Social Media Marketing Does Not Replace SEO
1.5K views | +0 today
Follow
 
Rescooped by Angela Watkins from Daily Magazine
onto Social Media Marketing Does Not Replace SEO
Scoop.it!

How To Download All Your Personal Data From Facebook

How To Download All Your Personal Data From Facebook | Social Media Marketing Does Not Replace SEO | Scoop.it
Storing information in the cloud is great, but sometimes it's nice to have your personal data right on your hard drive. There's a way to export your personal information from your various Google accounts, and now you can on Facebook, too.

Via Jesús Hernández, THE *OFFICIAL ANDREASCY*
Angela Watkins's insight:

http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Why, how and when to conduct a marketing audit - The Creative Edge

Why, how and when to conduct a marketing audit - The Creative Edge | Social Media Marketing Does Not Replace SEO | Scoop.it

Marketing audits are the dental checkups of the business world. Sure, you dread your regularly scheduled cleaning, but you know it’s good for you and your pearly whites. More importantly, it’s really the only thing standing between your dubious flossing regimen and a traumatizing root canal.


In similar vein, a marketing audit is designed to catch any major flaws in strategy, process and implementation before a costly mistake. If done right, they can save your company thousands of dollars, keep marketing aligned with revenue goals and serve as a safety net for preventing anything that could detrimental to the future of the company.

The best kind of audits usually begin at a holistic level, dive into deeper detail and end with a prioritized list of action steps. While not all marketing strategies are created equal, here are a few ways to go about auditing yours...


Via Jeff Domansky
more...
Dara Lin's comment, May 18, 7:34 PM
Great!
Dara Lin's comment, May 18, 7:34 PM
Great!
Dara Lin's comment, May 18, 7:34 PM
Great!
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Introducing rich cards

Introducing rich cards | Social Media Marketing Does Not Replace SEO | Scoop.it

Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Angela Watkins from SEO and Social Media Marketing
Scoop.it!

Content Marketing + SEO: How to Balance Your Investment

Content Marketing + SEO: How to Balance Your Investment | Social Media Marketing Does Not Replace SEO | Scoop.it
'The lines are blurry when it comes to modern-day content marketing and SEO, and the truth is that you need both for success. 

So, if you want to get the most out of your marketing investment, you need to have an integrated relationship between your content marketing and SEO strategies. 



Via Riaz Khan, Antonino Militello
more...
No comment yet.
Rescooped by Angela Watkins from SEO and Social Media Marketing
Scoop.it!

How to maintain your SEO ranking: 5 ways for staying on top on Google

How to maintain your SEO ranking: 5 ways for staying on top on Google | Social Media Marketing Does Not Replace SEO | Scoop.it

Search engine optimization is a long-term process that doesn’t generate results overnight. Typically, you need a few months before you start noticing the fruits of your SEO labor. 


Implementing the above five strategies will help you maintain your authority long after you’ve ranked for a particular keyword.


Read More: http://searchengineland.com/5-ways-to-maintain-your-seo-ranking-248932


Via Antonino Militello
more...
No comment yet.
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

How companies are using Pinterest | SmartBlogs

How companies are using Pinterest | SmartBlogs | Social Media Marketing Does Not Replace SEO | Scoop.it
Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their pa

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 19, 11:45 AM

Nothing new or earth-shattering in this article. Actually, the title is quite misleading, as you may expect case studies.

 

With that said, it's great to be reminded of the basics...

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Four delicious examples of food & drink brands on Instagram

Four delicious examples of food & drink brands on Instagram | Social Media Marketing Does Not Replace SEO | Scoop.it
What’s even more satisfying than the first bite of a burger?

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 19, 1:45 PM

Starbucks, Oreo, Jamie Oliver, and Red Bull rock the Instagram scene in different ways. Even if your business is not in the same industry, you can certainly learn from them.

 

The other day, I used Starbucks' about page to teach a client in a totally different field how to create a winning bio...

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine | Social Media Marketing Does Not Replace SEO | Scoop.it

Light colors are easy on the eye, which means that they aren’t as likely to take attention away from the main goal or goals of a site. Negative space, on the other hand, makes websites look less cluttered and easier to navigate. Even though negative space can actually be filled with any color, white is typically the safest bet. For example, a brand like Best Buy is associated with the colors blue and yellow, but the company primarily uses these colors in the navigation menu of its site, which leaves plenty of whitespace to help guide visitors' eyes to calls-to-action (CTAs) like "Shop" and "Find out more."

Some brands, however, are okay with challenging the rules of Web design and are doing so with colorful designs that are pushing the best-practice boundaries. Although colorful designs are certainly not for everyone, they can be successful when they are executed correctly and used for the right brand. For some inspiration, check out the six colorful websites featured below...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 19, 5:44 PM

Nothing like a little design inspiration in these six websites provide that in spades.

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

5 tips for SEO-savvy news releases

5 tips for SEO-savvy news releases | Social Media Marketing Does Not Replace SEO | Scoop.it

It can be difficult to get a news release approved internally—even without thinking about search engine optimization.
However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly.

A list of search engine violations and penalties shows ways your content can fail to attract attention online. This applies to all your owned media content—including your website and news releases.

What makes some releases more successful than others in terms of drawing traffic? They’re written with healthy SEO features. These successful news releases appeal to Google’s latest algorithm, which rewards high-quality, unique and non-spam content.

Follow these five simple steps to create releases that can rank high in search results....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 19, 6:01 PM

Five SEO tips that will help you get better search results from your news releases.

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

What I learned from a month of not blogging - Sharon McElwee

What I learned from a month of not blogging - Sharon McElwee | Social Media Marketing Does Not Replace SEO | Scoop.it
Do you really need to blog to increase your business? Read this post and find out!

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 20, 4:19 PM

If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us. 

 

She may have lost traffic but her business and productivity have improved! 

Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

21 Traits to Reveal Which People are Your Real Friends

21 Traits to Reveal Which People are Your Real Friends | Social Media Marketing Does Not Replace SEO | Scoop.it
It gets harder to sort out and to know which people are your real friends. Today, allow me to present to you 21 traits that will help you to recognize them.

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Social Media Marketing Does Not Replace SEO | Scoop.it

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 23, 9:36 AM

Great question for PR pros to ponder!

Rescooped by Angela Watkins from SEO and Social Media Marketing
Scoop.it!

Optimize Your Local SEO

Optimize Your Local SEO | Social Media Marketing Does Not Replace SEO | Scoop.it

SEO can be tricky when you have a multi-branch organization. While you’ll want your corporate site to rank for more general keywords, ranking locally is often just as important. 


 This local/global balance isn’t easy to achieve. But here’s the good news: all the hard work you do to optimize your site for local search works to increase the rankings of your site as a whole.


Read More: http://www.forbes.com/sites/johnrampton/2016/05/23/local-strategies-global-reach-seoizing-your-site-and-content/#3f2af99c7fd9


Via Antonino Militello
more...
No comment yet.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) | Social Media Marketing Does Not Replace SEO | Scoop.it

Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat.


Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35.


The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them.


"We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments.


MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 24, 12:41 AM

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Jack Niall's curator insight, May 24, 1:37 AM
Yes! Its true! Start sharing your Startup with all through Snapchat today!
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

How to Develop Rockstar B2B Buyer Personas

How to Develop Rockstar B2B Buyer Personas | Social Media Marketing Does Not Replace SEO | Scoop.it
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […]

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 17, 10:36 PM

Guides to create ideal B2C personas are a dime a dozen. But the same cannot be said of the B2B space. 

 

I really like how Brandon Gains explains the difference between B2B and B2C at the beginning of the post. Stellar info, especially with the examples!

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

The 17 Worst Social Media Tips I Ever Got

The 17 Worst Social Media Tips I Ever Got | Social Media Marketing Does Not Replace SEO | Scoop.it
There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2:15 AM
I like, because I agree with almost everything in this post
Rescooped by Angela Watkins from 21st Century Learning and Teaching
Scoop.it!

Tinkering Spaces: How Equity Means More Than Access | #Maker #MakerED #MakerSpace 

Tinkering Spaces: How Equity Means More Than Access | #Maker #MakerED #MakerSpace  | Social Media Marketing Does Not Replace SEO | Scoop.it
The Maker Movement has helped spur renewed interest in hands-on learning and the value of spaces where children can explore their own ideas, be creative, and tinker. Some schools have made makerspaces and FabLabs a priority, building making activities into the curriculum and encouraging kids through afterschool activities. In large part, this new excitement has come from a predominantly white, male sensibility and conversations about equity and tinkering tend to focus on questions of access to makerspaces and to tools.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2014/08/20/maker-space-a-new-trend-in-education-and-a-big-responsibility/

 

 


Via Gust MEES
more...
Gust MEES's curator insight, May 18, 8:12 AM
The Maker Movement has helped spur renewed interest in hands-on learning and the value of spaces where children can explore their own ideas, be creative, and tinker. Some schools have made makerspaces and FabLabs a priority, building making activities into the curriculum and encouraging kids through afterschool activities. In large part, this new excitement has come from a predominantly white, male sensibility and conversations about equity and tinkering tend to focus on questions of access to makerspaces and to tools.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2014/08/20/maker-space-a-new-trend-in-education-and-a-big-responsibility/

 

Joyce Valenza's curator insight, May 19, 7:42 AM
Consider these ideas as you approach making in your library.

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Research Finds Native Advertising Can Damage Media Outlets' Reputations

Research Finds Native Advertising Can Damage Media Outlets' Reputations | Social Media Marketing Does Not Replace SEO | Scoop.it

Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?

Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times. 

Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?

Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 18, 1:05 PM

Fascinating research study shows media host's reputation suffers but not the advertiser doing native advertising. Also, the conversation looks at the FTC and its out of date guidelines.

Pierre Placide's curator insight, May 18, 1:20 PM
What motivates you to succeed?

So what is your motivation for joining the My Advertising Pays network? Are you looking for time freedom, financial freedom, an executive lifestyle? Whatever your motivation is the goals you have can be achieved with My Advertising Pays. Simply stick to a simple daily routine to maximize your active number of credit packs. Read more...

Patrick Frison Roche's curator insight, May 19, 3:50 AM
What? Readers can actually differentiate advertising from editorial? And they resent media who entertain the confusion? Quelle surprise!
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

4 Ways to Find the Right People to Follow on Social Media | Cision

4 Ways to Find the Right People to Follow on Social Media | Cision | Social Media Marketing Does Not Replace SEO | Scoop.it
Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 19, 1:34 PM

How do you find the people to follow on social media? 

Rescooped by Angela Watkins from Social Media and its influence
Scoop.it!

Twitter to Stop Counting Photos and Links in 140-Character Limit | #SocialMedia 

Twitter to Stop Counting Photos and Links in 140-Character Limit | #SocialMedia  | Social Media Marketing Does Not Replace SEO | Scoop.it
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.


The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.


It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.


Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message -- a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones.

 


Via Gust MEES
more...
Gust MEES's curator insight, May 19, 2:39 PM
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.


The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.


It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.


Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message -- a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones.

 

donhornsby's curator insight, May 20, 7:38 AM
The company earlier this year considered raising the limit to as many as 10,000 characters. But the quick, concise nature of Tweets has helped set the site apart from the competition. Executives have spent the last few months emphasizing how Twitter is a destination for live events and discussion. Removing the character requirement for links and photos may encourage users to add more media to their posts.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

The New Rules of B2B Public Relations

The New Rules of B2B Public Relations | Social Media Marketing Does Not Replace SEO | Scoop.it
C-level stakeholders (especially at B2Bs in tech-driven sectors) often perceive PR as an expensive cost center. They don't link PR to the business development and sales functions of the organization—and instead cling to the idea that good publicity is a byproduct of good business.

The reality is that tangible business results are (or should be) the outcome of quality PR efforts. Positive publicity is a boon to any business but not the end game of B2B PR.

Worthwhile B2B PR is all about earning results that change perceptions, shape opinions, drive brand preferences, and create new business opportunities. B2B PR should not focus only on impressions and other vanity metrics that our industry still uses.

Those positive results can only be earned from a PR strategy aligned and integrated with the entire business and in sync with the changing media landscape, the evolving expectations of B2B buyers and enterprises, and the new rules and best-practices in the industry.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 19, 5:53 PM

Here are four new rules to consider when looking at B2B PR.

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

SEO Checklist (Infographic):, 75+ Actionable Steps To Success

SEO Checklist (Infographic):, 75+ Actionable Steps To Success | Social Media Marketing Does Not Replace SEO | Scoop.it
75+ Actionable On-page & Off-page SEO Steps to Success. These Tips will help boost your website's rankings. Free Checklist PDF + Infographic. Download Now!

Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

What I learned from a month of not blogging - Sharon McElwee

What I learned from a month of not blogging - Sharon McElwee | Social Media Marketing Does Not Replace SEO | Scoop.it
Do you really need to blog to increase your business? Read this post and find out!

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 20, 4:19 PM

If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us. 

 

She may have lost traffic but her business and productivity have improved! 

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Ripple Takes on Hyper-Local News, But Compensation Issues Remain

Ripple Takes on Hyper-Local News, But Compensation Issues Remain | Social Media Marketing Does Not Replace SEO | Scoop.it

From LocalLabs to GoLocal24 to Everyblock, hyper-local news startups have consistently collided with foreboding economics: Narrow audiences tend to be small audiences, and small audiences are hard to monetize.


But Ripple founder and CEO Razmig Hovaghimian, who previously made splashes with Embrace and Viki, thinks his latest project could build a more successful business model for hyper-local news — and several heavyweight funders are buying in.


"I want [Ripple] to be a platform where storytellers get not only recognition and satisfaction from it, but compensation as well." -Razmig Hovaghimian


EarlIer this month, Hovaghimian and his six-person team launched Ripple, a hyper-local news app that uses geo-location technology to help users discover the stories closest to them. Backed by Greylock Partners, Knight Foundation, MIT Media Lab director Joi Ito and other funders, Ripple has now launched in ten cities, including San Francisco and New York, and Hovaghimian says more locations are coming soon.  


 source of enthusiasm for Ripple is two-fold: First, by combining geo-mapping technology with a voting system that allows stories to “ripple out” to a wider audience, Ripple creates an opportunity to produce hyper-local news at scale — a big step toward business viability....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 23, 9:24 AM

Could Ripple find a way to make local news profitable? VCs think so.

Rescooped by Angela Watkins from SHIFT elearning
Scoop.it!

Why Does Top Talent Leave? New C-Suite Study Offers Surprising Answers

Why Does Top Talent Leave? New C-Suite Study Offers Surprising Answers | Social Media Marketing Does Not Replace SEO | Scoop.it
I'm used to seeing studies that place the blame for "brain drain" on lack of career opportunities, or lack of development and training. Which is why I took notice when a new C-suite study had a markedly different focus.

Via SHIFT eLearning
more...
No comment yet.
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Three ways to write for the Web

Three ways to write for the Web | Social Media Marketing Does Not Replace SEO | Scoop.it
There are three ways to write for online readers.  Learn the basics on how to write for the Web below. You might have heard that writing for the Web is different than other writing. And you would b…

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 23, 5:20 PM

When it comes to writing for the web, many people make the mistake of believing that it works like essays. I have had to explain many clients that attention-spans are much shorter online.

David Leonhardt has written a stellar post here.

"Before you start writing, define your goal. Are you trying to sell, to inform or to connect? Your goal will determine the approach you take. Once you have clarity on the approach, you can bring clarity to your readers."