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Social Media e Innovación Tecnológica
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Curated by Gladys Pintado
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Addicted To #SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To #SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Social Media e Innovación Tecnológica | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

Via Robin Good, Jesus Alvarez desde www.sercompetitivos.com
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Robin Good's curator insight, March 31, 8:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
Rescooped by Gladys Pintado from DV8 Digital Marketing Tips and Insight
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10 Top Brands Taking Google+ By Storm - SumAll

10 Top Brands Taking Google+ By Storm - SumAll | Social Media e Innovación Tecnológica | Scoop.it
As of May 2013, there were 359 million users on Google +, yet the network still remains a mystery for many small to medium size businesses when it comes to leveraging its audience and gaining traction utilizing its many unique features.

Via David Blundell, Firas Ghunaim
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David Blundell's curator insight, September 5, 2013 3:17 AM

Have you got Google+ as part of your armoury of social channels? This great post tells you how the top ten brands are exploiting it t0 geat effect with some good takeways too . . .

Rescooped by Gladys Pintado from Marketing Revolution
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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 29, 2013 10:35 AM

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

Rescooped by Gladys Pintado from Redes y Medios Sociales
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7 Herramientas para exprimir Google+

7 Herramientas para exprimir Google+ | Social Media e Innovación Tecnológica | Scoop.it
Existen herramientas que por lo general nos hacen más fácil el uso de las redes sociales en el día a día, más si cabe cuando además llevamos a cabo una estrategia social media en ellas y por supues...

Via jose antonio gabelas, Juan José Sánchez Campos, Manuel Jesús Fdez. , Juana Corbalán
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Trucos para Google+

Trucos para Google+ | Social Media e Innovación Tecnológica | Scoop.it
Hola:

Una infografía sobre cómo manejar Google +.
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Chrome 16 llega con soporte para perfiles múltiples

Google Chrome 16 ha sido oficializado en las últimas horas de ayer, y entre sus principales novedades destaca el soporte para múltiples perfiles con lo...
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Social Media e Innovación Tecnológica | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.

Via David Blundell
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David Blundell's curator insight, October 9, 2013 11:44 PM

Is it time to take a serious plunge into Google+? Some persuavive evidence why that answer should be yes . . .

Rescooped by Gladys Pintado from Great Infographics
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Google Search & SEO Infographic: Public Understanding Attitudes and Behaviour

Google Search & SEO Infographic: Public Understanding Attitudes and Behaviour | Social Media e Innovación Tecnológica | Scoop.it

Many of the people I speak to about SEO and search engines have little or no previous knowledge about search technology other than their own personal experience of using Google to find information online.


Via Free Viral Ads, John van den Brink
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Free Viral Ads's curator insight, July 15, 2013 6:00 AM


 about SEO and search engines

Rescooped by Gladys Pintado from Social Media Useful Info
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Is Your Content Marketing Effective for SEO?

Is Your Content Marketing Effective for SEO? | Social Media e Innovación Tecnológica | Scoop.it

The major search engines are focusing on creating the best relevant content.

 

Investing in original quality content creation is absolutely essential to SEO success in nowadays search environment.


In the great infographic you can see why is content the strategic key to search engine visibility.


Via Ivo Nový
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10 Ways to Optimize your #LinkedIn Experience

10 Ways to Optimize your #LinkedIn Experience | Social Media e Innovación Tecnológica | Scoop.it

LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .


Via David Blundell
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30 Of The Most Useful Google Products You Should Consider Using Daily

30 Of The Most Useful Google Products You Should Consider Using Daily | Social Media e Innovación Tecnológica | Scoop.it

Most of us are using Google and its services everyday. Their search engine, Gmail and Youtube are some the most popular Google products. But how many of you knew that Google has, for example, a tool for creating charts? And if you knew, were you actually using it?

 

Google has dozens of undiscovered, yet excellent products, people don’t know about. In Google Labs itself you can find plenty of useful tools and products for web designers and developers. Furthermore all Google services are free to use and that makes them appealing alternatives to paid products of a similar nature. For example, Google Docs can be a great alternative for Microsoft Office since it’s free, light and easy to use. This article presents 30 useful, practical and smashing products, tools and services from Google that you should consider using daily...


Via Martin Gysler
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