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Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer
Building Engagement In
There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare: * Place Email Subscription High Up and Prominent. * Include curated User Generated Content on every page.
* Create CTAs with CONTRAST.
Email Subscriptions When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. UGC Everywhere When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.
CTAs I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.
Engaging and experience should always go hand-in-hand, regardless of the implementation.