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Social Media e Innovación Tecnológica
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What Social Media Managers Need To Know About Facebook In 2014

What Social Media Managers Need To Know About Facebook In 2014 | Social Media e Innovación Tecnológica | Scoop.it
For many of us, it's hard to believe that 2013 is almost over.

Via Alessandro Rea
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News On Facebook: How Social Media Is Changing News Consumption

News On Facebook: How Social Media Is Changing News Consumption | Social Media e Innovación Tecnológica | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.


Via Lauren Moss, Fredrik Ardmar
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Cllr Jane MA Martin's curator insight, October 31, 2013 4:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 5:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

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MJUNCKE's curator insight, November 3, 2013 8:47 AM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

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Instagram Tips for Growing Your Visual Footprint

Instagram Tips for Growing Your Visual Footprint | Social Media e Innovación Tecnológica | Scoop.it
How can your business use Instagram more effectively to engage with your target audience? Here's a grab-bag of Instagram tips and tools.

Via David Blundell, Firas Ghunaim
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David Blundell's curator insight, October 17, 2013 2:55 AM

Do you know how to run a photo contest on Instagram? This post is packed full of great Instagram ideas . . .

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Facebook Cheat Sheet for Social Media Managers [infographic]

Facebook Cheat Sheet for Social Media Managers [infographic] | Social Media e Innovación Tecnológica | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Lauren Moss, Philippe Trebaul, John van den Brink
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PDDM's comment, January 16, 2013 6:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Create better posts on Facebook with these useful tips.

Philippe Trebaul's comment, September 29, 2013 7:13 PM
Thank you for your interesting and constructive reactions :) Philippe
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10 Top Brands Taking Google+ By Storm - SumAll

10 Top Brands Taking Google+ By Storm - SumAll | Social Media e Innovación Tecnológica | Scoop.it
As of May 2013, there were 359 million users on Google +, yet the network still remains a mystery for many small to medium size businesses when it comes to leveraging its audience and gaining traction utilizing its many unique features.

Via David Blundell, Firas Ghunaim
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David Blundell's curator insight, September 5, 2013 3:17 AM

Have you got Google+ as part of your armoury of social channels? This great post tells you how the top ten brands are exploiting it t0 geat effect with some good takeways too . . .

Rescooped by Gladys Pintado from Redes sociales y Social Media
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Qué Tipo de Contenido Genera Más Alcance en Facebook

Qué Tipo de Contenido Genera Más Alcance en Facebook | Social Media e Innovación Tecnológica | Scoop.it

Una de las cosas que más quebraderos de cabeza traen en cualquier campaña de marketing en redes sociales son las mediciones. El alcance de nuestros mensajes es un índice que todo Community Manager quisiera elevar.


Via Pedro Luque, Soledad García Usero, José M García, Noemí Benaches Bernadàs
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Get Your Facebook Page Ready For Graph Search

Get Your Facebook Page Ready For Graph Search | Social Media e Innovación Tecnológica | Scoop.it

Helpful timely HOW TO and there is more work to be done than you may realize. 


Via Martin (Marty) Smith
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25 #Timeline Ready Apps for Enhancing Your #Facebook Page

25 #Timeline Ready Apps for Enhancing Your #Facebook Page | Social Media e Innovación Tecnológica | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
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Etiquetar una foto en Facebook puede afectar derechos personalísimos | Informática Legal - Asesores en Derecho Informático, de Internet y los Emprendimientos Web

Etiquetar una foto en Facebook puede afectar derechos personalísimos | Informática Legal - Asesores en Derecho Informático, de Internet y los Emprendimientos Web | Social Media e Innovación Tecnológica | Scoop.it
El advenimiento de las nuevas tecnologías, y en particular de las redes sociales, ha impactado decididamente en las relaciones humanas a tal punto que, para muchos, aquel que no tiene Facebook o Twitter, no existe.
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog

The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog | Social Media e Innovación Tecnológica | Scoop.it
A popular Facebook Page is the beginning of a successful social media strategy. Here is a Facebook conversion formula for turning fans into customers.

Via Alessandro Rea, luigi vico
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Encuentra Trabajo en Facebook con Silp

Encuentra Trabajo en Facebook con Silp | Social Media e Innovación Tecnológica | Scoop.it
Silp es una aplicación para Facebook que permite conectar nuestros conocimientos y habilidades con nuestra llegada dentro del social media, de manera que las mejores oportunidades de trabajo que requieran de las mismas, lleguen a nosotros sin ni siquiera tener que movernos de casa.

Via Chema San Román S y Maite Alonso, Noemí Benaches Bernadàs
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Social Media e Innovación Tecnológica | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.

Via David Blundell
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David Blundell's curator insight, October 9, 2013 11:44 PM

Is it time to take a serious plunge into Google+? Some persuavive evidence why that answer should be yes . . .

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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Social Media e Innovación Tecnológica | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.

 

A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 


Via Lauren Moss, Αntonios Βouris, Martin (Marty) Smith
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro

Cómo Embeber Contenidos de Redes Sociales | Nuria García Castro | Social Media e Innovación Tecnológica | Scoop.it
Aprende a compartir contenidos de mejor calidad a través de la opción "embeber" en las principales redes sociales y da un aspecto más profesional a tus post.

Via Víctor V. Valera Jiménez
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Víctor V. Valera Jiménez's curator insight, August 30, 2013 10:07 AM

Gran post de la genial Nuria García Castro en el que nos explica de una manera muy didáctica como "embeber" o insertar contenidos de nuestras diferentes redes sociales en los post de nuestros blogs.

 

Desde Twitter y Facebook, pasando por Pinterest e Instagram y por supuesto Youtube sin dejarnos la más desconocida Slideshare. 

 

Un post altamente recomendable, que sin ir más lejos, me ha descubierto que se podían insertar los pines de Pinterest ¡directamente!, algo que desconocía hasta hoy... ¡gracias Nuría!

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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Media e Innovación Tecnológica | Scoop.it
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 6, 2013 9:55 PM

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

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10 Ways to Optimize your #LinkedIn Experience

10 Ways to Optimize your #LinkedIn Experience | Social Media e Innovación Tecnológica | Scoop.it

LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .


Via David Blundell
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | Social Media e Innovación Tecnológica | Scoop.it

Here's a great low-down on the essential social media tools for your small business via Tone Agency


Via David Blundell
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David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .