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Social Media e Innovación Tecnológica
Social Media - Social Media Marketing - Branding
Curated by Gladys Pintado
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Fan Engagement With Top Brands on Instagram Has Increased 416%

Fan Engagement With Top Brands on Instagram Has Increased 416% | Social Media e Innovación Tecnológica | Scoop.it
According to a report, Instagram influence has grown dramatically in recent years, and big brands are reaping the benefits.

Via John Gregory Olson, Scott McElreath, robosheauk, Ivo Nový
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Allison Lloyd's curator insight, November 9, 2014 10:09 PM

Kimberlee Morrison reports on how Instagram is changing the way cutomers interact with the brands that they love.

The following are ways brands can learn from the infographic to utilize their Instagram wisely:

 Use 7 or fewer hashtags

Including another user handle (@anotherbrand) can increase reposts and activity up to 56%

Post at least 1 photo or video per week, similar to 73% of other interband 100 brands

More posts mean more likes and comments on all posts

Automotive companies have the most active Instagram accounts

Business services, home furnishing, and energy companies have the least involvement, giving a sense of where the competition lies in digital marketing for these industries.

The highest performing Instagram posts stay relevant for 13 hours, the least performing peak out in about 3 hours.

Using these tips and learning from these statistics can help businesses use Instagram effectively in their social media marketing and digital marketing campaigns.

Ivo Nový's curator insight, November 14, 2014 12:32 PM

A new infographic from Simply Measured, a provider of social analytics tools, details just how well brands are doing on the photo sharing service.

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Blue #Instagram photos get you more likes, study says

Blue #Instagram photos get you more likes, study says | Social Media e Innovación Tecnológica | Scoop.it
When visual analytics platform Curalate set out to quantify the impact that different image qualities have on Instagram, it discovered that photos with blue as the main color got the ...

Via Alessandro Rea
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Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro

Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro | Social Media e Innovación Tecnológica | Scoop.it
Aprende a compartir contenidos de mejor calidad a través de la opción "embeber" en las principales redes sociales y da un aspecto más profesional a tus post.

Via Víctor V. Valera Jiménez
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Víctor V. Valera Jiménez's curator insight, August 30, 2013 10:07 AM

Gran post de la genial Nuria García Castro en el que nos explica de una manera muy didáctica como "embeber" o insertar contenidos de nuestras diferentes redes sociales en los post de nuestros blogs.

 

Desde Twitter y Facebook, pasando por Pinterest e Instagram y por supuesto Youtube sin dejarnos la más desconocida Slideshare. 

 

Un post altamente recomendable, que sin ir más lejos, me ha descubierto que se podían insertar los pines de Pinterest ¡directamente!, algo que desconocía hasta hoy... ¡gracias Nuría!

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Social Media e Innovación Tecnológica | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler, Ivo Nový
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social Media e Innovación Tecnológica | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

Via janlgordon
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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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Instagram Tips for Growing Your Visual Footprint

Instagram Tips for Growing Your Visual Footprint | Social Media e Innovación Tecnológica | Scoop.it
How can your business use Instagram more effectively to engage with your target audience? Here's a grab-bag of Instagram tips and tools.

Via David Blundell, Firas Ghunaim
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David Blundell's curator insight, October 17, 2013 2:55 AM

Do you know how to run a photo contest on Instagram? This post is packed full of great Instagram ideas . . .

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5 Ways Instagram Helps Market Your Business

5 Ways Instagram Helps Market Your Business | Social Media e Innovación Tecnológica | Scoop.it
There several ways that you can use Instagram help market your business grow loyalty fans gain more exposure your brand: Photo Contests. If you want see quick spike followers Instagram, holding contest way do it.

Via Martin (Marty) Smith
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Five Fitness Pune's comment, July 2, 2013 5:03 AM
Valuable information.
Martin (Marty) Smith's comment, July 2, 2013 3:46 PM
I like Tyler's tip too. We live in a a "Behind The Curtain" time. Everyone wants to peek into how things are done. In fact sometimes I think we need to be more careful about timing. Cinemax puts a "behind the scenes" look at one of my favorite action series (StrikeBack) and it ruins the illusion of the episode I'm about to watch. So LOVE this tip, but don't share too much at the wrong time.
Tyler Negus Snidow's comment, July 3, 2013 9:16 AM
Thanks Martin. And yes - reveal info. with respect spoiler alert mentality!