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Is Your Content Marketing Effective for SEO?

Is Your Content Marketing Effective for SEO? | Social Media e Innovación Tecnológica | Scoop.it

The major search engines are focusing on creating the best relevant content.

 

Investing in original quality content creation is absolutely essential to SEO success in nowadays search environment.


In the great infographic you can see why is content the strategic key to search engine visibility.


Via Ivo Nový
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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Media e Innovación Tecnológica | Scoop.it
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 6, 2013 9:55 PM

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

Rescooped by Gladys Pintado from AtDotCom Social media
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#Google Analytics Undercounts your #SocialMedia Presence!

#Google Analytics Undercounts your #SocialMedia Presence! | Social Media e Innovación Tecnológica | Scoop.it
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 12, 2013 4:19 PM

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

Rescooped by Gladys Pintado from Marketing Strategy and Business
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21 Strategies to Increase Blog Traffic (Updated 2012) | SEOmoz

21 Strategies to Increase Blog Traffic (Updated 2012) | SEOmoz | Social Media e Innovación Tecnológica | Scoop.it

It's easy to build a blog, but hard to build a successful blog with significant traffic.

 

There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.

 

Here is just the full list:

 

1 - Target Your Content to an Audience Likely to Share;

2 - Participate in the Communities Where Your Audience Already Gathers;

3 - Make Your Blog's Content SEO-Friendly;

4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections;

5 - Install Analytics and Pay Attention to the Results;

6 - Add Graphics, Photos and Illustrations (with link-back licensing);

7 - Conduct Keyword Research While Writing Your Posts;

8 - Frequently Reference Your Own Posts and Those of Others;

9 - Participate in Social Sharing Communities Like Reddit + StumbleUpon;

10 - Guest Blog (and Accept the Guest Posts of Others);

11 - Incorporate Great Design Into Your Site;

12 - Interact on Other Blogs' Comments;

13 - Participate in Q+A Sites;

14 - Enable Subscriptions via Feed + Email (and track them!);

15 - Attend and Host Events;

16 - Use Your Email Connections (and Signature) to Promote Your Blog;

17 - Survey Your Readers;

18 - Add Value to a Popular Conversation;

19 - Aggregate the Best of Your Niche;

20 - Connect Your Web Profiles and Content to Your Blog;

21 - Uncover the Links of Your Fellow Bloggers (and Nab 'em!);

 

Bonus #22 - Be Consistent and Don't Give Up!

 

[read full great article http://j.mp/AhWVAM]

 

Curated by Giuseppe Mauriello


Via Giuseppe Mauriello
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9 Ways the Pros Integrate a Blog with Google+ to Dominate SERPs

9 Ways the Pros Integrate a Blog with Google+ to Dominate SERPs | Social Media e Innovación Tecnológica | Scoop.it
Learn how to leverage the connection between your blog and the social network with the strongest social signal impact in search ranking, google plus

Via Peg Corwin
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Peg Corwin's curator insight, February 23, 6:27 PM

Learn about all these 9 methods for integrating a blog into Google+. Some like Google Authorship you should definitely be using, while others are for developers.  Nice list however, to cover all the bases.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Gladys Pintado from Pinterest for Business
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SEO - Optimizing Your Pinterest Presence

SEO - Optimizing Your Pinterest Presence | Social Media e Innovación Tecnológica | Scoop.it
Pinterest is a powerhouse network. Use it strategically, and it can really boost your traffic and sales.

Via Peg Corwin
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Peg Corwin's curator insight, December 15, 2013 2:44 PM

Tips for optimizing PINTEREST:


- "Make Your Boards SEO Friendly
- Include A Call To Action In Your Pins
- Optimize The Images On Your Site
- Balance Your Pinning & Repinning
- Make Your Descriptions Keyword Friendly
- Include Rich Pins On Your Site
- Verify Your Account
- Use The Map Feature"
Click to find all the details.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Gladys Pintado from Marketing Revolution
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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 29, 2013 10:35 AM

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

Rescooped by Gladys Pintado from Social Media and Marketing
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The Ultimate Pinterest SEO Guide

The Ultimate Pinterest SEO Guide | Social Media e Innovación Tecnológica | Scoop.it

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.

 

It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO.

 

By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for.


Read more at: http://www.business2community.com/pinterest/the-ultimate-pinterest-seo-guide-0520458


Via Antonino Militello, Bonnie Manis
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CBPNetwork's curator insight, June 17, 2013 4:27 AM

Interesting post about Pinterest and SEO.

Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

Forumactif's curator insight, July 8, 2013 9:56 AM

Avec cela on n'a plus d'excuses pour ne pas maitriser Pinterest !!!

Rescooped by Gladys Pintado from AtDotCom Social media
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#SEO Beginner: Keyword Research - Infographic

#SEO Beginner: Keyword Research - Infographic | Social Media e Innovación Tecnológica | Scoop.it
When you’re performing your affordable search engine optimization for the first time, it’s easy to get ahead of yourself. Many people want to jump right into the fun parts like creating content and...

Via Alessandro Rea, John van den Brink
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Rescooped by Gladys Pintado from Social Media Bites!
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | Social Media e Innovación Tecnológica | Scoop.it

Here's a great low-down on the essential social media tools for your small business via Tone Agency


Via David Blundell
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David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
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The 14 Best WordPress Plugins for Social Media and SEO for 2012

The 14 Best WordPress Plugins for Social Media and SEO for 2012 | Social Media e Innovación Tecnológica | Scoop.it

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.

 

Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.

 

Social Media WordPress Plugins for 2012


There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:

 

Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/


Via Martin Gysler
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TuristicaCO's comment, January 17, 2012 10:03 AM
nice Thnaks
Martin Gysler's comment, January 18, 2012 10:19 AM
Thank you Chuck and your welcome Lino :-)
Martin Gysler's comment, January 18, 2012 10:19 AM
You're welcome TuristicaCO :-)